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Co-creation Face and Unilever

by jardac on Jul 02, 2008

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Presentation at an Esomar Innovate conference in Copenhagen

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Presentation at an Esomar Innovate conference in Copenhagen

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Co-creation Face and Unilever — Presentation Transcript

the co-creation revolution Jarsolav Cir Global Director, Consumer & Market Insight, Rexona Andrew Needham Founding Partner

contents the innovation debate the rise of “empowered consumers” Contents embracing “empowered consumers” co-creating with “empowered consumers” pioneering new research techniques spreading positive word of mouth a co-creation revolution or another fad

Death of corporate innovation CORPORATE innovation

keep consumers out of it Ford Model T pic “If I had asked people what “If I had asked people what they wanted they wanted would have said a faster horse” they they would have said a faster horse”

Consumers are the problem Sheep/People slide are consumers the problem?

Co-creation Face and Unilever

by jardac on Jul 02, 2008

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Co-creation Face and Unilever — Presentation Transcript