Content Marketing 101 – Putting the Content Strategy into Practice
Today’s customers are more knowledgeable than ever. Over 80% of the sales process goes under the seller’s radar. Companies are missing huge chunks of qualified prospects because they’re not appealing to customers’ problems, challenges, questions and needs. Successful Content Marketing is about serving your target group: problem solving, understanding your client’s stage in buying process and enabling your clients to market you and your services.
Content Marketing 101 helps you to turn around your marketing efforts to align your actions to your business goals with solid content strategy and marketing. Content Marketing done right gives you clear competitive advantage, trustworthiness, differentiates you from your competition and makes your value known by empowering your current clients while bringing new ones. It’s all about making yourself irreplaceable!
Presentation gives you key takeaways with Finnish B2C and B2B case-examples including Varusteleka, Houston Inc, OZBaby, Nearme Services, Valio and the author Jarkko Kurvinen.