DIVERSITY PROJECT                Action Research Programme        Diversity Management Learning Process        DIVERSITY B...
ETDF / VICEPRESIDENCY OF DIVERSITY                     • Achieving Diversity                      • Business Activities  ...
Achieving Diversity   Diversity is driven by the imperatives of competitiveness, demography,immigration, and globalization...
Achieving Diversity    Recent research and consultation has shown that companies seek to use productive                   ...
Achieving Diversity          Maximising job performance is a constant    challenge for managers and the key to a company’s...
BUSINESS ACTIVITIES:  1. Market Focus - Changing Customer Base, Awareness Of Customer            Needs. Anticipating and R...
BUSINESS ACTIVITIES:         1. Market Focus - Changing Customer Base, Awareness Of Customer                  Needs. Antic...
BUSINESS ACTIVITIES:                           2. Supplier Relationships    Effective working relationships with suppliers...
BUSINESS ACTIVITIES:3. Setting Objectives, Evaluating Progress and Rewarding Success Developing realistic diversity object...
BUSINESS ACTIVITIES:        4. SELECTION- ATTRACTION – PROMOTION and RETENTION        There are many Spanish companies tha...
BUSINESS ACTIVITIES:  4. SELECTION- ATTRACTION – PROMOTION and RETENTION                                       RETENTION  ...
BUSINESS ACTIVITIES:            1. Develop a common protocol toManagement                  5. Human Resources conduct Focu...
BUSINESS ACTIVITIES:                    1. Develop a common protocol toManagement                          5. Human Resour...
BUSINESS ACTIVITIES:                               6. Training and Education   Training, which communicates the organizati...
BUSINESS ACTIVITIES:                                      6. Training and Education                is a fundamental   REPR...
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Broad outlines of the policies, programs and procedures that might be investigated

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  • Programm – Grafía americana Program – Grafía inglesa. Utilizar solamente una de las dos. Por tratarse de la portado no cargar con demasiada información
  • Substituido showed por has shown,dando la idea de continuidad
  • Verb to respond – preposition to Dimensions – preposition of At level at point-of-contact – The point-of-contact
  • El cuadro “The strategic level” –la oración “Organiztaion we have” sobra
  • Limkges - links
  • topmanagement - top management
  • spanish - Spanish
  • Making accommodations for – Accommodating employees with Leaves – leave Re-quire – require And so on -
  • Enhanced productivity of an communications aming all emloyees – enhanced productivity and communication. It takes many differents forms – It takes many different forms
  • Broad outlines of the policies, programs and procedures that might be investigated

    1. 1. DIVERSITY PROJECT Action Research Programme Diversity Management Learning Process DIVERSITY BENCHMARKING PROGRAMBroad outlines of the policies, programs and procedures that might be investigated Javier Armaolea VICEPRESIDENT
    2. 2. ETDF / VICEPRESIDENCY OF DIVERSITY • Achieving Diversity • Business Activities Market Focus Supplier Relationships Setting Objectives, Evaluating Progress and Rewarding Success SELECTION- ATTRACTION – PROMOTION and RETENTION Human Resources Management Training and Education
    3. 3. Achieving Diversity Diversity is driven by the imperatives of competitiveness, demography,immigration, and globalization and these will supercede the social activism and legislative interventions of the past. There are two aspects to achieving diversity The first is getting The second is managing there: moving from a non- diversity, ensuring that the diverse to a diverse benefits are realized while workforce. the costs are minimized Spanish Businesses in the 21st century face unparalleled demands for constant and rapid change, as they compete in a diverse global marketplace.
    4. 4. Achieving Diversity Recent research and consultation has shown that companies seek to use productive diversity to achieve results in relation to: being an employer of choice that attracts and retains the bestemployees improved productivity from an increasingly diverse workforce enhancing business success through encouraging innovation andlearning. understanding and managing customer and stakeholder expectations. developing stronger affinities and understanding of the needs of itsdiverse marketplaces and the communities where its customers andemployees live and work enhancing the company’s image and reputation in these communitiesand marketplaces decreasing the business’s vulnerability to legal challenges.
