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Verizon service delivery ecosystem 2010 bbwf

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Verizon's SDP Experience - Mark Hahn, Principal Member of Technical Staff, Verizon, USA...

Verizon's SDP Experience - Mark Hahn, Principal Member of Technical Staff, Verizon, USA
Verizon is the leading converged operator with one of the largest IPTV deployments in the world of 3M subscribers in Q1 2010, and a mobile customer based of 93M customers. Their Service Delivery Ecosystem (SDE) is fundamental to Verizon's vision of services available across all its networks. Verizon's service vision results in customers considering their services as independent of a particular device and network: whether it be mobile, broadband or legacy networks. Services will be able to access common and shared infrastructure such as an identity management framework; finally removing multiple logons and conflicting security settings which plague most multiplatform services today.

Mark gave an excellent presentation, which I show below that clearly explains the approach they've taken to exposing APIs and listening to developers in building their solution. With significant details on the role of interceptors in their framework to ensure customer trust, which is becoming more critical given Google's continued missteps in this area raise customer awareness. The driver behind the project was the need to remain customers, to remain relevant to customers as their trusted service provider - not incremental ARPU. The learning, which is common to any IT project, its not the technology (that's easy) its the people and processes that are the most challenging; and that's where such projects must focus.

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    Verizon service delivery ecosystem 2010 bbwf Verizon service delivery ecosystem 2010 bbwf Presentation Transcript

    • Verizon’s Service Delivery Ecosystem Vision, Plan, Progress and Lessons Learned Mark Hahn Broadband World Forum Principal Member of Technical Staff, Verizon Network & Technology October 2010 October 2010 BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 1
    • Safe Harbor This presentation provides an overview of Verizon’s service delivery ecosystem strategy and current deployment from the perspective of a guy who is one of the principal architects. Since Verizon’s businesses are continually evolving, this strategy may change as he learns new stuff. BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 2
    • BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 3
    • Challenge vectors in the services ecosystem CHOICES COMPETITION Enable innovative services BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 4
    • Verizon has lots to offer the services ecosystem RICH SUITE OF CAPABILITIES POWERFUL DEVICES EXTENSIVE NETWORKS (FIOS, 3G, 4G) BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 5
    • Service Delivery Ecosystem provides the bridge WEB INNOVATION TERMINAL STATUS QOS MESSAGE BROADCAST SMS/MMS MOBILE AD’S SPEECH RECOGNITION LOCATION CALL HANDLING CALENDAR PRESENCE MULTIMEDIA CONF PAYMENT ACCT MGMT 3RD PARTY CALL CONTROL STREAMING NETWORK ENABLERS PERSONAL CLOUD NETWORK ADDRESS BOOK AUDIO CALL MOBILE COUPONS TV MESSAGE POP CALL NOTIFICATION DEVICE CAPABILITIES/CONFIG GEO-CODING MULTIMEDIA MULTICAST VOD EPG BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 6
    • BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 7
    • For VzSDE to be successful, we need ... Flexible/Innovativ Single Face to Developers/Partners e Business Models Make “Rapid” Happen Ease of Development Breadth of Capabilities Protect Customer Engage Developers Interests BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 8
    • BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 9
    • Ecosystem Architecture VZSDE Service Creation Service Mgmt Web Service SDK API Management 3rd Party AS Portal SDK SDK Directory Abstraction API Service Execution App Hosting Services Gateway CDR … AND PROVIDES API’S TO Back Generation Policies & Rules Office DEVELOPMENT COMMUNITY Loc Msg Privacy PLUS … • POLICY ENFORCEMENT • USAGE ACCOUNTING • VALUE-ADD CUSTOMIZATION GATEWAY CONNECTS TO UNDERLYING NETWORK ENABLERS … Location SMS/MMS Permission Permission Platform Platform Enabler Database Coupons Speech IMS VZ Platforms QoS Multimedia Presence DCC Payment Conferencing Calling BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 10
    • Initial Enablers Deployed … More to follow • Deployed • SMS (send/receive) • MMS (send/receive) • Terminal Location (coarse/fine, geofencing) • Privacy Data Management • Scheduled APIs • • Device Capabilities and Configuration Terminal Status • Lab Evaluations • Presence • Third Party Call, Call Handling • Application-driven Quality of Service (QoS) • Identity Management • Content Management/Storage/Purchase BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 11
    • Consent & Permission Infrastructure • Users manage access to their artifacts • Dynamically per request • Statically via a Portal • Indirectly via 3rd Party • API requests abide by user privacy settings • Allow, Deny, Ask • Granularity at ‘application level’ • Attribute level under consideration BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 12
    • Integrationware … • CDR Gateway • Simplified and streamlined Data Mediation and Billing Integration • Service Management Proxy • APIs to support automated onboarding and provisioning • Abstracts VzSDE infrastructure from portals and legacy system BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 13
    • Developer and Consumer Portals 14 Day certification commitment with zero touch Live Certification System http://www.myverizon.com/ http://developer.verizon.com/ BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 14
    • Developer Events BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 15
    • BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 16
    • From creating VzSDE … • The biggest challenges were not technical – they were transforming people and processes • Making “rapid happen” provides a competitive edge • Establish a repeatable “Enabler Factory” process • Small, agile team was key to rapid project roll out and success in an entirely new market area BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 17
    • From working with developers … • Insure developers are able to fully manage the relationship with their customers • Timely and accurate developer support, demonstration applications, tooling, … essential to build community • One-stop, streamlined, predictable processes for registration, business relations, onboarding. • Provide application visibility - usage statistics, subscription data, transactions, revenue, … a “developer dashboard” • Developer “pain points” create opportunities for Network Capabilities to expose BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 18
    • VzSDE … Bringing it All Together BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. NETWORK & TECHNOLOGY 19
    • Verizon’s Service Delivery Ecosystem THANKS FOR LISTENING BROADBAND WORLD FORUM, OCTOBER 2010 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. . © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED NETWORK & TECHNOLOGY 20