A Digital Agency Manifesto

OLSCO LSC HOOA look at b est-in-classuniversit y websites.

Multiple programs, stakeholders andtechnology options make highereducation sites a major challenge.

Failure to effectively manage yourweb presence may eventually affectenrolment and rankings.

Here are three keys to ensuring your web site achieves best in class:

ONE:Invest in Premium Design

Instantly engage students with compelling visuals.

Simple, elegant design creates a strong first impression. 9

Photos can tell powerful, emotionally affecting stories. 10

Create an instant affinity with prospective students. 11

Create an intuitive navigation system.

Content should be organized around distinct user profiles. 13

Create visual cues to different navigation types. 14

Use tabs and visual callouts to create alternate navigation paths.

Incorporate immersive e-tours.

Re-contextualize the campus experience based on user defined preferences 17

Incorporate video tour guides with interactive elements. 18

Design a tour around typical activities rather than geography. 19

Two:Leverage User Generated Content.

Create greater user engagement with authentic student generated blogs

Micro – blog “update” feeds help students feel connected

Give current students an outlet for self expression. 23

Give prospective students an experience of campus life from a credible source. 24

Showcase user generated photography.

Many students are excellent amateur photographers. 26

Feature the best photos prominently. 27

Create better awareness of alumni or student events.

Integrate user generated video.

Create a branded YouTube channel with section tabs 30

Emphasize knowledge leadership by posting course lectures. 31

Build interest in athletics with a feature channel 32

Three:Get on Board with the Mobile and Social Revolution

A mobile version of your site content is essential to reaching today’s students.

Mobile web traffic has increased by more than 600% since 2008 Credit: Admob

Create a mobile version of your website with a browser sniffer.

Smartphone applications allow you tocreate a focused, personalized experience

Provide easy, on the go access to essential information.

Create an app to support a popular sports team or school activity

Surprise and delight users by integrating content from their facebook profiles.

Facebook connect can draw personal info and content into a web application. 41

User photos, preferences and likes arethen integrated into a school experience. 42

Facebook Connect allows one-click signups to stay in touch with alumni or prospects.

Multiple programs, stakeholders andtechnology options make highereducation sites a major challenge.

Failure to effectively manage yourweb presence may eventually affectenrolment and rankings.

Here are three keys to ensuring your web site achieves best in class: 1. Invest in Premium Design 2. Leverage User Generated Content 3. Get on Board with the Mobile / Social Revolution 6

Who We AreJar Creative is a digital experience agency based in Toronto,Canada. We are designers, strategists and technologists who arepassionate about building great websites, mobile applications andonline products. Our clients include well-known international brandsand small entrepreneurial businesses.www.jarcreative.com

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A Digital Agency Manifesto

by Jar Creative on Mar 30, 2011

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A Digital Agency Manifesto — Presentation Transcript