    5. 5. Achieving Diversity Maximising job performance is a constant challenge for managers and the key to a company’s competitiveness. Diversity management is an important tool in meeting, specifically, the following challenge: the core business competencies of many management and professional roles and indeed whole workforces - now include dealing with the related skills of diversity: flexibility, adaptability, responsiveness, andan ability to negotiate differences – to learn and to change. change
    6. 6. BUSINESS ACTIVITIES: 1. Market Focus - Changing Customer Base, Awareness Of Customer Needs. Anticipating and Responding to customer needs. Spanish Companies see flexibility Spanish Companies are serving or sellingand responsiveness to the market as into diverse markets with different needs,dimensions of diversity. The ability to preferences and sensibilities. Some businessunderstand the needs and desires of leaders have adopted strategies to ensurechanging markets helps to ensure that the diversity of their workforces reflectthat there are products and services in the diversity of their customers, seeing it as atune with potential markets. source of competitive advantage. This “responsiveness to customer needs” occurs at three levels: The The where fundamental service The decisions about design strategic markets and entry level level strategies are made level the point-of-contact where product or between organization and service design customer or client decisions are made
    7. 7. BUSINESS ACTIVITIES: 1. Market Focus - Changing Customer Base, Awareness Of Customer Needs. Anticipating and Responding to customer needs. The service The design The strategic level level levelOrganizations have Organizations which have Organizations that are soconcluded that they diverse workforces that extend attuned to their marketplacesneed employees drawn into management positions, that they make fundamentalfrom different engineering groups, marketing strategic decisions based on anbackgrounds and departments and other in-depth understanding of howgroups within their operational groups - have different groups of customerscustomer base in order discovered that gender, perceive the world, perceiveto better understand ethnocultural or other diversity their organizations, and howand serve their can help them design and they feel about doing businesscustomer needs. deliver products in ways which with those who may not appeal to diverse customer understand or empathize with segments. their needs.
    8. 8. BUSINESS ACTIVITIES: 2. Supplier Relationships Effective working relationships with suppliers are increasingly being identified as criticalsuccess factors for businesses as they seek to maximize the effectiveness and efficiency ofall links in the value-chain. Supply-chain management is emerging as one of the key areas in which companies can gain competitive advantage.In many cases this involves actively seeking alliances, partnerships and supplyarrangements with "minority suppliers" who can give non-diverse companies a starting base for diversifying their operations. What many Spanish companies have found, is that to reach these markets companiesneed input from members of those groups, whether in the design, production or marketingphases, or whether it is achieved internally, through diversifying their workforce.
    9. 9. BUSINESS ACTIVITIES:3. Setting Objectives, Evaluating Progress and Rewarding Success Developing realistic diversity objectives to meet the organizations particular priorities, evaluating progress of diversity efforts over time and rewarding those who successfully achieve diversity objetives. No single area in the field of diversity management is more sensitive than the topic of establishing quantitative goals. It is a cardinal principle of management that people do what is objectified, measured and rewarded and the more diversity management is seen to be a mainline business practice, as opposed to an externally imposed requirement, the greater the chance of success will be. London Lifes Women in Management Program Corporation quantified diversity as a business required each divisional executive to establish initiative because they felt "what gets reasonable goals for improving gender measured, gets done". Reporting annually to diversity within the division and to establish their board of directors on their progress keeps strategies for achieving those goals. Success managers motivated and allows employees to was to be reported back to top management include their opinions on how diversity is alongside other business goals affecting them.
