Deep Context Jorge Arango [email_address]

IA environment CONTEXT CONTENT USERS IA Audiences, needs, experience, workflow, tasks Document types, attributes, structure, metadata, owners Organization models and objectives, culture, resources

The Internet in Panama

Maythe y Dangello

Relación 1-1 usuario-PC

Caja de Seguro Social

css.org.pa

Project challenges (assumed) Identify audiences Identify and obtain content Design navigation structures Develop content maintenance processes

Identify audiences

Identify and obtain content

Design navigation structures

Develop content maintenance processes

The work

Project challenges (real) Define a strategy Convince the clients that they are not the audience ∆ between existing and required content Resources 5. “Web designer”

Define a strategy

Convince the clients that they are not the audience

∆ between existing and required content

Resources

5. “Web designer”

Beginning of the end

Protests Photo: suntracs.org

What if… … there was a clear strategy for the website? … objectives were explicitly stated and agreed on? … we had a realistic (phased) plan? … all parties were “on the same boat”? … we had a realistic budget? … we could communicate more effectively?

… there was a clear strategy for the website?

… objectives were explicitly stated and agreed on?

… we had a realistic (phased) plan?

… all parties were “on the same boat”?

… we had a realistic budget?

… we could communicate more effectively?

Design artifacts = Didactic tools Insight #1

Insight #1

Sitemap 1

Sitemap 2

Sitemap 3

Cultural differences Insight #2

Edward Hall’s model of culture HIGH CONTEXT LOW CONTEXT Implicit communication Explicit communication Knowledge is internalized and situational Knowledge is externalized and transferable Focus on relationships Focus on the rules Authority dominates The system dominates

Client = high context

IA = low context Sitemaps, wireframes Taxonomies Controlled vocabularies Pattern libraries Workflow etc…

Sitemaps, wireframes

Taxonomies

Controlled vocabularies

Pattern libraries

Workflow

etc…

Reduce context dependency! The IA challenge:

The IA challenge:

Gracias • Obrigado • Thanks Jorge Arango [email_address]

Jorge Arango [email_address]