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Deep Context
 

Deep Context

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  • Thanks Project 1 - Typical 2 - Lessons

Deep Context Deep Context Presentation Transcript

  • Deep Context Jorge Arango [email_address]
  • IA environment CONTEXT CONTENT USERS IA Audiences, needs, experience, workflow, tasks Document types, attributes, structure, metadata, owners Organization models and objectives, culture, resources
  • The Internet in Panama
  • Maythe y Dangello
  • Relación 1-1 usuario-PC
  • Caja de Seguro Social
  • css.org.pa
  • Project challenges (assumed)
    • Identify audiences
    • Identify and obtain content
    • Design navigation structures
    • Develop content maintenance processes
  • The work
  • Project challenges (real)
    • Define a strategy
    • Convince the clients that they are not the audience
    • ∆ between existing and required content
    • Resources
    • 5. “Web designer”
  • Beginning of the end
  • Protests Photo: suntracs.org
  • What if…
    • … there was a clear strategy for the website?
    • … objectives were explicitly stated and agreed on?
    • … we had a realistic (phased) plan?
    • … all parties were “on the same boat”?
    • … we had a realistic budget?
    • … we could communicate more effectively?
  • Design artifacts = Didactic tools
    • Insight #1
  • Sitemap 1
  • Sitemap 2
  • Sitemap 3
  • Cultural differences Insight #2
  • Edward Hall’s model of culture HIGH CONTEXT LOW CONTEXT Implicit communication Explicit communication Knowledge is internalized and situational Knowledge is externalized and transferable Focus on relationships Focus on the rules Authority dominates The system dominates
  • Client = high context
  • IA = low context
    • Sitemaps, wireframes
    • Taxonomies
    • Controlled vocabularies
    • Pattern libraries
    • Workflow
    • etc…
  • Reduce context dependency!
    • The IA challenge:
  •  
  • Gracias • Obrigado • Thanks
    • Jorge Arango [email_address]