    10. 10. BUSINESS ACTIVITIES: 4. SELECTION- ATTRACTION – PROMOTION and RETENTION There are many Spanish companies that are implementing action plans through STRATEGIES- ACTIONS and MEASURES SELECTION- ATTRACTION – PROMOTION and RETENTION ATTTRACTION Strategy Example Strategy Goal/Measures ActionsATTRACTION – Attracta b l i s h e f f e c t i v e d i v e r s i t y m e a s u r e m e n t o f G e n d e r – m a i n t a i n n e w 1. E s t 1. a representativep p l i c a t i o n s a n d n e w h i r e s . a h i r e s a s 5 0 /5 0 s p l i tpercentage of the Spanish w c u r r e n t u n i v e r s i t i e s a n d c o l l e g e s t a 2 g e tte d i c i t y – 12 % o f 2 . R e v ie r . E hntalent pool focussing oni e w d i v e r s i t y o f c a m p u s r e c r u i t m e n t t e a a p p l i c a t i o n s f r o m e t h n i c 3. Rev msGender, Ethnicity and v e l o p s t r a t e g i c a l l i a n c e s w i t h k e y o r g a n i s ai nio r i s i e s 4. De m t ontDisability t o t a r g e t s p e c if ic m in o r it y g r o u p s 3 . D is a b ilit y – 5 % o f 5 . R e v ie w in t e r v ie w t r a in in g & p r o c e s s a p p lic a t io n s f r o m d is a b le d c a n d id a t e s )
    11. 11. BUSINESS ACTIVITIES: 4. SELECTION- ATTRACTION – PROMOTION and RETENTION RETENTION Accommodating employees with families through job sharing or flexible work hoursIn recent years there has been increasing attention paid to the In some Providing for extended leave for people whoissue of RETAINING cases this require extensive trips back to their countries of origin for family or religious reasonsemployees who were has meantaggressively recruited to increase diversity in the organizations Offering the right to return to employees who feel that they need to sever the employment relationship because of personal or family obligations. If achieving diversity through costly recruitment programs is necessary, having good retention programs only makes sense
    12. 12. BUSINESS ACTIVITIES: 1. Develop a common protocol toManagement 5. Human Resources conduct Focus GroupResponding to the needs of a diverse workforce and providing opportunities for maximizingemployees potential and productivity through the provision of workplace accommodations compelled to look at many other aspects of the then it is way in which it manages people through human When a company resource policies, practices and processes. does pursue DIVERSITY Different Flexible Language religions hours issues
    13. 13. BUSINESS ACTIVITIES: 1. Develop a common protocol toManagement 5. Human Resources conduct Focus Group workplace accommodations. for the NEEDS, VALUES, BELIEFS and LIFESTYLES Valuing which will characterize a more diverse workforce. DIVERSITY requires Key areas of accommodation which are currently being making made by SPANISH companies include: accommodations • Flexible scheduling to accommodate religious practices, child-and elder-care, or health issues • Telecommuting to accommodate family responsibilities Accommodating DISABILITIES • Child-care facilities on-premises or subsidization of childcare in nearby facilities One of the most pressing social issues hasbeen to find meaningful work for people with • Job-sharing to adjust to the dual challenges of disabilities, especially when those parenting and career building disabilities affect intellectual functioning IBM Example
    14. 14. BUSINESS ACTIVITIES: 6. Training and Education Training, which communicates the organizations commitment to achieving diversity and which enables to effectively understand, support and achieve diversity initiatives, provides employees with the skills to work in or manage diverse work teams. Almost every account of organizations which have been successful in developing effective diverse workforces emphasizes the amount of training, both initial and ongoing, that goes into the effort. training It is the clearest, most visible manifestation of what management is serious about TRAINING -- because it takes time, money and the involvement of senior organizational management -- is the evidence that management wants something to happen....really!.Training serves TRAINING develops the appreciation of the need for diversity and the skills to copemultiple purposes: with diversity, maximizing the benefits while minimizing the potential costs TRAINING makes people from non-traditional employee backgrounds feel that the organization is serious about developing them to their maximum potential because they are prepared to invest in them and in developing the people with whom they will work.
    15. 15. BUSINESS ACTIVITIES: 6. Training and Education is a fundamental REPRESENTS the opportunity for the organization to inform and educate senior component of a management and staff about diversity. The purpose of training is not only to diversity increase awareness and understanding of workplace diversity, but also to DEVELOPDIVERSITY INITIATIVE concrete SKILLS among the staff that will facilitate enhanced productivity andTRAINING communications. Sensitization to In many cases this involves: diversity is a key  Learning what others cultures are about, theme of training  The norms of behavior that exist within a culture,It takes many programs  The nuances of language and mannerisms and their meaning in different various settings. forms

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