We receive a lot of Kudos. People love to gush about the service. Most importantly, they are overjoyed to learn it is done by real human beings.
Research showed us that that the typical YouTube user engages with video content for a very short amount of time. Therefore our focus became creating short videos that would hold a viewer’s attention for the entire video. 30 seconds was often recommended as a good length. The YouTube Creator Playbook emphasized that content is the primary component of successful videos on YouTube. We wanted to create compelling content by involving a wide section of Library staff who would talk about a broad range of books for all ages.
Training: shooting and editing videoAnother part of the project that took a large amount of time was the learning curve of the video equipment and editing software. The project team had to invest significant time to the skills development necessary to create quality videos. The Library’s computers made editing the videos more difficult. Editing the video often caused computers to crash and a apparently created “skipping” effect in the videos that required additional time to resolve.
Measurables:20% of librarian staff will recorded video book talksAt least 20 video book talks produced, edited and posted for public viewingAt least 20 book talks embedded into the Library catalog3,000 views of the video book talks on the Library’s YouTube Channel in the initial 6 months of the project.Standard quality control checklist createdStyle guide for potential book talkers created
This project also had a dual role as a pilot project for the Library’s use of video and YouTube The YouTube pilot portion of the project was managed by the members of the Library’s Social Media Team, overseen by the Web Governance Team. The creation and editing of the video book talks was managed by a ReConnect with Reading project team.The project team discovered that combining the specific project with a large demonstration project for founding a Library YouTube channel created barriers to efficiency and delayed portions of the project. The discussions around branding and quality control that were an essential part of that demonstration project dominated the approval and editing process though November. This kept most of the videos from being uploaded until December and impacted viewing statistics.
20% of librarian staff will record video book talks – This translated to approximately 20 different librarians recording book talks.In making the videos, our goal was to create book talks across a broad range of interests that would appeal to diverse audiences. Here is the breakdown of librarian classifications versus book talks recorded:12 Children Services Librarians10 Teen Services Librarians10 Adult Services Librarians 28 Branch Staff5 Central Staff At least 20 book talks recorded, edited and posted on YouTube Channel in the 6 months of the project-The project team worked with staff throughout the system to record and edit 36 book talks and posted them on the Library’s YouTube channel between August 2011 and January 2012/ At least 20 book talks embedded into the Library’s catalogThe Project team embedded all 36 videos created into the Library catalog by January 2012. The Global Reading Challenge books talks were the first embedded in November 2011. 3,000 viewings of the video book talks on the Library’s YouTube Channel over the initial 6 months of posting.Between October 31, 2011 and January 31, 2012 the videos posted on The Seattle Public Library’s YouTube channel were watched 2,700 times. This is very close to our goal of 3,000 views in 6 months. To date, only five videos have been promoted on our Facebook and blog. We have posted the videos strategically throughout the past 3 months on the library’s social media channels (Facebook, Twitter, Shelf Talk, Push-To-Talk) to promote our reader’s advisory services and expertise. When posting the videos we put “teasers” of the book talk or asked patrons what they thought about the book. Posting a video on Facebook provides a viewership bump of over 100% in the days immediately after the post. The effect is not long lasting and diminishes within 3 days.
Standard quality control checklist createdDone – the Social Media Team created a four part checklist that focused attention on specific quality standards.Sound - Is the sound audible and clear? Are there any background noises that are distracting?Image - Is the image clear and in focus? Are images brightly contrast and appealing?Branding - Do videos include consistent SPL branding message at the end of videos?Content. - Do videos include meaningful content? Does the video add value to the Library?
The video book talks met the majority of the project goals. In addition, the number of book talks we were able to produce was much higher than we originally estimated. We were able to streamline the recording and editing process to create the book talks at a minimum of staff time and cost. Also, the buzz generated around this form of reader’s advisory and number of views was very high considering the short amount of time the videos were uploaded. The most effective part of the program was that it created a sense of excitement around books, reading and the Library. We recommend continuing the video book talks and try to include more staff and possibly even patrons. We would like to see book talks with teen advisors, visiting authors, program attendants and other community figures talking about books. By expanding the scope of the book talks we can enrich the conversation of reading and books around the Library and community.
