REWARDING CONSUMERS EVERYWHEREFOR REUSABLES!TRAX ACTIONSTRAX, LLC | Founder: Jared Brick | jared@traxactions.com | 415-845...
Challengesfrom SINGLE USE-DISPOSABLES(SUDs)RETAIL CONSUMER WASTEFAIL2
Challengestoward CONSUMER REUSABLESRETAIL BEHAVIOR CHANGEHARD3
Reusables = the forgotten RReduce, then REUSE, then Recycle!Infinite Uses Personalized Style Durable Products4
The Carrot for Reusables25B Single-Use Disposable (SUD) bags + cupssaved by crediting consumers 25¢ per utilizationof reus...
Mobile SolutionRESUSABLES GEO-TRACKINGTRAX TAPS + MISSIONSREWARDS+DONATIONS+OFFERSCROSS VERTICAL USER DATAThe first mobile...
Marketing + Touch PointsGroceryCafesPharmacyConvenienceRetailUse TraX everywhere during the retail experience... yes, even...
The TraX SystemEco-ConsciousLOHAS ShoppersReward DealSeekersQuantified-SelfSocial TrackersECO-IMPACT +DONATIONSDATA ACTION...
Collaboration + CompetitionECOAPPREWARDSIN-STORERETAILREWARDSRETAILSOCIALCHECK-INsEcoBonusRecyclebankDaily FeatsStarbucksW...
TraX AllianceGroceryCafes PharmacyConvenienceRetail10
Retail Partner BenefitsSustainability ActsEco-ImpactTrackingAcknowledgementOperational SavingsSocial EngagementUser Data M...
Eco-Product PartnershipsNEWMOBILEADVERTISINGPLATFORMTARGETINGMAINSTREAM+ ACTIVE LOHASUSERSFOUNDING MEMBERSSTRATEGIC PARTNE...
Growth Strategy# App Users20k300k5M20M42M520501002002013 2014 2015 2016 2017# Large Retail ClientsBeta AppUserGrowthRetail...
REWARDING CONSUMERS EVERYWHERE FOR REUSABLESwww.traxactions.com | @TraXactionsjared@traxactions.com | 415-845-7632 | TRAX,...
Behavior Change ToolsAppendix 1TAPS MISSIONSPush app notificationsReminders to bring reusablesFavorite your storesPersonal...
Revenue ModelMONTHLYSUBSCRIPTIONSECO-PRODUCTADVERTISINGLarge Retail>$5k per monthSmall Retail>$30 per monthAppendix 2STORE...
Consumer PainsUNAWAREOF THEIRREUSABLESIMPACT5-10¢FEES FORDISPOSABLESSUDsFEELINGGUILTY FORRETAIL WASTESUDsISSUESFORGETTINGR...
Market ValidationScan TechReusableProducts25¢ RewardCVS / PharmacyLoyalty VisitsAppendix 418
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TraX Actions Summary 2013

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TraX Actions Summary 2013

  1. 1. REWARDING CONSUMERS EVERYWHEREFOR REUSABLES!TRAX ACTIONSTRAX, LLC | Founder: Jared Brick | jared@traxactions.com | 415-845-76321
  2. 2. Challengesfrom SINGLE USE-DISPOSABLES(SUDs)RETAIL CONSUMER WASTEFAIL2
  3. 3. Challengestoward CONSUMER REUSABLESRETAIL BEHAVIOR CHANGEHARD3
  4. 4. Reusables = the forgotten RReduce, then REUSE, then Recycle!Infinite Uses Personalized Style Durable Products4
  5. 5. The Carrot for Reusables25B Single-Use Disposable (SUD) bags + cupssaved by crediting consumers 25¢ per utilizationof reusables during their retail experience!25¢=25 BillionCalculation: 500 SUDs bags + cups used per person annually (US) x 25 million members (the current Foursquare user base)5
  6. 6. Mobile SolutionRESUSABLES GEO-TRACKINGTRAX TAPS + MISSIONSREWARDS+DONATIONS+OFFERSCROSS VERTICAL USER DATAThe first mobile platform app to offer self-tracked eco-actions,utilizing retail geo-checkins, 25¢ rewards and donation options!iOSRetailersAPIsSocialGamingBIG Data6
  7. 7. Marketing + Touch PointsGroceryCafesPharmacyConvenienceRetailUse TraX everywhere during the retail experience... yes, even there!TraX Guerilla CampaignRetail Stores AllianceEco-Product PartnershipsSocial Media Pressure7
  8. 8. The TraX SystemEco-ConsciousLOHAS ShoppersReward DealSeekersQuantified-SelfSocial TrackersECO-IMPACT +DONATIONSDATA ACTIONTRACKINGSOCIALGAMINGINCENTIVESSmall Retail+$30monthLARGE RETAIL$5K monthlyEco-Product Ads$1k per run++User Demographics TraX RevenuesApp Functionality8
  9. 9. Collaboration + CompetitionECOAPPREWARDSIN-STORERETAILREWARDSRETAILSOCIALCHECK-INsEcoBonusRecyclebankDaily FeatsStarbucksWhole FoodsTargetShopKickFacebookFoursquareIn-Store Actions Uniformity Eco-Impacts9
  10. 10. TraX AllianceGroceryCafes PharmacyConvenienceRetail10
  11. 11. Retail Partner BenefitsSustainability ActsEco-ImpactTrackingAcknowledgementOperational SavingsSocial EngagementUser Data Metrics EPR CSR GRI>SUD >Inventory4SQTWFBGiving Back App User Donations NGOs LC3SUDs = Single Use Disposables EPR = Extended Producer Resposibility LC3 = Non-Profit Organizations11
  12. 12. Eco-Product PartnershipsNEWMOBILEADVERTISINGPLATFORMTARGETINGMAINSTREAM+ ACTIVE LOHASUSERSFOUNDING MEMBERSSTRATEGIC PARTNERSFOUNDINGBRANDPOSITIONINGBEHAVIORCHANGEMODIFICATIONTOOLSEDUCATION,ENGAGEMENTSOCIAL MEDIACONTENTOFFERDEALS,COUPONS +EXCLUSIVEPRODUCTS12
  13. 13. Growth Strategy# App Users20k300k5M20M42M520501002002013 2014 2015 2016 2017# Large Retail ClientsBeta AppUserGrowthRetailStoreGrowthCSR +EPRRetailImpactsMarketBrandLeader$50k$14M13
  14. 14. REWARDING CONSUMERS EVERYWHERE FOR REUSABLESwww.traxactions.com | @TraXactionsjared@traxactions.com | 415-845-7632 | TRAX, LLCLead thismovementwith us!TRAX ACTIONSThankYou...14
  15. 15. Behavior Change ToolsAppendix 1TAPS MISSIONSPush app notificationsReminders to bring reusablesFavorite your storesPersonal goals for impactSet frequency targetsSet by store, action or region15
  16. 16. Revenue ModelMONTHLYSUBSCRIPTIONSECO-PRODUCTADVERTISINGLarge Retail>$5k per monthSmall Retail>$30 per monthAppendix 2STORE USAGEFEESOpen>$1k per run16
  17. 17. Consumer PainsUNAWAREOF THEIRREUSABLESIMPACT5-10¢FEES FORDISPOSABLESSUDsFEELINGGUILTY FORRETAIL WASTESUDsISSUESFORGETTINGREUSABLES5-10¢FLATSTAGNANTREWARDSAppendix 3 SUDs= Single Use Disposables17
  18. 18. Market ValidationScan TechReusableProducts25¢ RewardCVS / PharmacyLoyalty VisitsAppendix 418

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