TraX Overview summary 2013
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TraX Overview summary 2013

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TraX is the mobile platform to track, reward and thank shoppers everywhere for reusables in retail stores. We pay you 25¢ per trip to the store for reusable bags, cups, straws and more! Learn more......

TraX is the mobile platform to track, reward and thank shoppers everywhere for reusables in retail stores. We pay you 25¢ per trip to the store for reusable bags, cups, straws and more! Learn more at traxrewards.com

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  • 1. founded by: Jared Brick + Heidi Smithtraxapp.co Business Overview September, 2013 1
  • 2. Global Problem Single-UseDisposable(SUD)Waste 2
  • 3. Retail Issues - Waste Disposal Fees - Negative Brand Perception - Municipality + County Regulations - Inventory + Operational Expenses - Corporate Social Responsibility Issues Source: http://www.fastcompany.com/1693703/starbucks-cup-dilemma 3
  • 4. The Reusables Opportunity Retailers move towards Zero-Waste Consumers take actions towards Eco-Lifestyle Source: Real TraX Action Heroes on http://facebook.com/traxactions 4
  • 5. Ghost in Aisle 3 Ghost Shoppers = People unknown to the retail store, thus lack engagement post-shop due to missing consumer data, a lost opportunity for new marketing, with unknown demographics that are also silent from social media. 5
  • 6. + Thank You ~ Brand Acknowledgment + Real Action Data Points+ Redeem Rewards for Cash & Donations TraX Mobile Platform + Get Push Marketing Offers Coupons + Links to Digital Payments / Wallets NEW: Store/Display any UPC Store Cards when at the register! 6
  • 7. Shopping with TRAX √ A Smartphone Shopper TraX Shopper Data √ Highly Socially Connected √ Eco-Conscious Consumer √ New Shopper to Store + Brand √ Prefers donation over cash rewards √ Quality Product Shopper √ Shops at competitor stores √ Linked to 2309 People (FB + TW) √ Shopped only 1X before √ Frequent App User 7
  • 8. √ User Self-Tracked Actions √ Custom #Hashtag Tracking √ Limited 25¢ Rewards - max 4 per day TraX Photo Rewards √ Store Geo-Locations tagging √ Facebook Demographics √ Photo Validations + Email address Current Partners: 8
  • 9. √ City Sponsored Rewards √ Custom #Hashtag Campaigns √ Rewards Citizens for Action TraX Local Rewards √ Shop Local via Geo-Location √ Instagram + Facebook Check-ins Pilot City Partnership: West Orange, NJ Pipeline Cities: CA: San Francisco, Berkeley, Oakland, San Jose, LA NY: New York City, Brooklyn WA: Seattle OR: Portland NV: Las Vegas MI: Detroit Leveraging: 9
  • 10. TraX POS Integration TraX Reusables will be UPC & QR Scannable Users get paid in-store or digitally in-app Payment Integration Options: 10
  • 11. TraX Revenues Large Retail Small Retail Brands + Cities + Organizations Subscription $5,000 -10,000 per month Usage Fees $30-200 per month Advertising $1-5,000 per campaign New Engagement + UsersMarketing + Social Impact Social Media EngagementValue Props: 11
  • 12. Target Markets 143 Million in US with Smartphones 25M of 44M TraX Action Heroes 10M of 30M 15M of 35M Targeting 50 Million Total Market 120 Million in the US Sources: http://www.comscore.com foursquare.com Lohas.com groupon.com Eco-Consumers Deal + Reward Seekers Quantified-Self + Checkins 12
  • 13. TraX Awards Airing Oct 21st on Fox Mentorship Support Pitch SF Winner, July 2013 13
  • 14. Alliance Partnerships Grocery Convenience RetailCafes Pharmacy West Orange Township Cities + Brands Full color brands are already being engaged, letters of intent and interest // Half color brands represent opportunities in the industry and reach 14
  • 15. 2013 2014 2015 2016 2017 TraX Investment Horizon $ Seed Angels $1M $3M $100M $22M Angel $ $ Series A $ Series B $ Acq. Merger Rounds $ ESOP or Sell TraX 15
  • 16. # of Total App Downloads 5k 150k 3M 20M 50M 20 100 300 500 1000 2013 2014 2015 2016 2017 # of TraX Clients Beta App User Growth Retail Store Growth CSR + EPR Retail Impacts Market + Brand Leader TraX Milestones SEED $ 16
  • 17. Team TraX Jared Brick Founding Director Presidio MBA in Sustainable Mngt. Eco-Entrepreneur, Biz Dev, Media Startups: @Bolder @Lyft @Lovely Heidi Smith Co-founder + CTO 13+ years of Tech Development CarbonFlow CTO + Co-founder Passionate + Inspired Fred Schecter Website + U/I Designer Sharper Image + Auto Sport Labs Jennifer Sant’Anna, MBA Sustainability + Org Outreach Urban Innovation Exchange Josh Krammes Startup Advisor at SoftLayer (IBM) Catalyst Startup Program ROLES CMOCFOTeam Recruitment: 2 APP DEVS TBD Marketing + Biz Dev Contractors Angel List Recruiting In-Process 17
  • 18. founded by: Jared Brick + Heidi Smithtraxapp.co jared@traxactions.com Join Us + Thank You 18