Increase awareness and use of the Seattle Public Library's Readers Advisory ServiceThe community turns to the Library as a place for reading suggestions
Session GoalsLearn about readers’ advisory projects andservices including: Practical experience on implementation Patron response EvaluationWhat would work at your library?
Reconnect with ReadingSupported by a $90,000 grant from thePaul G. Allen Family FoundationProject Goals:1. To build staff knowledge and skills2. Find ways to connect with readers online
Staffing!Reconnect with Reading Team0 Grant Manager & Administration Sponsor0 Project Lead & Project Teams0 Pilot Project Staffing: team withopportunities for participation
How to make sure yourbases are covered?Project Plan:DescriptionGoalsMeasures of SuccessTarget AudienceStaffingTimeline External Marketing Plan/InternalCommunication PlanBudget
ProjectsStaff training: Nancy Pearl and staff-createdtrainingYour Next 5 Books: personalized reading listservice onlineOnline Presence: video booktalks, social media& online book group.
Trainer extraordinaire:Nancy Pearl!
Training0Build confidence & capacity for RA0Nancy Pearl: “Opening Doors, OpeningBooks” Training0Staff trained: approx. 200 librarians &LAIVs0Survey results: More training!
Staff-created TrainingVideos0RA Conversations 1, 2 & 30Don’t Panic—You Can Do It!0Can You Suggest a Book?0That Book is Not on the Shelf: Read-alikes0Audacityrecordings, Powerpoint, Camtasia, etc.0http://vimeo.com/user17844224
I like hearing librarianshave a conversation aboutRA, admitting pastmistakes, beingnervous, and offeringsuggestions for ways toimprove.This was a great refreshertraining and I particularlyloved this format—”video” podcast is the wayto go for these types oftrainings! I wouldn’t wantto eliminate face-to-facetrainings with colleaguesbut we’re so busy withour regular work…This isa happy medium—greattraining with smartpeople and no travel time!The tone of theconversations reallydemystify ReadersAdvisory and the funnylittle side comments onthe video were prettydang entertaining.
Your Next 5 Books0Piloted for 2 summers for Teensby Hayden Bass0New form, training, branch staff0All ages0Bibliocommons
0 Hi- I am trying to get abook for my mom toread. She is almost 91.She LOVESsuspense, WWII, etc. Shehas read all Ken Follettsbooks. She wantsexcitement!! If you canfind anything to fit thebill she (and I!!) would bethrilled! She is losing hersight and reads on aKindle. Thank You!!!
I am so impressedwith this service!It’s the greatestsince chocolatemilk!It feels a littleuncanny howaccurately yougauged my readingtastes!I know we aren’t friends and that you arejust doing your job—but this is the bestpresent anyone has ever given me! Thankyou a million times!
Video Booktalks0Project Goals0Equipment0YouTube channel0Social Media Team0Global Reading0Institutional barriers/delays
Scope0The video book talk project was designed tocreate book talk videos of 30 seconds or lessand host them on a Library YouTubechannel, embed them within the Library’ssocial catalog and use them as marketingposts on FaceBook, Twitter and the Library’sblogs.
A camera and a microphone+
Measurables # of staff participating # of book talks produced # of videos added to the catalog # of views on the Library’s YouTube Channel Standards checklist Style guide for book talks
How did we do?
Standards for video
What we learned
0Social Media Team: who’s in it, roles0Facebook, Twitter, etc.
Seattle readers collaborateon book lists
Librarians are standing by!Tell us a book you liked; we’ll give you abook you’ll love!
Questions, please!Email us with any questions!0Jennifer.ReichertSimpson@spl.org0Jared.Mills@spl.org0Misha.Stone@spl.org