Diamond corporation prensentation done by jared pillai

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Diamond corporation prensentation done by jared pillai

  1. 1. 20.1 60.8 53 Asia Europe North America Latin America / Caribbean28.8 Africa Middle East Oceanie / Austrailia 8.7 76.2 31.9
  2. 2. 1 Trillion pages of content and… 97% of consumers research products.65% of consumers cite the web as important buying decision. 131 billion searches conducted by people. 4 bn p/d– 175m p/h - 2.9m p/m85% of world’s internet users surveyed have purchased something online 38% of online shopping takes place outside of normal shop hours.
  3. 3. 6000000 5300000 4590000 3523000 3600000 3283000 31000002750000 2001 2002 2003 2004 2005 2008 2009 2010
  4. 4. Keyword Global Local Global wedding rings 201000 5400 engagement rings 550000 4400 diamonds 135000 1900 15% diamond rings 110000 1900 23% jewellery 135000 1600engagement rings south africa 1000 880 diamond ring 33100 720 engagement ring 49500 720 wedding rings 62% engagement ring designs 3600 720 engagement rings wedding bands 60500 720 Local diamonds diamond prices 9900 590 jewellers 60500 590 jewellery stores 12100 480 platinum rings 8100 480 16% gold ring 8100 480 gold rings 9900 480 diamond pendants 6600 390 46% diamonds for sale 2900 390 ring designs 4400 390 Total Searches Per Month 1401200 23230 38% 0,1% of Search Market 1401 23
  5. 5. 500 Million Facebook Users 34% Blogger post opinions about products and brands 78% trust peer only 14% trust Ads Only 18% of T.V campaigns generate a positive ROI50 Million Tweets day Facebook would be the 4th largest25% of Search results top 20 largest brands are user generated
  6. 6. More than 58% of all South Africa internet users are on Facebook
  7. 7. 26,000 products were sold Averageof 838 products per day53% of online consumers indicated that theyhave made an online purchase.
  8. 8. SEO Market SEM ResearchOnline Brand SMOManagement Email Marketing

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