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2014 Digital & Media Asset Management (DMAM) Logo Landscape [slides]

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This is our Logo Landscape Series is the 2014 Digital & Media Asset Management Logo Landscape. It shows how the 36 Digital & Media Asset Management options we evaluate in the Digital & Media Asset …

This is our Logo Landscape Series is the 2014 Digital & Media Asset Management Logo Landscape. It shows how the 36 Digital & Media Asset Management options we evaluate in the Digital & Media Asset Management Report fall into 5 groupings:

- Enterprise Brand & Digital Asset Management

- Broadcast Media Management

- SMB / Workgroup DAM & MAM: Platforms

- SMB / Workgroup DAM & MAM: Products

- Regional & Niche DAM & MAM Players

Of course, these categories are merely a starting point for buyers looking to build a shortlist. Indeed, any two-dimensional graphic like this has limitations. In this case we focus on complexity/richness/cost as the key factor on the X axis, but other considerations like geography, license model, delivery model, situational usability, technology base, and architectural approach should also factor into your decision making.

In fact, I recommend focusing first on business objectives -- like you'll find in our Custom Short-List Builder (http://www.realstorygroup.com/ShortListBuilder/) -- as a good starting point for further research and diligence.

If we can help you here, please let us know.

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  • 1. Copyright © 2014 Real Story Group www.realstorygroup.com Enterprise Brand & Digital Asset Management SMB / Workgroup DAM & MAM: Platforms & Products Regional & Niche Players Broadcast MAM Online Video Platforms Content Delivery Networks 2014 Digital & Media Asset Management Marketplace
  • 2. Copyright © 2014 Real Story Group www.realstorygroup.com The Digital and Media Asset Management (DMAM) research critically evaluates the strengths and weaknesses of 36 Digital and Media Asset Management (DAM & MAM) options. •  Learn the real weaknesses of the leading tools •  Avoid common pitfalls & negotiate a good price •  Become your in-house expert on all major DMAM vendors •  Download the reviews in minutes -- get the right shortlist in hours www.realstorygroup.com/Research/DAM/
  • 3. Copyright © 2014 Real Story Group www.realstorygroup.com Real Story Group Resources Technology research, vendor evaluations, strategic advisory & consulting services. Get a free vendor evaluation from our research:! www.realstorygroup.com/Sample/ Learn about our Premium Subscription options: www.realstorygroup.com/Subscribe/ Learn about our strategic advisory & consulting services: www.realstorygroup.com/Consulting/