Course Caddy Media Kit 2.3[1]

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Demographics and exposure including benefits for a Golf Course as well as Advertising Participants.

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Course Caddy Media Kit 2.3[1]

  1. 1. CourseCaddyPublishingCourseCaddyPublishing
  2. 2. ProgramObjectiveProgramObjective Toprovideourcorporatefriendsaccesstothegolf coursecustomers-Toprovideourcorporatefriendsaccesstothegolf coursecustomers- withtheintentthattheloyal golfersbecomeyourloyalwiththeintentthattheloyal golfersbecomeyourloyal customers.customers. Typical Golf CourseStatisticsTypical Golf CourseStatistics •• Golfersperyear: 30,000-50,000roundsGolfersperyear: 30,000-50,000rounds ••Outings: Over100Outings: Over100 corporate/charityeventscorporate/charityevents Traditional AdvertisingMethodsTraditional AdvertisingMethods ••RadioRadio ••NewspaperNewspaper ••YellowPagesYellowPages ••TelevisionTelevision ••DirectMailDirectMail ••OutdoorOutdoor A goal of advertisingistodifferentiateyourproductorservicesfromyourA goal of advertisingistodifferentiateyourproductorservicesfromyour competition.Chancesareyourcompetitionisusingthesamemethodstocarrycompetition.Chancesareyourcompetitionisusingthesamemethodstocarry theirmessage.theirmessage. Whatcanyoudotobe ?DIFFERENT
  3. 3. Program OverviewProgram Overview Golf Course Advertising Complements And Adds Value To YourGolf Course Advertising Complements And Adds Value To Your Current Advertising strategyCurrent Advertising strategy ,Designed to Link Together the Local Business Community the Golf,Designed to Link Together the Local Business Community the Golf , /Facility and the Local Golfer Customer, /Facility and the Local Golfer Customer :Why Golf Course Sponsorship Works:Why Golf Course Sponsorship Works •DesirableDemographicDesirableDemographic •VerifiedDeliveryVerifiedDelivery •UnclutteredEnvironmentUnclutteredEnvironment •HighCreativeImpactHighCreativeImpact •BrandingToolBrandingTool •CaptiveAudienceCaptiveAudience •ExtendedExposureTimeExtendedExposureTime •Lowout-of-pocketCostLowout-of-pocketCost •VersatileVersatile •Call toActionCall toAction
  4. 4. Why Golf Course Advertising is Effective • DesirableTargetDemographic • ExtendedExposure–CaddyCardGains10-40ViewsPerPerson PerRound! • RepetitiveMessaging • IncreasedFootTraffictoYourBusiness Comparedto: -Billboard–15Sec. -Radio–60Sec. -TV –30Sec.
  5. 5. Golfer Demographics Demographic Category Total U.S. Adults Total Golfers Average household income $53,592 $84,377 Males 48% 70% Average Age 46 years old 44 years old Some college 52% 71% College degree 33% 52% Post-Graduate degree 8% 14% Full-time employment 64% 78% Heavy Periodical Readers 60% 69% Influenced by Outdoor Advertising 60% 72% Source:  MRI Doublebase survey – © 2007; weighted by population: 218+ million respondents
  6. 6. WIN–WIN-WINWIN–WIN-WIN TheSponsorWinsTheSponsorWins • DeliverMessagetoHighlyDesirableDemographicDeliverMessagetoHighlyDesirableDemographic • ExtendedExposureExtendedExposure • CrossPromotional OpportunitiesCrossPromotional Opportunities • CustomerLoyaltyCustomerLoyalty TheGolferWinsTheGolferWins • DistancetoCenterof GreenandCarryPointsDistancetoCenterof GreenandCarryPoints •BetterCourseManagement= LowerScoresBetterCourseManagement= LowerScores •ImprovedPace-of-Play= MoreEnjoyableExperienceImprovedPace-of-Play= MoreEnjoyableExperience TheGolf CourseWinsTheGolf CourseWins • AttractandRetainMoreGolfersduetoCaddyCardAttractandRetainMoreGolfersduetoCaddyCard • ImprovedPace-of-PlayImprovedPace-of-Play • HigherCustomerSatisfactionHigherCustomerSatisfaction
  7. 7. 16 Page Card16 Page Card 1,000 - 7,500/$ $ Annual Spot1,000 - 7,500/$ $ Annual Spot 2x42x42x22x2 Full PageFull Page 2x82x8
  8. 8. ,With a limited number of golf holes available for advertising we will be taking,With a limited number of golf holes available for advertising we will be taking .corporate partners and sponsors on a first come basis.corporate partners and sponsors on a first come basis 50% .A deposit will be required at time of selection to secure your sponsorship50% .A deposit will be required at time of selection to secure your sponsorship .The remainder will be paid at the final proof is approval.The remainder will be paid at the final proof is approval :To sign up please contact:To sign up please contact ?How do you Sign up?How do you Sign up Jared PocockJared Pocock Course Caddy Publishing, LLCCourse Caddy Publishing, LLC Address: 34 E. Churchill DriveAddress: 34 E. Churchill Drive 84103, Salt Lake City, UT84103, Salt Lake City, UT Phone:Phone: (801) 898 – 5716(801) 898 – 5716 E-Mail:E-Mail: JaredPo@hotmail.comJaredPo@hotmail.com,, JaredPo@CourseCaddyPublishing.comJaredPo@CourseCaddyPublishing.com Website:Website: http://http://CourseCaddyPublishing.comCourseCaddyPublishing.com

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