founded by: Jared Brick + Heidi Smithtraxapp.co
Business Overview
September, 2013
1
Global Problem
Single-UseDisposable(SUD)Waste
2
Retail Issues
- Waste Disposal Fees
- Negative Brand Perception
- Municipality + County Regulations
- Inventory + Operatio...
The Reusables Opportunity
Retailers move towards Zero-Waste
Consumers take actions towards Eco-Lifestyle
Source: Real TraX...
Ghost in Aisle 3
Ghost Shoppers = People unknown to the retail store, thus lack engagement
post-shop due to missing consum...
+ Thank You ~
Brand Acknowledgment
+ Real Action Data Points+ Redeem Rewards for Cash & Donations
TraX Mobile Platform
+ G...
Shopping with TRAX
√ A Smartphone
Shopper
TraX Shopper Data
√ Highly Socially
Connected
√ Eco-Conscious
Consumer
√ New Sho...
√ User Self-Tracked Actions
√ Custom #Hashtag Tracking
√ Limited 25¢ Rewards - max 4 per day
TraX Photo Rewards
√ Store Ge...
√ City Sponsored Rewards
√ Custom #Hashtag Campaigns
√ Rewards Citizens for Action
TraX Local Rewards
√ Shop Local via Geo...
TraX POS Integration
TraX Reusables will be UPC & QR Scannable
Users get paid in-store or digitally in-app
Payment
Integra...
TraX Revenues
Large Retail
Small Retail
Brands + Cities +
Organizations
Subscription
$5,000 -10,000
per month
Usage Fees
$...
Target Markets
143 Million in
US with Smartphones
25M of 44M
TraX Action Heroes
10M of 30M
15M of 35M
Targeting
50
Million...
TraX Awards
Airing Oct 21st on Fox
Mentorship Support
Pitch SF Winner, July 2013
13
Alliance Partnerships
Grocery Convenience
RetailCafes Pharmacy
West Orange
Township
Cities + Brands
Full color brands are ...
2013 2014 2015 2016 2017
TraX Investment Horizon
$
Seed
Angels
$1M
$3M
$100M
$22M
Angel $
$
Series
A
$
Series
B
$
Acq.
Mer...
# of Total
App Downloads
5k
150k
3M
20M
50M
20
100
300
500
1000
2013 2014 2015 2016 2017
# of TraX
Clients
Beta App
User
G...
Team TraX
Jared Brick
Founding Director
Presidio MBA in Sustainable Mngt.
Eco-Entrepreneur, Biz Dev, Media
Startups: @Bold...
founded by: Jared Brick + Heidi Smithtraxapp.co jared@traxactions.com
Join Us + Thank You
18
Upcoming SlideShare
Loading in …5
×

TraX Overview summary 2013

812 views
764 views

Published on

TraX is the mobile platform to track, reward and thank shoppers everywhere for reusables in retail stores. We pay you 25¢ per trip to the store for reusable bags, cups, straws and more! Learn more at traxrewards.com

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
812
On SlideShare
0
From Embeds
0
Number of Embeds
167
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

