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Social Media Workshop Notes
 

Social Media Workshop Notes

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Combined slides on social media for educators and small business from workshop conducted in Miramichi, March 2010.

Combined slides on social media for educators and small business from workshop conducted in Miramichi, March 2010.

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    Social Media Workshop Notes Social Media Workshop Notes Presentation Transcript

    • Harold Jarche jarche.com social media (notes) for small business for educators Friday, 26March, 2010 1
    • Friday, 26March, 2010 2
    • “Work is learning, learning work” - that is all Ye know on earth, and all ye need to know Friday, 26March, 2010 3
    • Friday, 26March, 2010 4
    • PT Barnum was right Friday, 26March, 2010 5
    • Oral - Written Friday, 26March, 2010 (1,000 BCE) 6
    • Written - Print 1455 Friday, 26March, 2010 7
    • Print - Electric 1844 Friday, 26March, 2010 8
    • 300 years passes before nobody remembers anybody who remembers the old ways Friday, 26March, 2010 9
    • @150 years change accelerates and we lament the old ways • Plato decries demise of wisdom • Peak of religious wars in Europe http://individual.utoronto.ca/markfederman/WhyJohnnyandJaneyCantRead.pdf Friday, 26March, 2010 10
    • ~150 years into electric age: “Literacy is under attack!” Web 3.0 Web 2.0 TV Tel Phone www 1844 1994 2144 Friday, 26March, 2010 11
    • Alvin Toffler The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn Friday, 26March, 2010 12
    • Retrieval of Socrates Obsolescence of Plato Friday, 26March, 2010 13
    • Plato vs Socrates • The Academy • Discourse • Teaching • Learning • One to Many • One to One • Knowledge • Practice • Certification • Mentoring Friday, 26March, 2010 14
    • A Network of Networks Friday, 26March, 2010 15
    • More Connections More Complexity Simple Complicated Complex Friday, 26March, 2010 16
    • Bands Kingdoms Democracy - - - Local Business Corporations Value Networks - - - Apprenticeship Training Collaboration Friday, 26March, 2010 17
    • H.L. Mencken “For every complex problem there is an answer that is clear, simple and wrong.” Friday, 26March, 2010 18
    • Complexity: 21st Century Norm Friday, 26March, 2010 19
    • Increasingly Complex Work Outsourced Automated Dave Snowden’s Cynefin Framework Friday, 26March, 2010 20
    • Training & Schooling Friday, 26March, 2010 21
    • Friday, 26March, 2010 22
    • Friday, 26March, 2010 23
    • Detail: Trends & Technology Timeline 2010+ Richard Watson Nowandnext.com Friday, 26March, 2010 24
    • Learning as we go Friday, 26March, 2010 25
    • Inside Organizations we need to Collaborate & Share our Know-How - this is Social Friday, 26March, 2010 26
    • ? ! Organizations, customers & co-workers need to understand each other - this too is social Friday, 26March, 2010 27
    • Social Learning getting things done in Networks Friday, 26March, 2010 28
    • Source: upsidelearning.com Friday, 26March, 2010 29
    • tacit emergent knowledge practices Complexity explicit best knowledge practices Application Friday, 26March, 2010 30
    • tacit emergent knowledge practices conversation collaboration Complexity explicit best knowledge practices documentation training Application Friday, 26March, 2010 31
    • Learning Working Friday, 26March, 2010 32
    • too much information Friday, 26March, 2010 33
    • 2010 data 1,200 exabytes 2005 150 Exabyte = 1 Billion Gigabytes exabytes Friday, 26March, 2010 34
    • Artisans - Hierarchies - Networks ~19th C +/- 20th C 21st C Friday, 26March, 2010 35
    • Enterprise 1.0 F.W.Taylor: Principles of Scientific Management (1911) Functional Management Standard Methods Enforced Adoption Friday, 26March, 2010 36
    • S&P Stock Index +80% Intangible Value Friday, 26March, 2010 37
    • Enterprise 2.0 social software platforms within & between companies & their partners or customers Friday, 26March, 2010 38
    • Hyperlinks subvert Hierarchies Org 1.0 Internet Unlimited Self- Information publishing Distributed Work Friday, 26March, 2010 39
    • Changing Workplace Tele-commuting Part-time Freelance Job for Life Friday, 26March, 2010 40
    • Velocity Life in perpetual - Friday, 26March, 2010 41
    • Artificial Boundaries In East Germany, bureaucratic boundaries meant nobody could get anything done, so every organization did everything itself. The East Berlin post office had its own auto repair shop! Friday, 26March, 2010 42
    • The Internet Changed Everything Friday, 26March, 2010 43
    • Volume http://www.flickr.com/photos/josephrobertson/127758523/ Friday, 26March, 2010 44
    • Velocity Life in perpetual - Friday, 26March, 2010 45
    • Virtualization Work Home ? School Friday, 26March, 2010 46
    • Variability multiple roles little standardized work Friday, 26March, 2010 47
    • Wirearchy is ... http://wirearchy.com Friday, 26March, 2010 48
    • a 2-way flow of power & authority ... Friday, 26March, 2010 49
    • based on knowledge, trust & credibility ... Friday, 26March, 2010 50
    • with a focus on results ... Friday, 26March, 2010 51
    • enabled by interconnected people & technology Friday, 26March, 2010 52
    • In order to survive disruptive change in your industry, you must first know how you add value for your customers. Friday, 26March, 2010 53
    • Where is your Market? Source: Craig Chelius Friday, 26March, 2010 54
    • Friday, 26March, 2010 55
    • Friday, 26March, 2010 56
    • University of Maryland - Dec 2009 phone survey of 500 small business owners (1 in 5 use SM) Friday, 26March, 2010 57
    • Friday, 26March, 2010 58
    • Connecting Ideas with Communities Friday, 26March, 2010 59
    • 1. connect right Mavens with potential Innovators, 2. target Early Adopters via Connectors and then 3. find Salespeople to influence the Early Majority e.g. The Shy Connector Friday, 26March, 2010 60
    • Friday, 26March, 2010 61