Riestra: How to Design and engineer Competitive Horizon 2020 Proposals

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Ruben Riestra
Workshop on Proposal Writing and International Fundraising
Sina Institute at Birzeit University
April 2, 2014.

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Riestra: How to Design and engineer Competitive Horizon 2020 Proposals

  1. 1. How to design and engineer Horizon 2020 Proposals Ruben Riestra Workshop on Proposal Writing and International Fundraising Sina Institute at Birzeit University April 2, 2014. 1 Competitive
  2. 2. ……How to get EU funding for your Research + Innovation projects
  3. 3. Agenda 1. The competitive landscape 2. How to create killer proposals 3. How to deliver killer proposals 4. Rounding up the process 3
  4. 4. 4
  5. 5. The EU R&D funding system so far 5 4 5 7 13 15 19 50 77 0 10 20 30 40 50 60 70 80 90 FP! FP2 FP3 FP4 FP5 FP6 FP7 FP8 RTD Framework Programmes Budget (Bn €) 110 Billion Euros! 1984-1988 2007-2013 2014-2020 H2020
  6. 6. Horizon 2020: A new era Industry in driver´s seat, SMEs in front row  Solutions to Societal Challenges Coupling Research to Innovation
  7. 7. 7 Our competitive scenario Our Evaluators Our PROPOSAL Our COMPETITORS H2020 realm: • H2020 Programme • Rules for Participation • Work programme(s) • Call text
  8. 8. Deliver a Clear Value proposition Build credibility Make their life easy Avoid the creation of “their own Project” Win the soul & brains of 5-10 persons 8 Our Evaluators
  9. 9. Know them (who, how,…) Understand their + & - Benchmark them 9 Our Competitors  # proposals/topic: 150 STREPs/Call + 15-30 IP/Call  Success rates: 5%-15% So;
  10. 10. The bad news - Mature market, strong competitive pressure - Expert players, established communities,… - Uncertainties due to new rules/context The good news + H2020 should be great for innovators + Eurocrats always looking for “new faces” + Room for fast movers 10 Challenges & opps
  11. 11. 11
  12. 12. Proposal delivery process 1. Learn by heart the Rules of the Game 2. Choose When, Where, and How to compete 3. Gather THE intelligence for your Project 4. Build up THE best possible Project Team 5. Deliver THE Killer proposal 12
  13. 13. Basic rules of the Game Nobody forces you to play. But if you dare,….. a) You die by what it is written by EC, so READ!!, b) You win by what it is NOT in the written rules, so UNDERSTAND AND BE UNIQUE!! c) Expect the unexpected, so ANTICIPATE THE PROBLEMS!! 13
  14. 14. 1.Opportunity/problem addressed 2. Who are our direct beneficiaries 3. The measurable results 4.Main impacts to be triggered 14 The Proposal´s CORE
  15. 15. Where and How to compete Demand issue vs. Research Field Big Project vs. Small project Core vs. Contributing partner 15
  16. 16. Three priorities •Excellent science •Industrial leadership •Societal challenges 38% 32% 22% + EIT, JRC, Widening, SwfS 8% 16
  17. 17. Creating Industrial Leadership and Competitive Frameworks Leadership in enabling and industrial technologies ICT Nanotech., Materials, Manuf. and Processing Biotechnology Space Access to risk finance Innovation in SMEs Excellence in the Science Base Frontier research (ERC) Future and Emerging Technologies (FET) Skills and career development (Marie Curie) Research infrastructures Shared objectives and principles Common rules, toolkit of funding schemes Europe 2020 priorities Simplified access Dissemination & knowledge tranfer Tackling Societal Challenges Health, demographic change and wellbeing Food security, sustainable agriculture and the bio-based economy Secure, clean and efficient energy Smart, green and integrated transport Climate action, resource efficiency and raw materials Inclusive, innovative and reflective societies Secure Societies EIT JRC ICT ICT ICT ICT ICT ICT ICT ICT ICT 17
  18. 18. 18
  19. 19. Delivering THE Killer proposal 19
  20. 20. 1. EXCELLENCE 2. IMPACT 3. IMPLEMENTATION 20 Evaluation Criteria
  21. 21. Clarity and pertinence of the objectives; Credibility of the proposed approach; Soundness of concept; Extent that proposed work is ambitious, has innovation potential, beyond SOA. 21 1. EXCELLENCE
  22. 22. 2. IMPACT The expected impacts listed in work programme; Strengthening the competitiveness and growth of companies by developing innovations meeting the needs of European and global markets; Effectiveness of measures to exploit and disseminate the project results 22
  23. 23. 3. IMPLEMENTATION Coherence and effectiveness of work plan; Well-balanced consortium (forget flags); Appropriateness of the management structures and procedures 23
  24. 24. A KILLER proposal is: Criteria aim Aimed score Excellence 4.5 14.5Impact 4.5 Implementation 4.5 24
  25. 25. 25 &
  26. 26. Key factors in delivery 1. The proposal must address the topic within the work 2. Partners: excellent and appropriate for the tasks 3. Proposal must address ALL 3 evaluation criteria 4. Convince the evaluators from line 1 5. Respect the Rules ….Be paranoid: Devil is in the details !! 26
  27. 27. Innovation potential • Does it solve a relevant industry /social problem? • Does it cut costs / create a key capability? • Will be easy to adopt for the target customers? • Is your idea protectable or defensible? • Does it go beyond product innovation? • Can you scale your concept quickly? How? 27
  28. 28. 1. Opportunity/problem 2. Direct beneficiaries 3. Measurable results 4. Main impacts 28 FOCUS IN THE CORE! The VISION

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