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Twitter's Vine: Capabilities & Best Practices
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Twitter's Vine: Capabilities & Best Practices

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Twitter's Vine: Capabilities & Best Practices Presentation Transcript

  • 1. Capabilities & Best Practices @jaredrcohen
  • 2. Vine Capabilities & Best Practices• Everything You Wanted to Know About Vine (But Were Too Afraid to Ask)• The Quirks of Being a Vine• How to Succeed in Vine Making• Whatever Works• Six Second Film School• Sharing @jaredrcohen
  • 3. Everything You Wanted to Know About Vine (But Were Too Afraid to Ask)• Vine is a social video app where users can create & share six second looping video clips• Vine users can follow other users, similar to Instagram• “Vines” can be “liked” & commented on, as well as shared to Twitter &Facebook @jaredrcohen
  • 4. Everything You Wanted to Know About Vine (But Were Too Afraid to Ask)• “Vines” are made by users tapping on their screen to make edits – The longer the tap, the longer the clip – Each tap makes up a new clip within the Vine, with all clips adding up to six seconds @jaredrcohen
  • 5. The Quirks of Being a Vine• Because “vines” are recorded using a series of taps, everything is captured within the app• Unlike Instagram, media cannot be uploaded into the app• They loop & loop & loop…• Creativity is favored over production value @jaredrcohen
  • 6. How to Succeed in Vine Making @jaredrcohen
  • 7. How to Succeed in Vine Making @jaredrcohen
  • 8. Whatever Works What works What (usually) doesn’t work • Creativity • Long clips • Funny • Breaking film rules • Quirky • Sharing to Facebook • Film Magic • Playful • Moments • Sneak peak • Behind the scenes • Sharing to Twitter @jaredrcohen
  • 9. Whatever Works • General Electric used a simple & creative stop motion to showcase their brand @jaredrcohen
  • 10. Whatever Works @jaredrcohen
  • 11. Whatever Works @jaredrcohen
  • 12. Whatever Works @jaredrcohen
  • 13. Whatever Works @jaredrcohen
  • 14. Whatever Works @jaredrcohen
  • 15. Whatever Works @jaredrcohen
  • 16. Whatever Works @jaredrcohen
  • 17. Six Second Film School @jaredrcohen
  • 18. Sharing Twitter Facebook @jaredrcohen
  • 19. Appendix
  • 20. Additional Links• http://mashable.com/2013/02/07/vine-tips/• http://www.prdaily.com/Main/Articles/15_brands_to_emulate_on_Twitters_V ine_app_13916.aspx#• http://mashable.com/2013/02/04/cool-vine-art-videos/• http://www.brandin6.com/• http://vineaholic.com/• http://www.geeksugar.com/Ways-View-Vine-27131980?slide=5• http://gizmodo.com/5978709/the-single-dumbest-way-people-are-using-vine• Vine users to check out: – Bythebrush – Brandin6 – Mz3kes – Rolling Stone – Tyra Banks – Adam Goldberg @jaredrcohen