Go International Through Localization and Crowdsourcing

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Why should you localize and could crowdsourcing be the way to go?

Why should you localize and could crowdsourcing be the way to go?

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  • 1. Go International Through Localization and Crowdsourcing Jari Herrgård Feb 1, 2013 © Synble Ltd 2013
  • 2. Topics • Why localize • How to localize • What can the crowd do for you • Case: SCS Software © Synble Ltd 2013
  • 3. Why Localize © Synble Ltd 2013
  • 4. Why Localize • Consumers prefer buying in their mother tongue (CSA, 2006) • Apps in mother tongue are especially important in Asia (Distimo, 2012) • Japan and China leading way in growth of freemium revenue (App Annie, 2012) © Synble Ltd 2013
  • 5. Localization Prepare Translate © Synble Ltd 2013 Test Release
  • 6. Localization Costs Translation Other © Synble Ltd 2013
  • 7. Good Practices 1. Internationalize 2. Don’t add to your own workload 3. Make it convenient for the team 4. Translate everything © Synble Ltd 2013
  • 8. Crowdsourcing Clients Users Colleagues Partners Product © Synble Ltd 2013 Professionals
  • 9. Crowdsourced Localization Workflow Release Translate 1, 2, 3… Implement Feedback Edit / Vote © Synble Ltd 2013
  • 10. Professional or Crowdsourced Do you have an active community? How is your schedule? What is important in quality? Is your concern lack of budget or lack of time? • Do you have legal or other texts requiring special attention? • • • • © Synble Ltd 2013
  • 11. Case: SCS Software • Game and 3D software development • Hundreds of community translators • 50+ languages © Synble Ltd 2013
  • 12. Thank you! For more information: jari.herrgard@getlocalization.com www.getlocalization.com @getlocalization © Synble Ltd 2013