the co-creation revolution
Jarsolav Cir
Global Director, Consumer 
Market Insight, Rexona
Andrew Needham
Founding Partner
contents
the innovation debate
the rise of “empowered consumers”

                    Contents
embracing “empowered consum...
Death of corporate innovation

              CORPORATE innovation
keep consumers out of it

               Ford Model T pic

 “If I had asked people what
  “If I had asked people what they...
Consumers are the problem
   Sheep/People slide




     are consumers the problem?
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
Co-creation Face and Unilever
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Co-creation Face and Unilever

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Presentation at an Esomar Innovate conference in Copenhagen

Published in: Self Improvement, Business
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Co-creation Face and Unilever

  1. 1. the co-creation revolution Jarsolav Cir Global Director, Consumer Market Insight, Rexona Andrew Needham Founding Partner
  2. 2. contents the innovation debate the rise of “empowered consumers” Contents embracing “empowered consumers” co-creating with “empowered consumers” pioneering new research techniques spreading positive word of mouth a co-creation revolution or another fad
  3. 3. Death of corporate innovation CORPORATE innovation
  4. 4. keep consumers out of it Ford Model T pic “If I had asked people what “If I had asked people what they wanted they wanted would have said a faster horse” they they would have said a faster horse”
  5. 5. Consumers are the problem Sheep/People slide are consumers the problem?
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