Social enterprise tools and competencies

internettimealliance.com tools & competencies for the social enterprise Harold Jarche jarche.comSunday, 30December, 2012

In a creative economy it is only through the self-selection of the best tools that more productive work can be assured jarche.comSunday, 30December, 2012

Enterprise Social Networks (not consumer social media, though related) http://www.altimetergroup.com/2012/02/making-the-business-case-for-enterprise-social-networks.htmlSunday, 30December, 2012

How Enterprise Social Networks create business value & empower people Enable Action Business Encourage Value Sharing Capture Knowledge Time Based on: Altimeter Group 2012 jarche.comSunday, 30December, 2012

The learning challenge for the company comes from the dynamic relationship between the two forms of knowledge. Tacit knowledge is where the action is, and in most cases, it’s the people with the tacit knowledge that deliver the results. But the only way tacit knowledge can be broadly shared is by translating it into explicit knowledge — a very difﬁcult task that very few companies have mastered. - Dave Gray, The Connected Company, O’Reilly 2012Sunday, 30December, 2012

jarche.com an initial requirement is to help make tacit knowledge more explicit* Capture Knowledge through: Content Creation { enabled by notes enterprise reports video social network presentations tools correspondence curated collections * we can only “capture” a small part of our knowledge, so enterprises must continue to support conversations & ongoing narration of workSunday, 30December, 2012

Oscar Berg: The Digital Workplace concretized http://www.thecontenteconomy.com/2012/09/the-digital-workplace-concretized.htmlSunday, 30December, 2012

jarche.com multiple facets of getting work done in a social, service-oriented enterprise Capture Knowledge through: Content Creation Communicating Encourage Sharing by: Sharing Networking Finding People Enable Action by: Task Coordination Meetings Facets Based on Oscar Berg’s Digital WorkplaceSunday, 30December, 2012

A Look at Consumer Social Media Source: Social media? Get serious! Understanding the functional building blocks of social media (2011) Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. SilvestreSunday, 30December, 2012

Honeycomb Views of Web Social Media Source: Social media? Get serious! Understanding the functional building blocks of social media (2011) Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. SilvestreSunday, 30December, 2012

a honeycomb lens for enterprise social media Communicating Task Sharing Coordination Content Creation Networking Meetings Finding People jarche.comSunday, 30December, 2012

the right mix of enterpise social tools should address all these facets Task Communicating Coordination Content Finding Sharing Creation People Networking Meetings jarche.comSunday, 30December, 2012

enterprise social network tools can promote cooperation & collaboration Task Communicating Coordination Content Finding Sharing Creation People Networking Meetings mostly cooperative mostly collaborative actions actions jarche.comSunday, 30December, 2012

Collaboration: working together for a common objective. Cooperation: openly sharing, without any quid pro quo. jarche.comSunday, 30December, 2012

Task Communicating Coordination Content Finding Sharing Creation People Networking Meetings cooperative collaborative TOOL FACETS RELATE TO DIGITAL COMPETENCIES: Sharing openly with colleagues Communicating effectively in social networks & work teams Networking to improve business performance Creating content to use and share throughout the organization Coordinating tasks with minimal time & effort Conducting & participating in meetings to maximize impact & minimize wasted effort Quickly ﬁnding people best suited to solve a given problem jarche.comSunday, 30December, 2012

an integrated visioncooperation & collaboration ﬂowing both ways enabled by enterprise social network toolsSunday, 30December, 2012

Content Creation connects collaborative & cooperative behaviors individuals contribute through personal knowledge management (PKM)* enterprise social network tools help turn personal knowledge into organizational knowledge * http://www.jarche.com/pkmSunday, 30December, 2012

