Enterprise 2.0
the use of emergent social
software platforms within
companies, or between
companies and their partners
or customers
Thursday, 21January, 2010 26
Why?
Because
the Internet Changed Everything
• Volume
• Velocity
• Virtualization
• Variability
Thursday, 21January, 2010 27
Volume
We cannot master all
the knowledge
needed for our work
http://www.flickr.com/photos/josephrobertson/127758523/
Thursday, 21January, 2010 28
Velocity
Get used to
Life in Perpetual Beta
Thursday, 21January, 2010 29
Virtualization
blurring lines between
working, learning & living
Work Home
?
School
Thursday, 21January, 2010 30
Variability
multiple roles
little standardized work
Thursday, 21January, 2010 31
Thursday, 21January, 2010 32
Enterprise 2.0
• Who you know: communities of practice
• Need to share: tacit knowledge
• Results Oriented Work Environment
• Team-centric
• Democratic
• Wirearchical
Thursday, 21January, 2010 33
<wirearchy> The Social Business</wirearchy>
• ubiquitous use of social tools & networks
• greater personal autonomy
• self-organization of groups & projects
• very porous boundaries with the world
• greater non-financial motivation
• sr management as movie producers/investors
• Source: Stowe Boyd
Thursday, 21January, 2010 35
Where is your Market?
Source: Craig Chelius
Thursday, 21January, 2010 36
Connecting Ideas
with Communities
Thursday, 21January, 2010 37
1.
connect right Mavens with potential Innovators,
2.
target Early Adopters via Connectors and then
3.
find Salespeople to influence the Early Majority
http://www.jarche.com/2009/06/connecting-ideas-with-communities/
Thursday, 21January, 2010 38
TO FAVORITES
PD: I invite you to see my presentation, please add me to favorites.
click at this presentation:
http://www.slideshare.net/Jorgeluismateu/gran-idea-de-negocio. thanks for all. 3 years ago