TADSummit 2014 Brief and Agenda

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TADSummit 2014 Brief and Agenda

  1. 1. TADSummit 2014 EVENT AGENDA Wednesday: 12 November OPENING KEYNOTES 7:30 Breakfast, Networking and Exhibition GIZA Fuaye (GIZA Foyer) 9:00 Welcome Address Building the TAD Ecosystem Introducing some of the TADHack Winners: Ruwan Dissanayaka, Founder and COO, Extrogene Ben Klang, Chief Technologist, Mojo Lingo Rob Pickering, CEO, ipcortex Marte Soliza, Co-founder and CTO, Insync Alan Quayle 9:15 Axiata Group's Service Innovation Vision Mohd Khairil Abdullah Group Chief Marketing & Operations Officer Axiata Group 9:30 Building a Successful Service Innovation Ecosystem, Dialog's IdeaMart Amos Manasseh Practice Leader API Ecosystem Axiata Group 9:45 The Life of a New Communications Service Provider Roy Timor Rousso CEO Fring 10:00 Turkcell’s API Business Strategy Duygu Defne Lead Product Manager Corporate VAS Turkcell 10:15 The Services Vision of a Global MVNO / Online Service Provider (OSP) James Tagg Founder & CTO Truphone GIZA 10:30 Coffee, Networking and Exhibition GIZA Fuaye (GIZA Foyer) PLENARY 11:10 Dialog's success story of building a developer ecosystem using hSenid Mobile's Telco Application Platform  Unique challenges in building the ecosystem and in opening up APIs to everyone  Case study of applications/ products that have emerged so far  Roadmap of Ideamart Venura Mendis Head of Product Service Innovation Dialog Axiata Dinesh Saparamadu CEO hSenid Mobile 11:30 Innovation in the network – Adding value to voice  The 3 fundamental types of Telecom Application Development  Telecom Application Development inside the network  From concept to launch: Bouygues Telecom’s B.Duo service  Key learnings for in-network innovation Patrice Crutel Senior Architect, Core Network & Services Bouygues Telecom Mark Windle Head of Marketing OpenCloud GIZA Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 1 of 9
  2. 2. PLENARY (continued) 11:50 Managing Identity across the "Telephony of Things"  Proliferation of devices: watches, sensors, tablets and connected cars  Customers need to leverage the intelligence of the network to manage devices by presence and location  Opportunity to keep a record of all activities in your personal timeline: track notes to phone calls, what documents were shared and to whom, etc.  Making telco services extensible by through Telco APIs Rudolph Sarah VP Cloud Etisalat Adam Kalsey Director, Tropo Academy Tropo 12:10 Building a Service Innovation Ecosystem  Building a focused ecosystem to deliver the most value from telcos' capabilities  Reviewing Huawei's industry partner ecosystem  Empowering partners to deliver world-class services  Understanding business model alignment across the ecosystem  Reviewing the practical application of the innovation ecosystem Mac Taylor Senior Business Consultant Huawei 12:30 Restcomm App Store: A new marketplace for communication apps  The Restcomm App Store allows rapid app deployment across SS7, SIP and WebRTC networks  It opens opportunities to mainstream developers, who can focus on innovation and creation, while service providers bring to the table distribution, billing and quality of service  Case study of a Telco leading the charge in service innovation on their experiences with the Restcomm App Store Athar Rafiq Sr. Manager IT Planning & Assurance uFone Wasim Baig Principal Consultant Convergence Jean Deruelle Co-Founder & GM Europe Telestax 12:50 Case Study: Orange Libon (probably) the World’s most Successful Telco IP Communication Service  Reviewing the history, user / customer / operator proposition, and market status of Orange Libon  Understanding how a disruptive team and service can thrive within a Telco  Presenting a view on the future of Telco communication services  Explaining how any Telco can adopt or interoperate with Libon Karel Bourgois Director - Product Owner, Libon Orange GIZA 13:10 Lunch, Networking and Exhibition GIZA Fuaye (GIZA Foyer) Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 2 of 9
  3. 3. WORKSTREAMS 14:10 Work Stream 1: Go-to-market recommendations for Enterprise Services Go-to-market remains a critical barrier to service innovation success. Through a series of case studies and facilitated group discussions this workshop will produce a series of recommendations and actions we need to take as an industry to solve the go-to-market challenges. Moderator Mac Taylor Senior Business Consultant Huawei 14:10-14:40 Panel Discussion Panelists James Tagg Amos Manasseh Founder & CTO Practice Leader Truphone API Ecosystem Axiata Group Luis Quina Borges Alex Economon Co-founder & COO Director Business Apidaze Development Nexmo David Walsh Rudolph Sarah CEO VP Cloud Shango Etisalat Work Stream 2: How do Telco and Vendor Ecosystems work together? There