the co-creation revolution
Global Director, Consumer
Market Insight, Rexona
the innovation debate
the rise of “empowered consumers”
embracing “empowered consumers”
co-creating with “empowered consumers”
pioneering new research techniques
spreading positive word of mouth
a co-creation revolution or another fad
Death of corporate innovation
keep consumers out of it
Ford Model T pic
“If I had asked people what
“If I had asked people what they wanted
they wanted would have said a faster horse”
they they would
have said a faster horse”
Consumers are the problem
are consumers the problem?
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