Telecoms in the Clouds Issue 1

Outline• We live in Hyped Times!• Is History Repeating Itself?• Why be a Cloud Provider?• Background to Telcos and Cloud Computing• Quick Market Review• Conclusions © 2011 Alan Quayle Business and Service Development 2

We’ve been heremany times before. Ridiculous hype!Believe don’t think! Then reality hits!Is Cloud Computing any different?

Cloud Obituary Cloud met its demise on January 1,2013 with the catastrophic situation of several nations’ bank and healthrecords were published on the internet. Cloudosauras Will history repeat itself?

There’s only one way from the top!

Why Be a Cloud Provider? Huge datacenters cost 5-7X less for computation, storage, and Make a Lot of networking. Fixed software & deployment amortized over many users. Money Large company can leverage economies of scale and make money.Leverage Existing Web companies had to build software and datacenters anyway. Adding Investments a new revenue stream at (hopefully) incremental cost. What happens as conventional server and enterprise apps embrace Defend a cloud computing? Application vendors will want a cloud offering. For Franchise example, MSFT Azure should make cloud migration easy. Attack an A large company (with software & datacenter) will want a beachhead Incumbent before someone else dominates in the cloud provider space. Leverage For example, IBM Global Services may offer a branded Cloud Customer Computing offering. IBM and their Global Services customers would Relationships preserve their existing relationship and trust. Become a Facebook offers plug-in apps. Google App-Engine… Platform

Why CSPs have a Role in Cloud Computing• Shared infrastructure • CSPs have long history of infrastructure, which is networked and interoperable via well-defined interfaces.• Managed and hosted IT and communications services • For a longer time CSPs have relied on vendors’ managed services type of professional services, which means that there is no inherent fear of outsourcing operative responsibilities.• Data centres • Data centres operations have been for long time the core of CSP production machines.• Security, data integrity and trust • These are the traditional key characteristics of telco business.• Managed network services and end-to-end SLAs. • CSPs are familiar with end-to-end SLA thinking and KPI based operations.• Communications as a service • Communications and connectivity is the bread and butter of CSPs.• SME customer base • The customer base of CSPs does cover SME, which means that they are familiar with the problems and issue within the segment.

Telco’s Enterprise – Consumer Pendulum Consumer Enterprise • 65’s: Mainframes in Data Centers 75’s: • Enterprise drives Tech Awareness ISDN Telephony 1st Gen. Remote Home Workers • 80’s: PC on corporate desktop 90’s: • IT education of workingMultimedia PCs, Cell Phones generationDigital Kids, Consumerization IT • 2005’s: Cloud Computing/SaaS 2010’s: • Tech. Populism, Pay/Use, Web 2.0 Managed Devices, Media Convergence • 2015’s: Managed Desktops, X-Internet Enterprise 3.0 Collaborative Business Models Cloud federated master data and Innovators distributed business transactions  Converged Personas  Mass Adoptors Consumer  Specific Personas  Enterprise

Comparison of Operator Cloud Services Operator Cloud Services Features BT Global Services CaaS Hosted UC, BPOS, Ribbit, Manages Security Verizon Business EaaS Computing, MSS, Enterprise Mobility (bought Terremark and Cybertrust) NTT Data IaaS, SaaS Bought Value Team, Dimension Data, Keane, Intelligroup, Integralis Telefonica IaaS, SaaS Security, servers, mobile, cloud app store Orange Business ITaaS Vertical / M2M, 20+ Services applications inc. MS, Sage, SAP AT&T IaaS, PaaS Synaptic Hosting / Compute, Oracle T-Systems IaaS, SaaS SAP, Dynamic SAP

Mind the SLA Gap! Data Center SLA MPLS SLA

Beware Lock-In

Workloads ready for Cloud Computing • Analytics • Desktop and devices – Data mining, text mining or – Desktop other analytics – Service/help desk – Data warehouses or data • Development and test marts – Development environment – Transactional databases – Test environment • Business services • Infrastructure – Customer relationship – Application servers management – Application streaming (CRM) or sales force – Business continuity/ automation disaster recovery – E-mail – Data archiving – Enterprise resource planning – Data backup (ERP) applications – Data center network capacity – Industry-specific applications – Security • Collaboration – Servers – Audio/video/Web – Storage conferencing – Training infrastructure – Unified communications – Wide area network (WAN) capacity – VoIP infrastructure

Conclusions Business Applications Mobile CRM Analytics Data Center VPN Email Infrastructure Desktop SoftwareIts what your mother told you, “Don’t put all your eggs in one basket”

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Telecoms in the Clouds Issue 1

by Alan Quayle

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