Social Media Workshop Notes

Harold Jarche jarche.com social media (notes) for small business for educators Friday, 26March, 2010 1

Friday, 26March, 2010 2

“Work is learning, learning work” - that is all Ye know on earth, and all ye need to know Friday, 26March, 2010 3

PT Barnum was right Friday, 26March, 2010 5

Oral - Written Friday, 26March, 2010 (1,000 BCE) 6

Written - Print 1455 Friday, 26March, 2010 7

Print - Electric 1844 Friday, 26March, 2010 8

300 years passes before nobody remembers anybody who remembers the old ways Friday, 26March, 2010 9

@150 years change accelerates and we lament the old ways • Plato decries demise of wisdom • Peak of religious wars in Europe http://individual.utoronto.ca/markfederman/WhyJohnnyandJaneyCantRead.pdf Friday, 26March, 2010 10

~150 years into electric age: “Literacy is under attack!” Web 3.0 Web 2.0 TV Tel Phone www 1844 1994 2144 Friday, 26March, 2010 11

Alvin Tofﬂer The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn Friday, 26March, 2010 12

Retrieval of Socrates Obsolescence of Plato Friday, 26March, 2010 13

Plato vs Socrates • The Academy • Discourse • Teaching • Learning • One to Many • One to One • Knowledge • Practice • Certiﬁcation • Mentoring Friday, 26March, 2010 14

A Network of Networks Friday, 26March, 2010 15

More Connections More Complexity Simple Complicated Complex Friday, 26March, 2010 16

Bands Kingdoms Democracy - - - Local Business Corporations Value Networks - - - Apprenticeship Training Collaboration Friday, 26March, 2010 17

H.L. Mencken “For every complex problem there is an answer that is clear, simple and wrong.” Friday, 26March, 2010 18

Complexity: 21st Century Norm Friday, 26March, 2010 19

Increasingly Complex Work Outsourced Automated Dave Snowden’s Cyneﬁn Framework Friday, 26March, 2010 20

Training & Schooling Friday, 26March, 2010 21

Detail: Trends & Technology Timeline 2010+ Richard Watson Nowandnext.com Friday, 26March, 2010 24

Learning as we go Friday, 26March, 2010 25

Inside Organizations we need to Collaborate & Share our Know-How - this is Social Friday, 26March, 2010 26

? ! Organizations, customers & co-workers need to understand each other - this too is social Friday, 26March, 2010 27

Social Learning getting things done in Networks Friday, 26March, 2010 28

Source: upsidelearning.com Friday, 26March, 2010 29

tacit emergent knowledge practices Complexity explicit best knowledge practices Application Friday, 26March, 2010 30

tacit emergent knowledge practices conversation collaboration Complexity explicit best knowledge practices documentation training Application Friday, 26March, 2010 31

Learning Working Friday, 26March, 2010 32

too much information Friday, 26March, 2010 33

2010 data 1,200 exabytes 2005 150 Exabyte = 1 Billion Gigabytes exabytes Friday, 26March, 2010 34

Artisans - Hierarchies - Networks ~19th C +/- 20th C 21st C Friday, 26March, 2010 35

Enterprise 1.0 F.W.Taylor: Principles of Scientiﬁc Management (1911) Functional Management Standard Methods Enforced Adoption Friday, 26March, 2010 36

S&P Stock Index +80% Intangible Value Friday, 26March, 2010 37

Enterprise 2.0 social software platforms within & between companies & their partners or customers Friday, 26March, 2010 38

Hyperlinks subvert Hierarchies Org 1.0 Internet Unlimited Self- Information publishing Distributed Work Friday, 26March, 2010 39

Changing Workplace Tele-commuting Part-time Freelance Job for Life Friday, 26March, 2010 40

Velocity Life in perpetual - Friday, 26March, 2010 41

Artiﬁcial Boundaries In East Germany, bureaucratic boundaries meant nobody could get anything done, so every organization did everything itself. The East Berlin post ofﬁce had its own auto repair shop! Friday, 26March, 2010 42

The Internet Changed Everything Friday, 26March, 2010 43

Volume http://www.ﬂickr.com/photos/josephrobertson/127758523/ Friday, 26March, 2010 44

Velocity Life in perpetual - Friday, 26March, 2010 45

Virtualization Work Home ? School Friday, 26March, 2010 46

Variability multiple roles little standardized work Friday, 26March, 2010 47

Wirearchy is ... http://wirearchy.com Friday, 26March, 2010 48

a 2-way ﬂow of power & authority ... Friday, 26March, 2010 49

based on knowledge, trust & credibility ... Friday, 26March, 2010 50

with a focus on results ... Friday, 26March, 2010 51

enabled by interconnected people & technology Friday, 26March, 2010 52

In order to survive disruptive change in your industry, you must ﬁrst know how you add value for your customers. Friday, 26March, 2010 53

Where is your Market? Source: Craig Chelius Friday, 26March, 2010 54

University of Maryland - Dec 2009 phone survey of 500 small business owners (1 in 5 use SM) Friday, 26March, 2010 57

Connecting Ideas with Communities Friday, 26March, 2010 59

1. connect right Mavens with potential Innovators, 2. target Early Adopters via Connectors and then 3. ﬁnd Salespeople to inﬂuence the Early Majority e.g. The Shy Connector Friday, 26March, 2010 60

Social Media Workshop Notes

by Harold Jarche on Mar 26, 2010

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Social Media Workshop Notes — Presentation Transcript