Capabilities & Best Practices        @jaredrcohen
Vine Capabilities & Best Practices• Everything You Wanted to Know About Vine (But Were Too Afraid to Ask)• The Quirks of B...
Everything You Wanted to Know About Vine (But Were Too Afraid to Ask)• Vine is a social video app  where users can create ...
Everything You Wanted to Know About Vine (But Were Too Afraid to Ask)• “Vines” are made by users  tapping on their screen ...
The Quirks of Being a Vine• Because “vines” are  recorded using a series of  taps, everything is captured  within the app•...
How to Succeed in Vine Making                                @jaredrcohen
How to Succeed in Vine Making                                @jaredrcohen
Whatever Works What works             What (usually) doesn’t work • Creativity           • Long clips • Funny             ...
Whatever Works • General Electric used a   simple & creative stop   motion to showcase their   brand                      ...
Whatever Works                 @jaredrcohen
Whatever Works                 @jaredrcohen
Whatever Works                 @jaredrcohen
Whatever Works                 @jaredrcohen
Whatever Works                 @jaredrcohen
Whatever Works                 @jaredrcohen
Whatever Works                 @jaredrcohen
Six Second Film School                         @jaredrcohen
Sharing Twitter   Facebook                      @jaredrcohen
Appendix
Additional Links• http://mashable.com/2013/02/07/vine-tips/• http://www.prdaily.com/Main/Articles/15_brands_to_emulate_on_...
Twitter's Vine: Capabilities & Best Practices
Twitter's Vine: Capabilities & Best Practices
Twitter's Vine: Capabilities & Best Practices
Twitter's Vine: Capabilities & Best Practices
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Twitter's Vine: Capabilities & Best Practices

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Twitter's Vine: Capabilities & Best Practices

  1. 1. Capabilities & Best Practices @jaredrcohen
  2. 2. Vine Capabilities & Best Practices• Everything You Wanted to Know About Vine (But Were Too Afraid to Ask)• The Quirks of Being a Vine• How to Succeed in Vine Making• Whatever Works• Six Second Film School• Sharing @jaredrcohen
  3. 3. Everything You Wanted to Know About Vine (But Were Too Afraid to Ask)• Vine is a social video app where users can create & share six second looping video clips• Vine users can follow other users, similar to Instagram• “Vines” can be “liked” & commented on, as well as shared to Twitter &Facebook @jaredrcohen
  4. 4. Everything You Wanted to Know About Vine (But Were Too Afraid to Ask)• “Vines” are made by users tapping on their screen to make edits – The longer the tap, the longer the clip – Each tap makes up a new clip within the Vine, with all clips adding up to six seconds @jaredrcohen
  5. 5. The Quirks of Being a Vine• Because “vines” are recorded using a series of taps, everything is captured within the app• Unlike Instagram, media cannot be uploaded into the app• They loop & loop & loop…• Creativity is favored over production value @jaredrcohen
  6. 6. How to Succeed in Vine Making @jaredrcohen
  7. 7. How to Succeed in Vine Making @jaredrcohen
  8. 8. Whatever Works What works What (usually) doesn’t work • Creativity • Long clips • Funny • Breaking film rules • Quirky • Sharing to Facebook • Film Magic • Playful • Moments • Sneak peak • Behind the scenes • Sharing to Twitter @jaredrcohen
  9. 9. Whatever Works • General Electric used a simple & creative stop motion to showcase their brand @jaredrcohen
  10. 10. Whatever Works @jaredrcohen
  11. 11. Whatever Works @jaredrcohen
  12. 12. Whatever Works @jaredrcohen
  13. 13. Whatever Works @jaredrcohen
  14. 14. Whatever Works @jaredrcohen
  15. 15. Whatever Works @jaredrcohen
  16. 16. Whatever Works @jaredrcohen
  17. 17. Six Second Film School @jaredrcohen
  18. 18. Sharing Twitter Facebook @jaredrcohen
  19. 19. Appendix
  20. 20. Additional Links• http://mashable.com/2013/02/07/vine-tips/• http://www.prdaily.com/Main/Articles/15_brands_to_emulate_on_Twitters_V ine_app_13916.aspx#• http://mashable.com/2013/02/04/cool-vine-art-videos/• http://www.brandin6.com/• http://vineaholic.com/• http://www.geeksugar.com/Ways-View-Vine-27131980?slide=5• http://gizmodo.com/5978709/the-single-dumbest-way-people-are-using-vine• Vine users to check out: – Bythebrush – Brandin6 – Mz3kes – Rolling Stone – Tyra Banks – Adam Goldberg @jaredrcohen

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