UX RULES: 10 ESSENTIAL PRINCIPLES

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User Experience Design The 10 essential elements of engaging experiences for interfaces and interactive systems.

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UX RULES: 10 ESSENTIAL PRINCIPLES

  1. 1. UX RULES: 10 KEY PRINCIPLES FOR DESIGNING EFFECTIVE USER EXPERIENCES IN THE DIGITAL CHANNELAdapted from: Effective UI,The Elements of Engaging UX By Jonathan Anderson, John McRee, Robb Wilson, and the Effective UI Team
  2. 2. Industry leaders have raised people’sexpectations around user experience.
  3. 3. Global outsourcing & the automation of business processes has led tocommoditization across all industries.
  4. 4. Consumers are increasing empowered to tune out traditional advertising.
  5. 5. The only way to differentiate is to provide utility via carefully crafted experiences. ( Apple’s not-so-secret weapon)
  6. 6. Teehan + Lax’s UX Fund demonstrates thetangible value of investing in user experience. Source Teehan + Lax: http://www.teehanlax.com/uxfund/
  7. 7. The 10 keys to creatingengaging user experiences: eng us age er me nt
  8. 8. 1. Familiarity
  9. 9. The process of accomplishing a goalshould be obvious to the user, without confusion or explanation.A browser back button is an example of a familiar tool.
  10. 10. Things that aren’t the most elegant solution sometimes work best because of their strong familiarity - like the QWERTY keyboard
  11. 11. 2. Responsiveness and Feedback
  12. 12. Wherever appropriate, micro-tasksshould be validated with feedback.
  13. 13. Failure to provide appropriate feedback pulls focus awayfrom the goal and forces an intense focus on micro-tasks.
  14. 14. 3. Performance
  15. 15. Performance issues indicate a poorly engineered product or technical malfunction.
  16. 16. 4. Intuitiveness and Efficiency
  17. 17. Intuitiveness is the degree to which the process of accomplishing a goal is obvious to the user
  18. 18. What may be the easiest approach to figure out on firstuse is likely not the most efficient long-term approach.
  19. 19. 5. Helpfulness in accomplishing real goals
  20. 20. A solution may solve a business problemwithout considering user needs, which in the end hurts the business.
  21. 21. 6. Delivery of relevant, valuable content
  22. 22. Well timed, relevant content can tangibly increase user satisfaction and drive sales.
  23. 23. The “you might also consider” function on e-commerce sites is a common example
  24. 24. 7. Internal Consistency
  25. 25. The application or interface should handle similar tasks in similar ways.
  26. 26. In Photoshop, functions are different but retain some similar attributes.
  27. 27. Consistent visual design gives the impression of a unified, well-organized, professional product.
  28. 28. 8. External Consistency
  29. 29. The visual appearance of a product should indicate its purpose and audience VS.Law Firm Creative Agency
  30. 30. The visual appearance of a product should indicate its purpose and audience VS.Law Firm Creative Agency
  31. 31. External consistency in visual design alsoapplies to conformity with brand standards.
  32. 32. 9. Appropriateness to Context
  33. 33. VS.Battlefield Restaurant
  34. 34. 10. Trustworthiness
  35. 35. Issues that break engagement also have a tendency to injure the trustworthiness of the product.
  36. 36. Recap
  37. 37. Industry leaders have raised people’sexpectations around user experience.
  38. 38. Outsourcing and the digitization of businessprocesses has led to rapid commoditization.
  39. 39. Consumers are increasing empowered to tune out traditional advertising.
  40. 40. To engage customers, brands must provide utility via carefully crafted experiences. eng us age er me nt
  41. 41. There are 10 keys to creatingengaging user experiences
  42. 42. The 10 keys are adapted from: Effective UI,The Elements of Engaging UX By Jonathan Anderson, John McRee, Robb Wilson, and the Effective UI Teamhttp://www.amazon.com/Effective-UI-Building- Experience-Software/dp/059615478X
  43. 43. Digital Experience. Jeremy Robinson | Creative Directorhttp://www.linkedin.com/profile/view?id=12104231&trk=tab_pro www.jarcreative.com

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