Verizon service delivery ecosystem 2010 bbwf
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Verizon's SDP Experience - Mark Hahn, Principal Member of Technical Staff, Verizon, USA...
Verizon's SDP Experience - Mark Hahn, Principal Member of Technical Staff, Verizon, USA
Verizon is the leading converged operator with one of the largest IPTV deployments in the world of 3M subscribers in Q1 2010, and a mobile customer based of 93M customers. Their Service Delivery Ecosystem (SDE) is fundamental to Verizon's vision of services available across all its networks. Verizon's service vision results in customers considering their services as independent of a particular device and network: whether it be mobile, broadband or legacy networks. Services will be able to access common and shared infrastructure such as an identity management framework; finally removing multiple logons and conflicting security settings which plague most multiplatform services today.
Mark gave an excellent presentation, which I show below that clearly explains the approach they've taken to exposing APIs and listening to developers in building their solution. With significant details on the role of interceptors in their framework to ensure customer trust, which is becoming more critical given Google's continued missteps in this area raise customer awareness. The driver behind the project was the need to remain customers, to remain relevant to customers as their trusted service provider - not incremental ARPU. The learning, which is common to any IT project, its not the technology (that's easy) its the people and processes that are the most challenging; and that's where such projects must focus.
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