Content Marketing 101
Putting Content Strategy into Practice
Content Strategy Forum
Helsinki 13.9.2013
Jarkko Kurvinen
Plu...
Content Marketing 101
The goal of Content Strategy is
to help achieve business goals
by maximizing commercial impact
of co...
Ten Commandments
Of Content Marketer
1. Set goals
Ten Commandments
Of Content Marketer
2. Measure
Ten Commandments
Of Content Marketer
3. Create
Content Strategy
Ten Commandments
Of Content Marketer
4. Don't sell,
serve instead
Ten Commandments
Of Content Marketer
5. Know your buyer
Ten Commandments
Of Content Marketer
6. Be significant
Ten Commandments
Of Content Marketer
7. Be consistent
Ten Commandments
Of Content Marketer
8. Promote
Ten Commandments
Of Content Marketer
9. Publish regurarly
Ten Commandments
Of Content Marketer
10. Call for action
Thanks!
Jarkko Kurvinen
jarkko.kurvinen@plutoni.fi
+358 44 347 9344
Read my blog @ www.plutoni.fi/blogi
Follow me in
twitt...
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
Content Marketing 101 - Putting Content Strategy into Practice
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Content Marketing 101 - Putting Content Strategy into Practice

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Content Marketing 101 – Putting the Content Strategy into Practice

Today’s customers are more knowledgeable than ever. Over 80% of the sales process goes under the seller’s radar. Companies are missing huge chunks of qualified prospects because they’re not appealing to customers’ problems, challenges, questions and needs. Successful Content Marketing is about serving your target group: problem solving, understanding your client’s stage in buying process and enabling your clients to market you and your services.

Content Marketing 101 helps you to turn around your marketing efforts to align your actions to your business goals with solid content strategy and marketing. Content Marketing done right gives you clear competitive advantage, trustworthiness, differentiates you from your competition and makes your value known by empowering your current clients while bringing new ones. It’s all about making yourself irreplaceable!

Presentation gives you key takeaways with Finnish B2C and B2B case-examples including Varusteleka, Houston Inc, OZBaby, Nearme Services, Valio and the author Jarkko Kurvinen.

Published in: Education, Technology, Business

Content Marketing 101 - Putting Content Strategy into Practice

  1. 1. Content Marketing 101 Putting Content Strategy into Practice Content Strategy Forum Helsinki 13.9.2013 Jarkko Kurvinen Plutoni Oy
  2. 2. Content Marketing 101 The goal of Content Strategy is to help achieve business goals by maximizing commercial impact of content. HT @contentini
  3. 3. Ten Commandments Of Content Marketer 1. Set goals
  4. 4. Ten Commandments Of Content Marketer 2. Measure
  5. 5. Ten Commandments Of Content Marketer 3. Create Content Strategy
  6. 6. Ten Commandments Of Content Marketer 4. Don't sell, serve instead
  7. 7. Ten Commandments Of Content Marketer 5. Know your buyer
  8. 8. Ten Commandments Of Content Marketer 6. Be significant
  9. 9. Ten Commandments Of Content Marketer 7. Be consistent
  10. 10. Ten Commandments Of Content Marketer 8. Promote
  11. 11. Ten Commandments Of Content Marketer 9. Publish regurarly
  12. 12. Ten Commandments Of Content Marketer 10. Call for action
  13. 13. Thanks! Jarkko Kurvinen jarkko.kurvinen@plutoni.fi +358 44 347 9344 Read my blog @ www.plutoni.fi/blogi Follow me in twitter.com/jarkkokurvinen facebook.com/jarkkokurvinen linkedin.com/in/jarkkokurvinen

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