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Verizon service delivery ecosystem 2010 bbwf

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Verizon's SDP Experience - Mark Hahn, Principal Member of Technical Staff, Verizon, USA …

Verizon's SDP Experience - Mark Hahn, Principal Member of Technical Staff, Verizon, USA
Verizon is the leading converged operator with one of the largest IPTV deployments in the world of 3M subscribers in Q1 2010, and a mobile customer based of 93M customers. Their Service Delivery Ecosystem (SDE) is fundamental to Verizon's vision of services available across all its networks. Verizon's service vision results in customers considering their services as independent of a particular device and network: whether it be mobile, broadband or legacy networks. Services will be able to access common and shared infrastructure such as an identity management framework; finally removing multiple logons and conflicting security settings which plague most multiplatform services today.

Mark gave an excellent presentation, which I show below that clearly explains the approach they've taken to exposing APIs and listening to developers in building their solution. With significant details on the role of interceptors in their framework to ensure customer trust, which is becoming more critical given Google's continued missteps in this area raise customer awareness. The driver behind the project was the need to remain customers, to remain relevant to customers as their trusted service provider - not incremental ARPU. The learning, which is common to any IT project, its not the technology (that's easy) its the people and processes that are the most challenging; and that's where such projects must focus.

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  • 1. 1© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY Verizon’s Service Delivery Ecosystem Vision, Plan, Progress and Lessons Learned Mark Hahn Principal Member of Technical Staff, Verizon Network & Technology October 2010 Broadband World Forum October 2010
  • 2. 2© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY This presentation provides an overview of Verizon’s service delivery ecosystem strategy and current deployment from the perspective of a guy who is one of the principal architects. Since Verizon’s businesses are continually evolving, this strategy may change as he learns new stuff. Safe Harbor
  • 3. 3© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
  • 4. 4© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY CHOICES COMPETITION Challenge vectors in the services ecosystem Enable innovative services
  • 5. 5© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY Verizon has lots to offer the services ecosystem POWERFUL DEVICES EXTENSIVE NETWORKS (FIOS, 3G, 4G) RICH SUITE OF CAPABILITIES
  • 6. 6© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY Service Delivery Ecosystem provides the bridge WEB INNOVATION NETWORK ENABLERS TERMINAL STATUS SMS/MMS LOCATION PRESENCE ACCT MGMT PERSONAL CLOUD MOBILE COUPONS DEVICE CAPABILITIES/CONFIG VOD QOS MOBILE AD’S CALL HANDLING MULTIMEDIA CONF 3RD PARTY CALL CONTROL NETWORK ADDRESS BOOK TV MESSAGE POP GEO-CODING MESSAGE BROADCAST SPEECH RECOGNITION CALENDAR PAYMENT STREAMING AUDIO CALL CALL NOTIFICATION MULTIMEDIA MULTICAST EPG
  • 7. 7© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
  • 8. 8© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY For VzSDE to be successful, we need ... Single Face to Developers/Partners Breadth of Capabilities Flexible/Innovativ e Business Models Ease of Development Engage Developers Make “Rapid” Happen Protect Customer Interests
  • 9. 9© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
  • 10. 10© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY Ecosystem Architecture … AND PROVIDES API’S TO DEVELOPMENT COMMUNITY GATEWAY CONNECTS TO UNDERLYING NETWORK ENABLERS … DCC SpeechCoupons Payment QoS Calling Multimedia Conferencing Presence IMS Services Gateway Service Execution VZSDE Loc Msg SMS/MMS Platform Location Platform VZ Platforms SDK SDK SDK API Directory Service Creation Web Portal API 3rd Party AS Back Office Policies & Rules Permission Database Permission Enabler Privacy CDR Generation Service Mgmt Service Management Abstraction App Hosting PLUS … • POLICY ENFORCEMENT • USAGE ACCOUNTING • VALUE-ADD CUSTOMIZATION
  • 11. 11© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY Initial Enablers Deployed … More to follow • Deployed • SMS (send/receive) • MMS (send/receive) • Terminal Location (coarse/fine, geofencing) • Privacy Data Management • Scheduled • Device Capabilities and Configuration • Terminal Status • Lab Evaluations • Presence • Third Party Call, Call Handling • Application-driven Quality of Service (QoS) • Identity Management • Content Management/Storage/Purchase APIs
  • 12. 12© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY Consent & Permission Infrastructure • Users manage access to their artifacts • Dynamically per request • Statically via a Portal • Indirectly via 3rd Party • API requests abide by user privacy settings • Allow, Deny, Ask • Granularity at ‘application level’ • Attribute level under consideration
  • 13. 13© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY Integrationware … • CDR Gateway • Simplified and streamlined Data Mediation and Billing Integration • Service Management Proxy • APIs to support automated onboarding and provisioning • Abstracts VzSDE infrastructure from portals and legacy system
  • 14. 14© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY Developer and Consumer Portals http://developer.verizon.com/ http://www.myverizon.com/ 14 Day certification commitment with zero touch Live Certification System
  • 15. 15© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY Developer Events
  • 16. 16© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
  • 17. 17© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY From creating VzSDE … • The biggest challenges were not technical – they were transforming people and processes • Making “rapid happen” provides a competitive edge • Establish a repeatable “Enabler Factory” process • Small, agile team was key to rapid project roll out and success in an entirely new market area
  • 18. 18© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY From working with developers … • Insure developers are able to fully manage the relationship with their customers • Timely and accurate developer support, demonstration applications, tooling, … essential to build community • One-stop, streamlined, predictable processes for registration, business relations, onboarding. • Provide application visibility - usage statistics, subscription data, transactions, revenue, … a “developer dashboard” • Developer “pain points” create opportunities for Network Capabilities to expose
  • 19. 19© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY VzSDE … Bringing it All Together
  • 20. 20© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY© COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. THANKS FOR LISTENING Verizon’s Service Delivery Ecosystem