is a dynamic tension between the telco, technology / ecosystem providers and service innovators. Through a series of case studies and facilitated discussions this workshop will produce a series of insights, recommendations and actions to achieve a vibrant and profitable telecom application developer ecosystem. Moderator Alan Quayle 14:10-14:40 Panel Discussion Panelists Grzegorz Sikora Mark Windle Service Expert Head of T-Mobile Poland Marketing OpenCloud Venura Mendis Sebastian Head of Product Grabowski Service Innovation R&D Center Dialog Axiata Director Orange Antonio Consoli Jean Deruelle Business Consultant Co-Founder & Huawei GM Europe Telestax Jens Schroeder VP Product and Development tyntec Work Stream 3: Telecom Application Developer Showcase Showcase for telecom application developers to show their creativity from demonstrators to fully fledged and deployed products. Moderator Mark White Founder & CEO Locatrix It’s Not About the Minutes/Data: Adapting Telecom to a Changing Marketplace Ben Klang Chief Technologist Mojo Lingo Create a platform for innovation, externally and internally. Discover new revenue streams with in-call applications Re-inventing Value Added Services for MNOs Chris Bourlis Director of Applications and Services arx.net Offer customers enriched propositions Claim back subscriber loyalty Telcos & Mobile Developers Ecosystem - Challenges & Learnings Dr. Osama Moustafa CEO Tawasol IT  Fundamental Rethink Required by Operators  Factors of success in collaboration between Telco & Developers  Success Stores & Case studies TADHack Philippines Winner Team Anyare Marte Soliza Co-founder and CTO Insync Anyare is a telecom app that keeps you updated anytime, anywhere (with cellphone signal at least). Plus an update on Insync BABYLON 2 PETRA GIZA Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 3 of 9
  4. 4. WORKSTREAMS (continued) 14:10 (cont.) Work Stream 1: Go-to-market recommendations for Enterprise Services 14:40-15:20 Work Tables Table 1. Operator Processes and Organization  Who are the right groups within operators to work with?  How to manage corporate anti-bodies and business as usual mentalities?  What is the role of the operator in building a viable service innovation G2M story?  How do operators evolve from selling standard voice, messaging, data and subsidized handsets to an enterprise and small / medium business markets?  How can they build processes to market tens and then hundreds of innovative services?  What is the right way to start: POC (Proof of Concept), initial customers, feedback and learning? Table 2. Business Model Alignment  What is the role of the developer in supporting the new service with professional support?  How will they be properly compensated?  How to build a solid three-way partnership between developer, vendor and operator?  What are the right business models and how can incentives be properly aligned? 15:20-15:30 Synthesis and Conclusions Work Stream 2: How do Telco and Vendor Ecosystems work together? 14:40-15:20 Work Tables Table 1. Operator-led Ecosystem  What are the strengths and weaknesses of telco-led ecosystems?  Will an operator need to support all options in this ecosystem matrix?  Will the availability of WebRTC and browser/device push messaging make the wholesale option niche?  Recommendation on the prioritization of the operator-led ecosystem options. Table 2. Vendor-led Ecosystem  What are the strengths and weaknesses of vendor-led ecosystems?  What are the different types of partner ecosystem really assumes a platform partner, but there are other partners?  Will the availability of WebRTC and browser/device push messaging make the wholesale option niche?  Recommendation on the prioritization of the vendor-led ecosystem options. 15:20-15:30 Synthesis and Conclusions Work Stream 3: Telecom Application Developer Showcase From Yesterday to Tomorrow: Traditional Combined with Cutting- Edge Application Luca Pradovera Voice Application Developer Mojo Lingo Analog to digital, and digital to contextual communication. Facilitate communication within organization by accessing company knowledge from previously silo-ed systems Open, distributed, real-time communication Matthew Hodgson Co-founder Matrix.org Create and manage fully distributed (eventually consistent) conversations with no single points of control The rapidly changing environment for telco application developers Mark White Founder & CEO Locatrix Managing & creating sustainable models for commercialization Will WebRTC applications remove the dialtone? Rob Pickering CEO ipcortex WebRTC applications can interact with telephony to "upgrade" or augment. Or will E.164 numbers and simple audio for universal connectivity become irrelevant? TADHack Sri Lanka Winner Extrogene Ruwan Dissanayaka Founder & COO Extrogene Offerhut is a pull advertising platform, a one-stop-offer-platform for enterprises to advertise their offers, and for consumers to query available offers BABYLON 2 PETRA GIZA Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 4 of 9
