Strategic Outreach:    Use of Social Media in     the Search Process            Massachusetts Bar Association-            ...
Unexpected Camouflage + Establishing a Mindset• If You Build It, They Will (Not) Come   o Posting   o Pushing   o Engaging...
Not The Facebook• What is Social Media?  o The Historical Social Network  o Posting + Comments  o The Proliferation of Net...
The Foundation• Your Present Online Presence  o Vanity Search  o Currency of Information  o Accessibility• What Profiles D...
Online Reputation             Management• The Monitor   o Automate the Vanity Search(es)   o Regular Visits to Your Profil...
What You Need• Consistency  o Generally  o NAP  o Voice• Basic Content  o Resume  o References  o Objective• A Voice  o An...
Profile Distribution Sites• For Lawyers   o Avvo   o My Bar Access   o Martindale-Hubbell• For Everyone   o   LinkedIn   o...
Content Distribution            Channels• Text  o   Blog  o   Tumblr  o   Legal Journals  o   JD Supra  o   SlideShare/Sli...
Data Mining• Looking for a Reason   o Data Mining is a Two Way Street   o Competitive Intelligence   o It’s In the Way Tha...
Traditional Media’s Place    in the New Media• Old Channels, New Techniques  o The Proliferation of the Resume  o On the G...
Traditional Job Seeking    Tactics + Social Media• The Continuing Value of Networking   o It’s Still Who You Know   o The ...
Fence Sitting is a         Question of Balance• Stuck in the Middle   o The Job Market is Tough   o The Start-Up/Start-Aga...
Questions?   Concerns??• Massachusetts Bar Association          o www.massbar.org• Lawyers Concerned for Lawyers          ...
Upcoming SlideShare
Loading in...5
×

Strategic Outreach: Use of Social Media in the Job Search Process

193

Published on

A presentation I made to the Massachusetts Bar Association/Lawyers Concerned for Lawyers attorney job search group in December 2012.

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
193
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Strategic Outreach: Use of Social Media in the Job Search Process

  1. 1. Strategic Outreach: Use of Social Media in the Search Process Massachusetts Bar Association- Lawyers Concerned for Lawyers ‘Managing Your Work Search Process’ Series Jared D. Correia, Esq.@ Massachusetts Bar Association Senior Law Practice AdvisorWednesday, December 19, 2012 Massachusetts Law Office@ 10 am Management Assistance Program www.masslomap.org
  2. 2. Unexpected Camouflage + Establishing a Mindset• If You Build It, They Will (Not) Come o Posting o Pushing o Engaging• How Will You Search? o Opportunities + Threats o Friends + Benefactors o Traditional + Non-Traditional• How Do You Get Found? o What If There Are No Coincidences? o Without You o By You
  3. 3. Not The Facebook• What is Social Media? o The Historical Social Network o Posting + Comments o The Proliferation of Networks• Why Social Media? o It’s Free o It’s Easy to Use o It’s Got Crazy Reach• Social Media + Your Job Search o Broadcast Media for Your Resume/Expertise o The Social Job Market o It’s Still All About Who You Know
  4. 4. The Foundation• Your Present Online Presence o Vanity Search o Currency of Information o Accessibility• What Profiles Do You Maintain? o Personal Profiles o Professional Profiles o Control of Information• How Do You Maintain Your Profiles? o Update w/ New Information o Posting o Engaging
  5. 5. Online Reputation Management• The Monitor o Automate the Vanity Search(es) o Regular Visits to Your Profiles/Sites o Access the Community• Positive Information o The Good News: It’s Mostly Good News o Accentuate the Positive o Seed the Conversation• Negative Information o The Bad News: It Happens o Address It, Sometimes Why o Seize/Siege the Dialogue
  6. 6. What You Need• Consistency o Generally o NAP o Voice• Basic Content o Resume o References o Objective• A Voice o An Audience o Expertise o Online Persona
  7. 7. Profile Distribution Sites• For Lawyers o Avvo o My Bar Access o Martindale-Hubbell• For Everyone o LinkedIn o Facebook o Twitter o Pinterest o Google+• For Businesses o All of the (Just) Above o Search Engine Local Profiles o Yelp o Manta
  8. 8. Content Distribution Channels• Text o Blog o Tumblr o Legal Journals o JD Supra o SlideShare/SlideShark/Prezi• Audio/Video o PodOmatic/iTunes o YouTube o WebConference• Q+A o Avvo o Quora o Social Media Site Streams
  9. 9. Data Mining• Looking for a Reason o Data Mining is a Two Way Street o Competitive Intelligence o It’s In the Way That You Use It• Search Portals o Controlling the Information o Traditional Search Portals and Social Media o Internal Social Media Search Portals• Secure In Yourself o Professional/Public v Personal/Private o Establish Your Settings o ‘View As’
  10. 10. Traditional Media’s Place in the New Media• Old Channels, New Techniques o The Proliferation of the Resume o On the Grid o Networking Cards• New School Application Materials o Resume Building o Drafting References o Creating Cover Letters o Writing Samples o Salary Expectations o Thank You Letters
  11. 11. Traditional Job Seeking Tactics + Social Media• The Continuing Value of Networking o It’s Still Who You Know o The Visceral Connection o Complete the Picture• IRL o The Meaning of Conversion o Pay Pal o Between Two Worlds• Lasting Impressions o It’s Not Just the First Impression o Top of Mind o Feed the Beast
  12. 12. Fence Sitting is a Question of Balance• Stuck in the Middle o The Job Market is Tough o The Start-Up/Start-Again Game is Tough o Hedge Your Bets• The Balancing Act o Two Full-Time Jobs o Building a Book of Business o Gaining the Experience You Can’t Get o Cost-Effective, Sort Of o Personal Decision/It’s Up To You• Utilizing Consultants o Career Counseling o Business Counseling o Law Practice Management Consulting
  13. 13. Questions? Concerns??• Massachusetts Bar Association o www.massbar.org• Lawyers Concerned for Lawyers o www.lclma.org • Law Office Management Assistance Program o www.masslomap.org
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×