Tobacco and youth


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Tobacco and youth

  1. 1. Tobacco and Youth<br />
  2. 2. Trends in Youth Smoking<br />
  3. 3. Trends in Youth Smoking: Gender<br />
  4. 4. Trends in Youth Smoking: Race/Ethnicity<br />% of High school students who reported current cigarette use, YRBS<br />
  5. 5. State Specific Rates of Youth Smoking<br />Source: Youth Risk Behavior Survey, 2004.<br />
  6. 6. More Sobering Statistics<br />4,000 youth under the age of 18 try smoking for the first time each day<br />1,000 youth under the age of 18 becomes regular, daily smokers each day<br />13.6% (2.2%) of high school males (females) use smokeless tobacco<br />800 million packs of cigarettes are consumed by youth each year ($2.0 billion in sales revenue)<br />
  7. 7. Why Do We Care about Youth and Tobacco Use?<br />Inability to make accurate assessments of short-run benefits vs. long-term costs<br />Youth who smoke are at greater risk of drinking and/or using illegal drugs<br />Risk of becoming addicted quite high <br />Maximizing life-time exposure to tobacco<br />90% of new smokers are youth<br />Youth who smoke are less fit and have more lung-related illnesses than their peers who do not smoke<br />
  8. 8. More Smoking Statistics<br />If smoking rates do not change, 6+ million children alive today will die from a smoking related illness later in their life<br />Taxpayers yearly fed/state burden for smoking-related government health care spending is $630/household/yr<br />
  9. 9. How do adolescents get their cigarettes?<br />
  10. 10. Factors that Contribute to Youth Smoking Rates: Advertising<br />Tobacco companies spend 15.4 billion dollars each year on advertising in ways to try to attract adolescent smokers. Why?<br />Promotion of brands<br />Initiation of new smokers<br />Types of advertisements, historically<br />Television (until 1971)<br />Newspapers<br />Magazines (limited by tobacco settlement)<br />Bill Boards (eliminated by tobacco settlement)<br />Transit<br />Point of Sale<br />Product placement in movies<br />Free give-aways (eliminated by tobacco settlement)<br />Sponsorship of sporting events<br />
  11. 11.
  12. 12. What are these ads communicating?<br />Sex<br />How to be “cool”<br />How to be popular<br />How to have fun<br />
  13. 13. Government Attempts to Reduce the Risk of Youth Smoking?<br />Tobacco settlement<br />Elimination of advertising in youth magazines<br />Selective elimination of advertising in school library editions of Time, Newsweek, People and Sports Illustrated (2005)<br />Anti-smoking advertisements (industry ads may spark curiosity)<br />ID verification for purchasing cigarettes (“carding”)<br />Increasing the sales tax on tobacco products<br />Family Smoking Prevention and Tobacco Control Act of 2009<br />
  14. 14. Recall, the FDA now has the authority to…<br />Restrict tobacco advertising and promotions (esp. to children)<br />Stop illegal sales of tobacco products to children (internet)<br />Ban candy-flavored cigarettes<br />Require changes in tobacco products such as reducing the nicotine levels<br />Prohibit health claims such as “reduced risk” products<br />Require tobacco companies to disclose the contents of tobacco products<br />Require larger, more informative health warnings<br />Prohibit terms such as “light,” “mild,” or “low tar.”<br />
  15. 15. Summing up…<br />If we want to bring health care costs and improve American’s health we must tackle tobacco use<br />First and foremost, its use by youth<br />New federal regulations<br />Restrict choice<br />Have the potential to infer considerable benefits if they translate into reduced smoking<br />