  5. 5. WORKSTREAMS (continued) 15:30 Coffee, Networking and Exhibition GIZA Fuaye (GIZA Foyer) 16:00 Workstream review Each of the work streams will report back through the facilitation leader the insights, recommendations, actions, and group discussion GIZA PLENARY 16:40 The Business Intelligence Challenge  Embedding communications into business applications  Mitigating risk in a competitive environment  Marketing solutions globally  Challenges as a demand channel for ICT services Sebastian Grabowski R&D Center Director Orange Doug Tait Director Telecoms Markets Oracle 17:00 Enterprise Self-Service Solutions for the Mobile Cloud  Benefiting from the Market for Enterprise Solutions  Managing the IN to IMS/LTE transition in Communication Services  Improving time to market with a Service Creation Environment  Reviewing the Multi-tenant Enterprise Self Service Portal  Understanding the roles of SIP and WebRTC  Benefits of Diameter Authentication & Charging for Enterprise Solutions Kent Winter Vice President APEX Communications 17:20 WebRTC is for Telcos too. Today!  WebRTC as tool, not as a service  Where does WebRTC apply to telcos  How to do it. Bypassing the old mindset  Telco-WebRTC use cases  WebRTC exposure of carrier VoIP. Demo Juan Mateu Founder & CEO Solaiemes 17:40 A WebRTC Powered Travel Agency  Evaneos: 130 destinations, 330 local travel agents, 200.000 traveler community  Goal: increase conversion by allowing instant contact between agents and travelers  Problem: International calls too expensive for local travel agents  Solution: Development of a WebRTC solution  Results: Higher conversion, better customer experience, lower costs Yvan Wibaux Co-Founder & CTO Evaneos Luis Quina Borges Co-founder & COO Apidaze GIZA 18:00 Drinks Reception and Exhibition GIZA Fuaye (GIZA Foyer) 19:30 END OF DAY EVENT LOCATION Point Hotel Taksim Topcu Cad. No:2 Taksim Istanbul-Turkey Tel: +90 212 313 5000 Fax: +90 212 313 5041 www.pointhotel.com Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 5 of 9
  6. 6. TADSummit 2014 EVENT AGENDA Thursday: 13 November OPENING KEYNOTES 7:30 Breakfast, Networking and Exhibition GIZA Fuaye (GIZA Foyer) 9:00 Instant Open Source Communication Solutions with Ubuntu, Clearwater, OpenCloud, and Restcomm Using Open Source communication solutions to solve operator's problems in new innovative and cost-effective ways. This session will show a PoC around autoscaling IMS and cloud-based communication platforms. James Body Head of R&D Truphone John Zannos VP Cloud Canonical Darryl Weaver Solution Architect Canonical 9:30 A Case for Identities  How Telco industry can play an important role in identity  Results of Ericsson Consumer Lab study  Trusted identities can be offered by Telcos  Operator provided Identity Management: Etalio George Held VP Commerce Etisalat Group Frans De Rooij Strategic Product Manager Ericsson 9:50 Finding your space in the global Telecom API market  Voxbone's experiences and perspectives gained from enabling many of the leading Telecom API platforms to add global telephone numbers in 50+ countries  Sinch, a spin-off of the successful Swedish OTT service Rebtel, will offer insights from their recent experiences launching its brand new API platform and engaging developers.  Key challenges with enabling developers to create compelling global consumer-facing apps, including making money, user engagement, growth, managing costs and more Hugh Goldstein VP Strategic Alliances Voxbone Daniel Forsman COO Sinch spin off of Rebtel (a global VoIP provider with 25 million users worldwide) and new entrant in the Telecom API world 10:10 Powering end-user experience with communication APIs  Reviewing the state of the art in end-user experiences  Understanding the role communication APIs in those experiences  Customer requirements of communication APIs  Nexmo's role in delivering world-class customer experiences Alex Economon Director Business Development Nexmo Roy Timor Rousso CEO Fring 10:30 Bridging the Innovation Gap  Why API exposure strategies aren't enough  Why development platform plays are limited on their own and why technology solutions alone are not enough  How the current innovation business model can be improved  MNO case study and lessons in implementing pilot product testing with subscribers Evin Hunt CTO Shango GIZA 10:50 Coffee, Networking and Exhibition GIZA Fuaye (GIZA Foyer) Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 6 of 9