TraX Overview summary 2013

  1. 1. founded by: Jared Brick + Heidi Smithtraxapp.co Business Overview September, 2013 1
  2. 2. Global Problem Single-UseDisposable(SUD)Waste 2
  3. 3. Retail Issues - Waste Disposal Fees - Negative Brand Perception - Municipality + County Regulations - Inventory + Operational Expenses - Corporate Social Responsibility Issues Source: http://www.fastcompany.com/1693703/starbucks-cup-dilemma 3
  4. 4. The Reusables Opportunity Retailers move towards Zero-Waste Consumers take actions towards Eco-Lifestyle Source: Real TraX Action Heroes on http://facebook.com/traxactions 4
  5. 5. Ghost in Aisle 3 Ghost Shoppers = People unknown to the retail store, thus lack engagement post-shop due to missing consumer data, a lost opportunity for new marketing, with unknown demographics that are also silent from social media. 5
  6. 6. + Thank You ~ Brand Acknowledgment + Real Action Data Points+ Redeem Rewards for Cash & Donations TraX Mobile Platform + Get Push Marketing Offers Coupons + Links to Digital Payments / Wallets NEW: Store/Display any UPC Store Cards when at the register! 6
  7. 7. Shopping with TRAX √ A Smartphone Shopper TraX Shopper Data √ Highly Socially Connected √ Eco-Conscious Consumer √ New Shopper to Store + Brand √ Prefers donation over cash rewards √ Quality Product Shopper √ Shops at competitor stores √ Linked to 2309 People (FB + TW) √ Shopped only 1X before √ Frequent App User 7
  8. 8. √ User Self-Tracked Actions √ Custom #Hashtag Tracking √ Limited 25¢ Rewards - max 4 per day TraX Photo Rewards √ Store Geo-Locations tagging √ Facebook Demographics √ Photo Validations + Email address Current Partners: 8
  9. 9. √ City Sponsored Rewards √ Custom #Hashtag Campaigns √ Rewards Citizens for Action TraX Local Rewards √ Shop Local via Geo-Location √ Instagram + Facebook Check-ins Pilot City Partnership: West Orange, NJ Pipeline Cities: CA: San Francisco, Berkeley, Oakland, San Jose, LA NY: New York City, Brooklyn WA: Seattle OR: Portland NV: Las Vegas MI: Detroit Leveraging: 9
  10. 10. TraX POS Integration TraX Reusables will be UPC & QR Scannable Users get paid in-store or digitally in-app Payment Integration Options: 10
  11. 11. TraX Revenues Large Retail Small Retail Brands + Cities + Organizations Subscription $5,000 -10,000 per month Usage Fees $30-200 per month Advertising $1-5,000 per campaign New Engagement + UsersMarketing + Social Impact Social Media EngagementValue Props: 11
  12. 12. Target Markets 143 Million in US with Smartphones 25M of 44M TraX Action Heroes 10M of 30M 15M of 35M Targeting 50 Million Total Market 120 Million in the US Sources: http://www.comscore.com foursquare.com Lohas.com groupon.com Eco-Consumers Deal + Reward Seekers Quantified-Self + Checkins 12
  13. 13. TraX Awards Airing Oct 21st on Fox Mentorship Support Pitch SF Winner, July 2013 13
  14. 14. Alliance Partnerships Grocery Convenience RetailCafes Pharmacy West Orange Township Cities + Brands Full color brands are already being engaged, letters of intent and interest // Half color brands represent opportunities in the industry and reach 14
  15. 15. 2013 2014 2015 2016 2017 TraX Investment Horizon $ Seed Angels $1M $3M $100M $22M Angel $ $ Series A $ Series B $ Acq. Merger Rounds $ ESOP or Sell TraX 15
  16. 16. # of Total App Downloads 5k 150k 3M 20M 50M 20 100 300 500 1000 2013 2014 2015 2016 2017 # of TraX Clients Beta App User Growth Retail Store Growth CSR + EPR Retail Impacts Market + Brand Leader TraX Milestones SEED $ 16
  17. 17. Team TraX Jared Brick Founding Director Presidio MBA in Sustainable Mngt. Eco-Entrepreneur, Biz Dev, Media Startups: @Bolder @Lyft @Lovely Heidi Smith Co-founder + CTO 13+ years of Tech Development CarbonFlow CTO + Co-founder Passionate + Inspired Fred Schecter Website + U/I Designer Sharper Image + Auto Sport Labs Jennifer Sant’Anna, MBA Sustainability + Org Outreach Urban Innovation Exchange Josh Krammes Startup Advisor at SoftLayer (IBM) Catalyst Startup Program ROLES CMOCFOTeam Recruitment: 2 APP DEVS TBD Marketing + Biz Dev Contractors Angel List Recruiting In-Process 17
  18. 18. founded by: Jared Brick + Heidi Smithtraxapp.co jared@traxactions.com Join Us + Thank You 18

×