Social commerce panel 25th bled e_conference

579 views

Published on

Social commerce panel. Social commerce framework. Professor Salo. Marketing. Social media metrics

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
579
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social commerce panel 25th bled e_conference

  1. 1. 25th Bled eConference: Social CommerceCurrent Status and Future Developments Co-Chairs : Hans-Dieter Zimmermann, Jari Salo, Professor Professor of Marketing FHS St. Gallen University of Applied Adjunct Professor (Aalto School of Sciences, Economics) SwitzerlandEditor of Journal of Digital Marketing Associate Editor of Journal of Information Technology Research Oulu Business School University of Oulu Department of Marketing, Finland P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
  2. 2. Social CommerceCurrent Status and Future Developments Panelists: Panelists: Doug Vogel Hanz-Dieter Zimmermann, ProfessorProfessor Faculty of Business Hong Kong Jari Salo, Professor Matti Mäntymäki Tung Bui Post-Doctoral Researcher Chair Professor and Director University of Turku, PRIISMTurku School of Economics, Finland P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
  3. 3. Social CommerceCurrent status, future developments andattempt to construct a holistic framework Professor Jari Salo P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
  4. 4. Social commerce landscape P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
  5. 5. Sina Weibo 300 million usersSocial commerce landscape over 150 million over 150 million over 90 million over 100 million P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
  6. 6. Social commerceCurrent status P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
  7. 7. Constructing Social CommerceFramework (SCF)Four basic business processes for any business Intra-organizational / intra enterprise CRM SCM INNOVATION & NPD/NSD P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
  8. 8. Constructing Social CommerceFramework (SCF) Four business development processes: Performance Business assesment Business model process Strategy Value creation a) Shareholder results Value co- b) coreation Performance Customer measuring Strategy c) KPI Value capture Information systems - data storaging & mining - Front & Back office applications P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
  9. 9. Social Commerce Framwork (SCF)Business SocialStrategy Business commerce Social commerce use metrics model Performance -FB assesment Intra-organizational / intra enterprise -YouTube process -LinkedIn -Online communities a) Shareholder Value creation CRM -Online results recommendations and opinions SCM -UGC b) Performance Value co- -Blogs, pods, - measuring coreation Vpods, webcasts INNOVATION & NPD/NSD -Mashups, widgets c) KPICustomer -Location basedStrategy Value capture services Information systems - data storaging & mining - Front & Back office applications P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi

×