PKM: Seek - Sense - Share ﬁltering from our networks; creating knowledge individually and with our teams & then discerning with whom and when to share Seek social network ﬁltering CoP team Sense creating team CoP social discerning network Share jarche.comSunday, 30December, 2012

not all tools are strong with all facets, not all facets are necessary in any given tool Task Communicating Coordination Content Finding Sharing Creation People Networking Meetings jarche.comSunday, 30December, 2012

examples ...Sunday, 30December, 2012

Sharepoint collaborative Task Communicating Coordination Content Finding Sharing Creation People Networking Meetings Dark Blue: Primary Capability Light Blue: Secondary Capability jarche.comSunday, 30December, 2012

Webex co-op & collab Task Communicating Coordination Content Finding Sharing Creation People Networking Meetings Dark Blue: Primary Capability Light Blue: Secondary Capability jarche.comSunday, 30December, 2012

MS Lync co-op & collab Task Communicating Coordination Content Finding Sharing Creation People Networking Meetings Dark Blue: Primary Capability Light Blue: Secondary Capability jarche.comSunday, 30December, 2012

MS Outlook collaborative Task Communicating Coordination Content Finding Sharing Creation People Networking Meetings Dark Blue: Primary Capability Light Blue: Secondary Capability jarche.comSunday, 30December, 2012

MS Ofﬁce cooperative & personal Task Communicating Coordination Content Finding Sharing Creation People Networking Meetings Dark Blue: Primary Capability Light Blue: Secondary Capability jarche.comSunday, 30December, 2012

NewsGator cooperative Task Communicating Coordination Content Finding Sharing Creation People Networking Meetings Dark Blue: Primary Capability Light Blue: Secondary Capability jarche.comSunday, 30December, 2012

examine facets to ask better questions about tools: e.g. “What does NewsGator add?” asynchronous cooperation Task Communicating Coordination Content Finding Sharing Creation People Networking Meetings Dark Blue: Primary Capability * Webex supports synchronous cooperation Light Blue: Secondary Capability Sharing + Communicating jarche.comSunday, 30December, 2012

Consider What Ties Each Platform Enhances Design Point Images: Mike Gotta, Cisco Systems http://ethnographymatters.ﬁles.wordpress.com/ 2012/09/designpoint_socialgraph.jpgSunday, 30December, 2012

Project-based: Sharepoint Outlook MS Ofﬁce Webex Reporting-based: Outlook Design Point Images: Sharepoint Mike Gotta, Cisco Systems http://ethnographymatters.ﬁles.wordpress.com/ 2012/09/designpoint_socialgraph.jpg Interest-based: Role-based: Social Networks: NewsGator Lync NewsgatorSunday, 30December, 2012

Connect Ask Questions: Lync (intimate) Newsgator (wide) Sharepoint (formal) Outlook (focused) Follow Topic: Newsgator (wide) Sharepoint (deep) Outlook (archived) Share Exceptions: Lync (fast) Design Point Images: NewsGator (wide) Mike Gotta, Cisco Systems Sharepoint (long term) http://ethnographymatters.ﬁles.wordpress.com/ 2012/09/designpoint_socialgraph.jpg Webex (tacit) MS Ofﬁce (detailed)Sunday, 30December, 2012

Ties Connections Optimal Tool Supported Enabled Facet MS Ofﬁce Project Exceptions Knowedge Capture Project Topics MS Outlook Task Coordination Reporting Questions Exceptions MS Lync Role Communicating Questions Exceptions Project MS Sharepoint Topics Finding People Reporting Questions Exceptions Interest Networking Newsgator Topics Social Networks & Sharing Questions Webex Project Exceptions Meetings jarche.comSunday, 30December, 2012

some advice on using social network tools for collaboration & cooperation in the enterprise ...Sunday, 30December, 2012

jarche.com No technology platform will meet all your collaboration & cooperation needsSunday, 30December, 2012

Create a balance between individual and enterprise knowledge-sharing tools jarche.comSunday, 30December, 2012

jarche.com Try them out and see how they work ...Sunday, 30December, 2012

jarche.com Life in perpetual Beta “You have to have an idea of what you are going to do, but it should be a vague idea.” - Pablo PicassoSunday, 30December, 2012

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Social enterprise tools and competencies

by Harold Jarche on Dec 30, 2012

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