6 questions !
to be co-answered!
We´ll share our project following the Customer experience
model from “poetpainter” Stephen P. Anderson:!
TEDxBilbao is a local, independently organized
event that strives to re-create the unique
experience found at TED.!
The diverse group present will be able to learn
from one another, and will feel driven to creatively
improve our collective future. !
Garcia del Arco
Perez de Villarreal
The team that has taken up the challenge of launching this ﬁrst TEDx is:!
“TEDsters feel part of curious, engaged, enlightened and tech-savy tribe.” (Fast Co.)!
"We're exploring TED as a global classroom" (Chris Anderson)!
At its core, the fundamental goal of TED and TEDxBilbao is to foster and
spread great ideas. We aim to provide a platform where “invisible
leaders” (“unkown” smart thinkers, great visionaries, and fascinating
people) will be inspired and will have the opportunity to inspire others.!
Our conferences main axis is: IMAGINE.!
This ﬁrst edition will be held at the
Campos Theater in Bilbao on Saturday,
November 27th, 2010 from 9:00 a.m. to
14:00 p.m. !
However, actually we believe reﬂection should not be limited to a
single day. Rather, it should be a conversation that has different
spaces. The real “venues” where we can meet are:!
"That's part of what fascinates me about working at TED: We're catalysts. What happens when you
create a platform that can be used by people in a way you never predicted?" (Lara Stein)!
"Chris believes in the fact that when you put smart people together into a room, they tend to engage,
and he wants to use that to make a contribution toward a better world." (Bruno Giussani)!
“Today´s context and consequently operating rules are different. First step is to understand that the
new challenges can´t be solved simply by drawing on lessons of the past and on traditional ways of
thinking about the present.” (Charles Laundry)!
We believe there´s space for an open
initiative which is a “glocal” vehicle of
learning in order to creatively spark the
improvement of our collective future. !
We aspire not to create an event, but
an experience that all who participate
feel part of. !
“Thinking city as a living organism represents a paradigm shift in how cities are viewed. It opens a richer
range of possibilities and a wider resource base of ideas with wich to work” (Charles Laundry)!