Lighter industry in_india

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รายงานการวิเคราะห์อุตสาหกรรมไฟแช๊คในอินเดีย

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Lighter industry in_india

  1. 1. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 XM.603 Industry Analysis and Competition.Page 1 . THAI MERRY CO., LTD. Team Member 5302010110 5302010128 5302010169
  2. 2. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 2 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  3. 3. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 3 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  4. 4. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 4 Thai Merry Co., Ltd. Product.
  5. 5. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 5 Thai Merry Co., Ltd. Company Overview. . . 2527 TAIYO .. 2536 N.S.B. 97 11 1. ( . . .) 2. ISO 9994
  6. 6. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 6 Thai Merry Co., Ltd. Company Overview. 1. TAIYO 2. * 3. * ( :* ) 55 : 45 3,000 5 3 - 540,000,000 1,600 - 20 45 540,000,000 24
  7. 7. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 7 Thai Merry Co., Ltd. .
  8. 8. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 8 Thai Merry Co., Ltd. . 1. 2. 3. 97 4. . Total Cost = Fixed Cost + Variable Cost Fixed Cost = + + + + + Variable Cost = + + + +
  9. 9. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Thai Merry Co., Ltd. Value Chain.Page 9 End User - -
  10. 10. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 10 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  11. 11. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 11 1. BIC 720 2. SHIENGHAI 600 3. TAIYO 540 Cost Leadership Strategy
  12. 12. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 12 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  13. 13. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 13 Porter’s Diamond
  14. 14. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 14 Porter’s Diamond 1. Demand Factor ( ) 1.1 1.2 1.3 - - 1.4
  15. 15. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 15 Porter’s Diamond 2. Related and Supporting Industry ( ) 97% 97%
  16. 16. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 16 Porter’s Diamond 3. Demand Condition ( )
  17. 17. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 17 Porter’s Diamond 4. Context for Firm Strategy and Rivalry ( ) 2
  18. 18. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 18 Porter’s Diamond 5. The role od Government ( )
  19. 19. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 19 Porter’s Diamond 6. Chance ( ) FTA FTA
  20. 20. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 20 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  21. 21. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 21 3,287,590 7 7,516.6 . (New Delhi)
  22. 22. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 22 ( ) 2 ( ) IT, 115,547,678 ( 2009 World Bank (FTA) Thailand India FTA ( 1 . .47) * 2555/2558 ASEAN India FTA ( 1 . .53)
  23. 23. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 23 90 3 GDP 2
  24. 24. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 24 World bank data
  25. 25. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 25 World bank data
  26. 26. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 26 World bank data
  27. 27. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 27 World bank data
  28. 28. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 28
  29. 29. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 29 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  30. 30. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 30 Thai Merry Co., Ltd. SWOT Analysis Strength • • • • ISO 9994 Weakness • Opportunity • • • Threat • • 50% • ,
  31. 31. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 31 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  32. 32. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 32 Industry Analysis. The Five Forces of Competition Model.
  33. 33. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 33 Five Forces Analysis. Threat of New Entrants. Capital Requirements , Economy of Scale Thai Merry , ,
  34. 34. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 34 Five Forces Analysis. Threat of New Entrants. Cost Advantage Thai Merry Independent of Size Access to Distribution Local Partner
  35. 35. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 35 Five Forces Analysis. Bargaining Power of Suppliers. Supplier Supplier Supplier concentration Raw Material Key Ingredient 97%
  36. 36. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 36 Five Forces Analysis. Bargaining Power of Buyers. Buyer Switching Costs Switching Costs
  37. 37. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 37 Five Forces Analysis. Threat of Substitute Products. Performance Relationship of Substitutes , , , , ( )
  38. 38. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 38 Five Forces Analysis. Rivalry among Competing Firms. Degree of Concentration and Balance among Competitors First Mover
  39. 39. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 39 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  40. 40. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 40 Technology Forecast Performance/Functionality • • Diminishing Returns Time
  41. 41. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 41 Scenario Analysis. Key Drivers& Trends Affecting. 20 :
  42. 42. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 42 Scenario Planning. Scenario in a 2-by-2 matrix. Scenario 1 (- , +) Scenario 2 (+ , +) • • • • ( ) Scenario 3 (- , -) Scenario 4 (+ , -) • • • •
  43. 43. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 43 Scenario Analysis. . R&D
  44. 44. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 44 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  45. 45. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 45 Stakeholder Analysis 2 (1.1 ) 120 30% 5% 30-69 90% Partner Supplier , ,
  46. 46. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 46 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  47. 47. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 47 Thai Merry Co., Ltd. • 2 • First Mover • • • • (Key Success Factor) (First Mover)
  48. 48. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 48 Thai Merry Co., Ltd. • Cost Leadership Strategy • (Partnership) • • Know How • •
  49. 49. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 49 Thai Merry Co., Ltd. 10 • 100 • 20 •
  50. 50. XM603Thai Merry Co.,Ltd.XMBA26 Group 5 Thank you for your attentionMarch 8th, 2011Page 50

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