The Academy’s CIO Forum Meeting Lindsey Jarrell, FACHE BayCare Health System

What is Social Media? Social Media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. http://en.wikipedia.org/wiki/Social_media , 09/14/2009 Yammer Youtube Facebook twitter Linkedin blog slideshare Wiki Delicious Elgg flickr digg

Social Media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

The Use of Social Media Social media can be leveraged for more than just external marketing: How can we use it for effective internal collaboration? Can it play a role in business intelligence dissemination? Can we adapt it to fit within our corporate culture? How do we overcome cultural inertia? Should we control the message/content? If so, how? Should we try to measure results? If so, how? How will it impact our existing communications? Are we ready for the change?

Social media can be leveraged for more than just external marketing:

How can we use it for effective internal collaboration?

Can it play a role in business intelligence dissemination?

Can we adapt it to fit within our corporate culture?

How do we overcome cultural inertia?

Should we control the message/content? If so, how?

Should we try to measure results? If so, how?

How will it impact our existing communications?

Are we ready for the change?