the co-creation revolution
Jarsolav Cir
Global Director, Consumer &
Market Insight, Rexona
Andrew Needham
Founding Partner

contents
the innovation debate
the rise of “empowered consumers”
Contents
embracing “empowered consumers”
co-creating with “empowered consumers”
pioneering new research techniques
spreading positive word of mouth
a co-creation revolution or another fad

Death of corporate innovation
CORPORATE innovation

keep consumers out of it
Ford Model T pic
“If I had asked people what
“If I had asked people what they wanted
they wanted would have said a faster horse”
they they would
have said a faster horse”

Consumers are the problem
Sheep/People slide
are consumers the problem?