Augmented Reality and Music Entertainment: Then and Now
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Augmented Reality and Music Entertainment: Then and Now

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An overview of augmented reality in music entertainment covering how it has been used in the past, current examples, and future directions ...

An overview of augmented reality in music entertainment covering how it has been used in the past, current examples, and future directions

-Presented by Jarrell Pair, Chief Technology Officer (CTO), at LP33.tv during Augmented Reality Event 2010 (ARE2010), on June 3, 2010 in Santa Clara, CA.

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  • 1. Augmented Reality and Music Entertainment: Then and Now Jarrell Pair Chief Technology Officer LP33.tv
  • 2. OVERVIEW • Relevance to music entertainment • Music AR applications “Then” – What was feasible ten years ago? • Music AR applications “Now” – What can be done in 2010? • Future possibilities and challenges
  • 3. TECHNOLOGY ADOPTION IN MUSIC ENTERTAINMENT • History of early adoption by artists and labels – Music creation – Live show enhancement – Fan engagement – Marketing and promotion • AR can address these areas • Ten year history
  • 4. MUSIC & AR THEN (CIRCA 2000) • Low level development: C/C++, no middleware • Expensive Hardware: SGI 02, high end PC • Content pipeline restrictions • Difficult to pitch: Few comparisons • No mass market delivery platform • Niche applications feasible
  • 5. AR INTERACTIVE MUSIC INSTALLATIONS • Augmented Groove (2000) Video source: http://modin.yuri.at/tangibles/ • Poupyrey, I., Berry, R., Kurumisawa, J., Nakao, K. and Billinghurst, M. 2000. Augmented Groove: Collaborative Jamming in Augmented Reality. In Proceedings of ACM SIGGRAPH 2000 Conference Abstracts and Applications, ACM Press/ACM SIGGRAPH, Computer Graphics Proceedings, Annual Conference Series, ACM, 77.
  • 6. AR IN LIVE PERFORMANCE • Duran Duran Pop Trash Tour (2000-2001) – AR 3D animated characters and effects appear live on stage with band – AR scene viewed on stage video screen – Used modified version of ARToolKit
  • 7. AR IN LIVE PERFORMANCE • "Girls on Film" Computer generated women danced on top of the crowd and interacted on stage with lead singer Simon Le Bon.
  • 8. AR IN LIVE PERFORMANCE • "Hallucinating Elvis”: A computer animated Elvis was created to "shake, rattle, and roll" alongside band members • Girls on Film, the Reflex More info: www.jarrellpair.com/ddar • J.Pair, J.Wilson, J. Chastine, M. Gandy. "The Duran Duran Project: The Augmented Reality Toolkit in Live Performance". The First IEEE International Augmented Reality Toolkit Workshop, 2002.
  • 9. MUSIC & AR NOW (2010) • Variety of development options: Flash, C/C++, Cocoa • Easier to create 3D objects, animations, effects • Demand in marketing, advertising, gaming • Mass market delivery via webcam and mobile apps • Wide spectrum of applications possible
  • 10. AR WEB APPS • Interactive Album Covers and Promo Flyers • View at http://devblog.lp33.tv/aralbum/
  • 11. AR WEB APPS • Interactive Album Covers and Promo Flyers • View at http://devblog.lp33.tv/arconcert/
  • 12. AR WEB APPS • John Mayer “Heartbreak” AR Music Video • View at: http://johnmayer.com/ar
  • 13. EXAMPLE: AR WEB APPS • Blink 182 Doritos Campaigns • View video here
  • 14. AR WEB APPS • AR in Live Streamed Performances • View at: http://devblog.lp33.tv/arconcert/
  • 15. AR WEB APPS • AR in Live Streamed Performances • View at http://devblog.lp33.tv/arvideowall/
  • 16. ARTIST MOBILE APPS • Major artists release mobile apps: David Guetta, Lady Gaga • AR as an app added feature
  • 17. ARTIST MOBILE APPS • AR music videos and performances • More info: http://apetrus.com/en/argirl/
  • 18. NEAR FUTURE • Additional Platform Options – Tablets • Camera equipped – Consoles • Handling production value expectations • Improved 3D rendering and lighting – Wider availability of AR capable mobile devices
  • 19. SUMMARY • Why? – Music creation, compelling live shows, fan engagement, marketing, promotion • Then – An emerging technology, interactive installations, AR in live performance • Now – Mass market reach through webcam and mobile apps, • Future – Tablets, consoles, more • Challenge – Delivering entertainment value vs. novelty
  • 20. QUESTIONS Jarrell Pair • E-mail: jarrell@lp33.tv • Company: www.lp33.tv • Web: www.jarrellpair.com • Blog: www.laboratory4.com • Twitter: laboratory4