UX RULES: 10 ESSENTIAL PRINCIPLES
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UX RULES: 10 ESSENTIAL PRINCIPLES

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User Experience Design The 10 essential elements of engaging experiences for interfaces and interactive systems.

User Experience Design The 10 essential elements of engaging experiences for interfaces and interactive systems.

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UX RULES: 10 ESSENTIAL PRINCIPLES UX RULES: 10 ESSENTIAL PRINCIPLES Presentation Transcript

  • UX RULES: 10 KEY PRINCIPLES FOR DESIGNING EFFECTIVE USER EXPERIENCES IN THE DIGITAL CHANNELAdapted from: Effective UI,The Elements of Engaging UX By Jonathan Anderson, John McRee, Robb Wilson, and the Effective UI Team
  • Industry leaders have raised people’sexpectations around user experience.
  • Global outsourcing & the automation of business processes has led tocommoditization across all industries.
  • Consumers are increasing empowered to tune out traditional advertising.
  • The only way to differentiate is to provide utility via carefully crafted experiences. ( Apple’s not-so-secret weapon)
  • Teehan + Lax’s UX Fund demonstrates thetangible value of investing in user experience. Source Teehan + Lax: http://www.teehanlax.com/uxfund/
  • The 10 keys to creatingengaging user experiences: eng us age er me nt
  • 1. Familiarity
  • The process of accomplishing a goalshould be obvious to the user, without confusion or explanation.A browser back button is an example of a familiar tool.
  • Things that aren’t the most elegant solution sometimes work best because of their strong familiarity - like the QWERTY keyboard
  • 2. Responsiveness and Feedback
  • Wherever appropriate, micro-tasksshould be validated with feedback.
  • Failure to provide appropriate feedback pulls focus awayfrom the goal and forces an intense focus on micro-tasks.
  • 3. Performance
  • Performance issues indicate a poorly engineered product or technical malfunction.
  • 4. Intuitiveness and Efficiency
  • Intuitiveness is the degree to which the process of accomplishing a goal is obvious to the user
  • What may be the easiest approach to figure out on firstuse is likely not the most efficient long-term approach.
  • 5. Helpfulness in accomplishing real goals
  • A solution may solve a business problemwithout considering user needs, which in the end hurts the business.
  • 6. Delivery of relevant, valuable content
  • Well timed, relevant content can tangibly increase user satisfaction and drive sales.
  • The “you might also consider” function on e-commerce sites is a common example
  • 7. Internal Consistency
  • The application or interface should handle similar tasks in similar ways.
  • In Photoshop, functions are different but retain some similar attributes.
  • Consistent visual design gives the impression of a unified, well-organized, professional product.
  • 8. External Consistency
  • The visual appearance of a product should indicate its purpose and audience VS.Law Firm Creative Agency
  • The visual appearance of a product should indicate its purpose and audience VS.Law Firm Creative Agency
  • External consistency in visual design alsoapplies to conformity with brand standards.
  • 9. Appropriateness to Context
  • VS.Battlefield Restaurant
  • 10. Trustworthiness
  • Issues that break engagement also have a tendency to injure the trustworthiness of the product.
  • Recap
  • Industry leaders have raised people’sexpectations around user experience.
  • Outsourcing and the digitization of businessprocesses has led to rapid commoditization.
  • Consumers are increasing empowered to tune out traditional advertising.
  • To engage customers, brands must provide utility via carefully crafted experiences. eng us age er me nt
  • There are 10 keys to creatingengaging user experiences
  • The 10 keys are adapted from: Effective UI,The Elements of Engaging UX By Jonathan Anderson, John McRee, Robb Wilson, and the Effective UI Teamhttp://www.amazon.com/Effective-UI-Building- Experience-Software/dp/059615478X
  • Digital Experience. Jeremy Robinson | Creative Directorhttp://www.linkedin.com/profile/view?id=12104231&trk=tab_pro www.jarcreative.com