Content Marketing 101 - Putting Content Strategy into Practice

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Content Marketing 101 – Putting the Content Strategy into Practice …

Content Marketing 101 – Putting the Content Strategy into Practice

Today’s customers are more knowledgeable than ever. Over 80% of the sales process goes under the seller’s radar. Companies are missing huge chunks of qualified prospects because they’re not appealing to customers’ problems, challenges, questions and needs. Successful Content Marketing is about serving your target group: problem solving, understanding your client’s stage in buying process and enabling your clients to market you and your services.

Content Marketing 101 helps you to turn around your marketing efforts to align your actions to your business goals with solid content strategy and marketing. Content Marketing done right gives you clear competitive advantage, trustworthiness, differentiates you from your competition and makes your value known by empowering your current clients while bringing new ones. It’s all about making yourself irreplaceable!

Presentation gives you key takeaways with Finnish B2C and B2B case-examples including Varusteleka, Houston Inc, OZBaby, Nearme Services, Valio and the author Jarkko Kurvinen.

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  • 1. Content Marketing 101 Putting Content Strategy into Practice Content Strategy Forum Helsinki 13.9.2013 Jarkko Kurvinen Plutoni Oy
  • 2. Content Marketing 101 The goal of Content Strategy is to help achieve business goals by maximizing commercial impact of content. HT @contentini
  • 3. Ten Commandments Of Content Marketer 1. Set goals
  • 4. Ten Commandments Of Content Marketer 2. Measure
  • 5. Ten Commandments Of Content Marketer 3. Create Content Strategy
  • 6. Ten Commandments Of Content Marketer 4. Don't sell, serve instead
  • 7. Ten Commandments Of Content Marketer 5. Know your buyer
  • 8. Ten Commandments Of Content Marketer 6. Be significant
  • 9. Ten Commandments Of Content Marketer 7. Be consistent
  • 10. Ten Commandments Of Content Marketer 8. Promote
  • 11. Ten Commandments Of Content Marketer 9. Publish regurarly
  • 12. Ten Commandments Of Content Marketer 10. Call for action
  • 13. Thanks! Jarkko Kurvinen jarkko.kurvinen@plutoni.fi +358 44 347 9344 Read my blog @ www.plutoni.fi/blogi Follow me in twitter.com/jarkkokurvinen facebook.com/jarkkokurvinen linkedin.com/in/jarkkokurvinen