Case for social tech

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  • 1. Social Technologies and Knowledge Sharing What’s in it for us? Harold Jarche jarche.comWednesday, 12September, 2012
  • 2. When We Remove Artificial Boundaries We Enable Innovation jarche.comWednesday, 12September, 2012
  • 3. Innovation is not so much about having ideas as it is about making connections jarche.comWednesday, 12September, 2012
  • 4. Connections “We learned that individual expertise did not distinguish people as high performers. What distinguished high performers were larger and more diversified personal networks.” ~ Rob Cross, et al, The Hidden Power of Social Networks, HBS, 2004Wednesday, 12September, 2012
  • 5. Robert Kelley, CMU asked knowledge workers: “What percentage of the knowledge you need to do your job is stored in your own mind?” 1986 75% 1997 2006 9% 2012?Wednesday, 12September, 2012
  • 6. “We estimate that social technologies can raise the productivity of interaction workers in large organizations by 20 to 25 percent if they become fully networked enterprises.” McKinsey Global Institute, July 2012Wednesday, 12September, 2012
  • 7. social technologies are already pervasiveWednesday, 12September, 2012
  • 8. Internal Social Media Value Proposition creating-a-return-on-investment-roi-calculation-for-enterprise-2-0-and-internal-social-media.htmlWednesday, 12September, 2012
  • 9. Tangible Value • Time saved searching for info • Access to better info • Fewer emails • Fewer meetings • Less travel • Reduced time to market Source: Ross DawsonWednesday, 12September, 2012
  • 10. Intangible Value • Greater collaboration • Swifter product creation • Better working environment Source: Ross DawsonWednesday, 12September, 2012
  • 11. Prerequisites for Collaboration with social technologies Pfizer 2012 Freedom (no rigid protocols) Emergence (one-size-fits-nobody) Clarity of Purpose (right tool for each use) Ease of Use (bottom line: enable conversations) eTitle.Case_study_Pfizer/qx/display.htmWednesday, 12September, 2012
  • 12. ROI “I have yet to see any enterprise that has gone back to look at the ROI to see if it materializes.   It is better to focus on operating metrics.  If your issue is lead time to get a bus on the road … you can track that on a daily basis.  Then refine the approach.” ~ John Hagel, co-author The Power of Pull, 12September, 2012
  • 13. The Case for Social Technologies in a Nutshell Whenever new knowledge is gained, there is little time to capture or share it. Does this describe your organization? jarche.comWednesday, 12September, 2012