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รายงานการวิเคราะห์อุตสาหกรรมไฟแช๊คในอินเดีย

รายงานการวิเคราะห์อุตสาหกรรมไฟแช๊คในอินเดีย

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  • 1. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 XM.603 Industry Analysis and Competition.Page 1 . THAI MERRY CO., LTD. Team Member 5302010110 5302010128 5302010169
  • 2. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 2 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  • 3. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 3 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  • 4. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 4 Thai Merry Co., Ltd. Product.
  • 5. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 5 Thai Merry Co., Ltd. Company Overview. . . 2527 TAIYO .. 2536 N.S.B. 97 11 1. ( . . .) 2. ISO 9994
  • 6. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 6 Thai Merry Co., Ltd. Company Overview. 1. TAIYO 2. * 3. * ( :* ) 55 : 45 3,000 5 3 - 540,000,000 1,600 - 20 45 540,000,000 24
  • 7. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 7 Thai Merry Co., Ltd. .
  • 8. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 8 Thai Merry Co., Ltd. . 1. 2. 3. 97 4. . Total Cost = Fixed Cost + Variable Cost Fixed Cost = + + + + + Variable Cost = + + + +
  • 9. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Thai Merry Co., Ltd. Value Chain.Page 9 End User - -
  • 10. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 10 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  • 11. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 11 1. BIC 720 2. SHIENGHAI 600 3. TAIYO 540 Cost Leadership Strategy
  • 12. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 12 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  • 13. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 13 Porter’s Diamond
  • 14. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 14 Porter’s Diamond 1. Demand Factor ( ) 1.1 1.2 1.3 - - 1.4
  • 15. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 15 Porter’s Diamond 2. Related and Supporting Industry ( ) 97% 97%
  • 16. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 16 Porter’s Diamond 3. Demand Condition ( )
  • 17. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 17 Porter’s Diamond 4. Context for Firm Strategy and Rivalry ( ) 2
  • 18. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 18 Porter’s Diamond 5. The role od Government ( )
  • 19. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 19 Porter’s Diamond 6. Chance ( ) FTA FTA
  • 20. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 20 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  • 21. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 21 3,287,590 7 7,516.6 . (New Delhi)
  • 22. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 22 ( ) 2 ( ) IT, 115,547,678 ( 2009 World Bank (FTA) Thailand India FTA ( 1 . .47) * 2555/2558 ASEAN India FTA ( 1 . .53)
  • 23. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 23 90 3 GDP 2
  • 24. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 24 World bank data
  • 25. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 25 World bank data
  • 26. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 26 World bank data
  • 27. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 27 World bank data
  • 28. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 28
  • 29. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 29 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  • 30. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 30 Thai Merry Co., Ltd. SWOT Analysis Strength • • • • ISO 9994 Weakness • Opportunity • • • Threat • • 50% • ,
  • 31. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 31 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  • 32. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 32 Industry Analysis. The Five Forces of Competition Model.
  • 33. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 33 Five Forces Analysis. Threat of New Entrants. Capital Requirements , Economy of Scale Thai Merry , ,
  • 34. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 34 Five Forces Analysis. Threat of New Entrants. Cost Advantage Thai Merry Independent of Size Access to Distribution Local Partner
  • 35. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 35 Five Forces Analysis. Bargaining Power of Suppliers. Supplier Supplier Supplier concentration Raw Material Key Ingredient 97%
  • 36. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 36 Five Forces Analysis. Bargaining Power of Buyers. Buyer Switching Costs Switching Costs
  • 37. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 37 Five Forces Analysis. Threat of Substitute Products. Performance Relationship of Substitutes , , , , ( )
  • 38. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 38 Five Forces Analysis. Rivalry among Competing Firms. Degree of Concentration and Balance among Competitors First Mover
  • 39. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 39 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  • 40. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 40 Technology Forecast Performance/Functionality • • Diminishing Returns Time
  • 41. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 41 Scenario Analysis. Key Drivers& Trends Affecting. 20 :
  • 42. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 42 Scenario Planning. Scenario in a 2-by-2 matrix. Scenario 1 (- , +) Scenario 2 (+ , +) • • • • ( ) Scenario 3 (- , -) Scenario 4 (+ , -) • • • •
  • 43. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 43 Scenario Analysis. . R&D
  • 44. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 44 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  • 45. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 45 Stakeholder Analysis 2 (1.1 ) 120 30% 5% 30-69 90% Partner Supplier , ,
  • 46. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011 Industry Analysis.Page 46 Agenda. Company Profile 1a Exploration XMBA Diamond Analysis XMBA Why India? SWOT Analysis 5 Forces Analysis Scenario Analysis Stakeholder Analysis Conclusion
  • 47. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 47 Thai Merry Co., Ltd. • 2 • First Mover • • • • (Key Success Factor) (First Mover)
  • 48. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 48 Thai Merry Co., Ltd. • Cost Leadership Strategy • (Partnership) • • Know How • •
  • 49. XM603Thai Merry Co.,Ltd.XMBA26 Group 5March 8th, 2011Page 49 Thai Merry Co., Ltd. 10 • 100 • 20 •
  • 50. XM603Thai Merry Co.,Ltd.XMBA26 Group 5 Thank you for your attentionMarch 8th, 2011Page 50