the co-creation revolution revoluce spolecne tvorby a spoluprace  Andrew Needham Founding Partner
Contents  contents  the innovation debate the rise of “empowered consumers” embracing “empowered consumers” co-creating wi...
Death of corporate innovation CORPORATE innovation
Ford Model T pic <ul><li>“ If I had asked people what they wanted they would have said a faster horse ”   </li></ul>“ If I...
Consumers are the problem  Sheep/People slide are consumers the problem?
Set up debate do you trust your consumers? do you trust your consumers?
James murdoch “ Ubiquitous connectivity means fundamentally that the individual becomes the agent of everything. Moving, f...
Nick Haley  US Study by eMarketer in April 2008 shows that  content creators are going to grow from 77m to 108m by 2012 co...
walled garden walled gardens
Triangle Slide 90% 9% 1% the masses actively engaged co-creators intimate passive active open some of the principles of co...
Headbox collaborating with empowered consumers 14-25 year olds… 25-45 year olds… women youth
Helix Process meaningful co-creation
Axe co-creation case study  brief approach results collaborate with consumers to create a new limited edition  variant of ...
co-creating online
role of research has to change
spreading word of mouth
Face book Chris Oddy  passionate advocates
non-users irregulars loyalists advocates c o-creators active passive intimate open c onsumption community connected collab...
non-users irregulars loyalists advocates c o-creators active passive intimate open emotional  creative meaningful practica...
sweet spot of influential consumers  who are willing to play a role  in shaping &  influencing your brand Overlay influenc...
Company Co-Creation a co-creation revolution or a co-creation fad?
the co-creation revolution revoluce spolecne tvorby a spoluprace dekuji vsem za pozornost a doufam ze se vam libila Andrew...
Upcoming SlideShare
Loading in...5
×

Andrew Needham London in Prague 2008

942

Published on

Andrew Needham London in Prague 2008

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
942
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Good Morning Everyone My name is Andrew Needham and I’m the Founding Partner of Face and I’m here as a double act with Jaroslav Cir who is the Global Director of Insight for Rexona and we are going to ENTHRALL you about what we’ve learnt from the blood sweat and toil we have endured together on building better products through co-creation.
  • Andrew Needham London in Prague 2008

    1. 1. the co-creation revolution revoluce spolecne tvorby a spoluprace Andrew Needham Founding Partner
    2. 2. Contents contents the innovation debate the rise of “empowered consumers” embracing “empowered consumers” co-creating with “empowered consumers” pioneering new research techniques spreading positive word of mouth the “adfluentials” a co-creation revolution or another fad
    3. 3. Death of corporate innovation CORPORATE innovation
    4. 4. Ford Model T pic <ul><li>“ If I had asked people what they wanted they would have said a faster horse ” </li></ul>“ If I had asked people what they wanted they would have said a faster horse” keep consumers out of it
    5. 5. Consumers are the problem Sheep/People slide are consumers the problem?
    6. 6. Set up debate do you trust your consumers? do you trust your consumers?
    7. 7. James murdoch “ Ubiquitous connectivity means fundamentally that the individual becomes the agent of everything. Moving, frictionless, from one community to another; consuming, freely, from a wide universe of sources; publishing, from each individual to any number and any size of audience – this is the consumer of the age we live in” the empowered consumer
    8. 8. Nick Haley US Study by eMarketer in April 2008 shows that content creators are going to grow from 77m to 108m by 2012 consumers are in control
    9. 9. walled garden walled gardens
    10. 10. Triangle Slide 90% 9% 1% the masses actively engaged co-creators intimate passive active open some of the principles of co-creation
    11. 11. Headbox collaborating with empowered consumers 14-25 year olds… 25-45 year olds… women youth
    12. 12. Helix Process meaningful co-creation
    13. 13. Axe co-creation case study brief approach results collaborate with consumers to create a new limited edition variant of Axe 5 names, can designs, press adverts, digital solutions & activation plans presented to a high standard with high res visuals 16 creative Axe consumers attended a workshop in Spain workshop covers insights to activation ideas consumers develop ideas for 3 weeks after workshop (with mentoring from Face) presentation to senior Unilever stakeholders with high res visuals & communication ideas brief
    14. 14. co-creating online
    15. 15. role of research has to change
    16. 16. spreading word of mouth
    17. 17. Face book Chris Oddy passionate advocates
    18. 18. non-users irregulars loyalists advocates c o-creators active passive intimate open c onsumption community connected collaboration
    19. 19. non-users irregulars loyalists advocates c o-creators active passive intimate open emotional creative meaningful practical Functional task focused
    20. 20. sweet spot of influential consumers who are willing to play a role in shaping & influencing your brand Overlay influence to find the sweet spot brand relationship influencing
    21. 21. Company Co-Creation a co-creation revolution or a co-creation fad?
    22. 22. the co-creation revolution revoluce spolecne tvorby a spoluprace dekuji vsem za pozornost a doufam ze se vam libila Andrew Needham Founding Partner
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×