About Facebook by Blake Chandlee


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Blake\'s presentation at the \"London in Prague\" conference, 15/10/2008

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  • A communication evolution is happening. It is an evolution of the internet from pure information, to giving social context to the information and content we consume. The change in communication standards is rapid and I'd like to share with you how Facebook is at the core of this evolution and we've developed solutions for you to be actively involve, leveraging social context to increase engagement an influence with people.
  • About Facebook by Blake Chandlee

    1. 1. <ul><ul><li>Blake Chandlee </li></ul></ul>
    2. 2. Shift towards the social web From finding information to the hub of people’s live
    3. 3. Social media is active sharing online.
    4. 4. What is Social Media?
    5. 5. Huge global players, huge numbers Source: Comscore Worldwide June 2008 123m per month <ul><ul><li>24bn mins per month </li></ul></ul>115m per month <ul><ul><li>18bn mins per month </li></ul></ul>300m per month <ul><ul><li>28bn mins per month </li></ul></ul>25m per month <ul><ul><li>4bn mins per month </li></ul></ul>
    6. 6. Social Media is exploding worldwide Source: comScore World Metrics
    7. 7. Why Social Media is important in Europe Source: Comscore July 2008 23% of European Population <ul><ul><li>Of total European population (15+) visited a Social Media site in July ‘08 </li></ul></ul>184m Users Monthly <ul><ul><li>People in Europe visited some form of a Social Media site in July ‘08 </li></ul></ul>69% of European Net Users <ul><ul><li>European Internet Population visited a Social Media site in July ‘08 </li></ul></ul>
    8. 8. Source: Comscore June 2008 Social media is Transcending Beyond portals Size of bubble = Total Mins per Month
    9. 9. Facebook’s Mission Give people the power to share and make the world more open and connected
    10. 11. Facebook growth continues <ul><li>More than 100 million active users </li></ul>6a. We will most likely not be at 90M users by 7/23. The superwatch number currently says 89MM as of 4pm, whereas the data warehouse reports 88.3MM as of midnight this morning. Looks like the superwatch number is overreporting; Jason Sobel and Suresh are trying to investigate. Assuming the data warehouse is right and superwatch is overreporting, we’ll probably be at around 89.5MM on Wednesday. If superwatch is right, we’ll probably be at around 90.2MM on Wednesday. I really think you can just round up; I’m quite sure we’ll be at least at 89,500,000 users based on my data. 100M
    11. 12. <ul><li>No longer just a U.S. site </li></ul>In Diverse Markets September 2006 September 2008
    12. 13. Internationalisation - 22 User Initiated Translations Japanese Russian Korean German French Swedish Danish More..... Spanish Italian Norwegian Polish Dutch Catalan Finnish Portugese
    13. 14. Who are these active users? Source: Internal Facebook data, June 2008 Fastest Growing: 25-34 year olds
    14. 15. Facebook Growth & Demographics: Czech Republic Source: Facebook Internal Oct 2008 128k
    15. 16. Czech Republic’s Facebook Audience * 128k monthly active users* * 48% of users log into Facebook daily* * 17% Month on Month Growth (Sept-Oct)* * 173% Growth since January 1 st 2008*
    16. 17. Pulse Data: Czech Republic (By Age) 18-24 Facebook, Inc. confidential – do not distribute Top Books Age 18 – 24 Harry Potter 1984 Bible Lord of the Rings The Godfather Pride and Prejudice Lolita The Little Prince Top Interests Age 18 – 24 Music Travelling Sport Movies Friends Books Reading Hudba Top Movies Age 18 – 24 Pulp Fiction Forrest Gump Love Actually American Beauty Fight Club Pelky Star Wars Trainspotting Top TV Age 18 – 24 Friends Lost Prison Break The Simpsons Futurama Red Dwarf How I Met Your Mother Heroes
    17. 18. Pulse Data: Czech Republic (By Age) 25-34 Facebook, Inc. confidential – do not distribute Top Books Age 25 – 34 Harry Potter 1984 Lord of the Rings Bible Terry Pratchett The Alchemist Milan Kundera The Unbearable Lightness of Being Top Interests Age 25 – 34 Music Travelling Movies Reading Photography Sport Books Art Top Movies Age 25 – 34 Pulp Fiction Forrest Gump Love Actually Fight Club American Beauty Star Wars Lost in Translation Matrix Top TV Age 25 – 34 Friends Lost The Simpsons Red Dwarf Prison Break Futurama Heroes IT Crowd
    18. 19. Pulse Data: Czech Republic (By Age) 35-44 Facebook, Inc. confidential – do not distribute Top Books Age 35 – 44 Bible Stephen King Lord of the Rings Harry Potter Sci Fi 1984 The Hobbit Top Interests Age 35 – 44 Music Reading Travelling Photography Movies Cooking Sport Top Movies Age 35 – 44 Pulp Fiction Blade Runner Lord of the Rings Star Wars Matrix Gladiator Goodfellas Top TV Age 35 – 44 Lost Friends Heroes 24 Prison Break The Office CSI
    19. 20. Generating demand on the social Web Demand Fulfillment Demand Generation
    20. 21. Marketers become part of conversation 1. That the company remain on top of the triangle because he wants the story to be that the foundation of the system is “conversation and influence that happens between people”. 2. Can you build the tool circle out so it’s big and can be easily read, and then fit it back in to the center of the triangle so you can see all the elements. News feed Insights Targeted Ads
    21. 22. Marketers become part of conversation News feed Insights Targeted Ads Tools for communication Pages Applications Events Share And More…
    22. 23. Communication tools for marketers <ul><li>Interact and engage with users in the same way they do with each other </li></ul>On Facebook Pages Events Applications Across the Web Share
    23. 24. Evolution of Facebook Ads: From reach and targeting to real social engagement
    24. 25. Driving Traffic and Driving Engagement Driving Traffic Drive E-Commerce Drive Footfall Drive to Site / Microsite Drive Partner Business Driving Engagement Driving Awareness Building a Community Research and Development Product Launches and Life Cycle Recruitment and Retention
    25. 26. Facebook Ads today <ul><li>Placements in new site design </li></ul>Profile and Other Pages (Standard or Social) Home Page (Standard)
    26. 27. Targeting Your Audience Total UK Audience Targeting by group or page
    27. 28. Introducing Engagement Ads <ul><li>Users engage with ads the same way they do w/ other content </li></ul><ul><li>Common activities from across Facebook brought into ad </li></ul>
    28. 29. Concept 1: Commenting Call to action
    29. 30. Concept 1: Commenting Confidential - Do Not Distribute Call to action
    30. 31. Concept 1: Commenting On click
    31. 32. Concept 1: Commenting <ul><li>Organic News Feed story </li></ul>OR
    32. 33. Concept 2: Become a Fan Call to action
    33. 34. Concept 2: Become a Fan <ul><li>On click </li></ul>
    34. 35. Concept 2: Become a Fan <ul><li>Organic News Feed story </li></ul>
    35. 36. Concept 3: Virtual Gift <ul><li>Call to action </li></ul>
    36. 37. Concept 3: Virtual Gift <ul><li>On click </li></ul>
    37. 38. Concept 3: Virtual Gift <ul><li>Organic News Feed story </li></ul>
    38. 39. Concept 3: Virtual Gift <ul><li>Socials Ads evolve </li></ul>Sponsored
    39. 40. Evolution of Facebook Ads Engagement Ads Social Ads Standard Ads
    40. 41. insights
    41. 42. In-depth Reporting New Engagement Ad reporting gives further insights past just impressions including favourite TV Shows etc. of users who have clicked on the ads
    42. 43. Questions