Social Media (Chief Privacy Officers)

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Presentation to Council of CPO's - Montreal, April 2011

Presentation to Council of CPO's - Montreal, April 2011

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  • ... think and talk of things that I feel that are important - even though I did not think of them before seeing your presentation.
    Keep on moving that direction, Harold. I shall follow you on my bike if I can - or else I shall be looking for a busride to help me getting closer.
    Or even better ask for a joint bike ride as we did in Unworkshop 2006 (hence - 5 years ago!)
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  • 1. InternetTimeAlliance.com Council of Chief Privacy Officers social media in the enterprise Harold Jarche jarche.comMonday, 25April, 2011 1
  • 2. Lesson #1Monday, 25April, 2011 2
  • 3. Venn Diagram Social Media Job Aid Internet Privacy inspired by Dave MakesMonday, 25April, 2011 3
  • 4. A Networked WorldMonday, 25April, 2011 4
  • 5. Work has Changed Artisans - Hierarchies - Networks ~19th C +/- 20th C 21st CMonday, 25April, 2011 5
  • 6. Hyperlinks subvert Hierarchies* Internet Unlimited Self- Information publishing Ridiculously Easy Group-forming * cluetrain.comMonday, 25April, 2011 6
  • 7. mass } decentralized social Photo: ma3t egyptMonday, 25April, 2011 7
  • 8. Blind Monks HR Examining the Social Elephant OD Media Legal IT KM Marketing Sales TrainingMonday, 25April, 2011 8
  • 9. Why Does This Matter?Monday, 25April, 2011 9
  • 10. 50% Wasted Time Knowledge Workers 2011 WebTutorials Report Time 14% Managing Unwanted Communications Finding Information 36% Contacting People Scheduling MeetingsMonday, 25April, 2011 10
  • 11. Robert Kelley, CMU asked knowledge workers: “What percentage of the knowledge you need to do your job is stored in your own mind?” 1986 75% 1997 2006 18% 9% 2011?Monday, 25April, 2011 11
  • 12. ? ! ? ? ! ? ! Social Media in Business Increasing Speed of Access to Knowledge (McKinsey 2011)Monday, 25April, 2011 12
  • 13. What kind of knowledge?Monday, 25April, 2011 13
  • 14. Tacit KnowledgeMonday, 25April, 2011 14
  • 15. we share tacit knowledge through conversationMonday, 25April, 2011 15
  • 16. mimiandeunice.com It’s called Working Sma"erMonday, 25April, 2011 16
  • 17. Source: Charles Jennings - duntroon.comMonday, 25April, 2011 17
  • 18. Age of information self-service Fewer Assistants Just Google it! (and let them track you) The Librarian by Giuseppe ArcimboldoMonday, 25April, 2011 18
  • 19. US Workforce in 2011 growing Opportunities: Source: SocialcastMonday, 25April, 2011 19
  • 20. Social Collaborative Learning Work Communicating & Connecting LeadershipMonday, 25April, 2011 20
  • 21. Challenges for Leaders nomadic + collaborative managing collective knowledge diverse community versus disciplined unity m2ie.frMonday, 25April, 2011 21
  • 22. Leadership in Complexity Boundaries & Attractors Image: Roger McLachlanMonday, 25April, 2011 22
  • 23. Monday, 25April, 2011 23
  • 24. Will what you’re about to share online offend, surprise, or shock your: Spouse / Mother / Children Employer / Clients / Business Partners (current or future) Coworkers in a way which critically jeopardizes your relationship? Yes / No Mike Brown - brainzooming.comMonday, 25April, 2011 24
  • 25. Norway Writers on SpareBank blog are personally responsible for posts. Do not quote or refer to customers, partners or suppliers without permission. Be the first to admit mistakes & do not remove previous posts without saying so. Contribute to building credibility. http://www.slideshare.net/SpareBank1/regler-for-blogging-i-sparebank-1-gruppenMonday, 25April, 2011 25
  • 26. some boundaries go too farMonday, 25April, 2011 26
  • 27. 6 February 2011 http://www.heraldsun.com.au/opinion/cbas-snitch-policy-an-alarming-attempt-to-control-speech/story-fn56b2fi-1226000793944Monday, 25April, 2011 27
  • 28. ReutersMonday, 25April, 2011 28
  • 29. Think before you post Be transparent Use separate accounts Don’t scoop the wire http://handbook.reuters.com/index.php/Reporting_from_the_internetMonday, 25April, 2011 29
  • 30. a dissenting opinionMonday, 25April, 2011 30
  • 31. "All of these flaws boil down to one thing: A desire to control something that fundamentally can’t be controlled, and a fear of what happens when that control is lost." http://gigaom.com/2010/03/12/reuters-and-why-social-media-policies-dont-work/Monday, 25April, 2011 31
  • 32. “Some things are bad to say on Twitter, and some things are not — and some stuff you can’t always tell immediately.” “If your employees need to be told that kind of thing, they are probably too stupid to be on your payroll and should be sent to work for your competitors instead.” http://gigaom.com/2010/03/12/reuters-and-why-social-media-policies-dont-work/Monday, 25April, 2011 32
  • 33. a personal insightMonday, 25April, 2011 33
  • 34. I was always impressed with the approach Reuters took - Charles Jennings [1] Clear communications policy [2] Posted on Logon [3] Expect people to behave [4] Act on abuseMonday, 25April, 2011 34
  • 35. boundaries must be flexible & negotiableMonday, 25April, 2011 35
  • 36. Summary There is no real privacy online Social media are powerful business tools Understand your business Understand social media Set negotiable boundaries Reinforce positive behaviour Be flexible Life in Perpetual BetaMonday, 25April, 2011 36
  • 37. More Links http://www.diigo.com/user/jarche/SM_policyMonday, 25April, 2011 37
  • 38. InternetTimeAlliance.com Council of Chief Privacy Officers social media in the enterprise Harold Jarche jarche.comMonday, 25April, 2011 38