  7. 7. WORKSTREAMS 11:20 Work Stream 4: Innovation in legacy consumer services A misconception is that innovation is only associated with new services. There is still much innovation possible within the services customers consume today. This stream will dive into ways to improve margin and maintain revenues across all legacy services. Moderator Dean Bubley Founder Disruptive Analysis 11:20-12:00 Panel Discussion Panelists Amos Manasseh Kent Winter Practice Leader Vice President API Ecosystem APEX Axiata Group Communications Paul Drew Andrew GM Open Source Nicholson Business Unit Cloud Product Metaswitch Manager Networks Aculab Hugh Goldstein James Tagg VP Strategic Founder & CTO Alliances Truphone Voxbone Vincenzo Amorino Senior Systems Expert Telecom Italia Work Stream 5: Processes for successful new service commercialization Service innovation isn’t easy within a telco, but we must never give-up else resign the business to just being an ISP. This work steam will be a frank review of the barriers and how people are finding ways to force action, and even when service innovations get launched how to protect them from the anti-bodies in the rest of the organization. Moderator Alan Quayle 11:20-12:00 Panel Discussion Panelists Rudolph Sarah Mac Taylor VP Cloud Senior Business Etisalat Consultant Huawei Sebastian Luis Quina Schumann Borges Senior Designer Co-founder T-Mobile & COO Apidaze Venura Mendis Evin Hunt Head of Product CTO Service Innovation Shango Dialog Axiata Zhang Zhiming (Richard) Product Director Cloud Service Huawei Work Stream 6: Reviewing how TADHack can create a service innovation pipeline TADHack proved to engage developers beyond anyone's expectations with 700 registrations and 500 attendees. But how can we harness this service innovation pipeline into telcos? The innovators are there and willing to hack on telecom APIs, the technology is mature, but there is a gap. How do we close it with specific steps that deliver business results. Moderator Mark White Founder & CEO Locatrix 11:20-12:00 Panel Discussion Panelists Ben Klang Marte Soliza Chief Technologist Senior Business Mojo Lingo Consultant Insync (TADHack Winner) James Body Adam Kalsey Head of R&D Director Tropo Truphone Academy Tropo Doug Tait Dinesh Director Telecoms Saparamadu Markets CEO Oracle hSenid Mobile GIZA BABYLON 2 PETRA Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 7 of 9
  8. 8. WORKSTREAMS (continued) 12:00 Work Stream 4: Innovation in legacy consumer services 12:00-12:40 Work Tables Table 1. Voice Innovation  Marketing, pricing and bundling of the most basic service – phone calls. How can we convince customers that “talk is good”?  Innovation in plans, such as hybrid pre/post-pay options, migrating users up to rolling one-month contracts etc.  How can new voice services be deployed without resorting to complex VoIP apps? Can we exploit the traditional phone call for messages, social chat, opinion polling, advertising or other mechanisms? Can the “missed call” be monetised? Table 2. Text and Data Innovation  How can SIM Toolkit applications be exploited to deliver interactive or commerce services to all?  What new use-cases are emerging for text-based VAS?  Managing the risk of cannibalisation by so-called OTT apps, when featurephone users start accessing the web and apps  How can we rekindle the adoption and use of fixed-line services for homes and small businesses?  Whether to “sell your soul” to Facebook’s Internet.org, WeChat or Twitter for basic zero-rated data services, or low-end per-day data plans 12:40-13:00 Synthesis and Conclusions Work Stream 5: Processes for successful new service commercialization 12:00-12:40 Work Tables Table 1. Telco View  Should Service Innovation be structured separate from the rest of the organization?  When does corporate protection of new services get removed so cannibalization can be addressed?  How do we break from the traditional ‘plan and build everything and launch ready to scale to millions with little feature flexibility’?  Innovation means ‘failure is part of the process’, what are the criteria to define failure rather than continuing to searching for the right recipe?  Service innovation with partners is critical, it’s a core assumption of the TAD Manifesto. But how should it be managed? Table 2: Partner / Developer View  What are telecom application developer requirements for effective partnering?  What are the best processes for working with Ecosystem partners?  What are the typical budgets, people, team mix, approach to market that leads to service innovation success?  Innovation means ‘failure is part of the process’, when do we drop a service versus adapt the plan? 12:40-13:00 Synthesis and Conclusions Work Stream 6: Reviewing how TADHack can create a service innovation pipeline 12:00-12:40 Work Tables Table 1. TAD innovation showcase Discuss and agree recommendations on how a TAD Innovation Showcase can enable anyone to demo services created by the TADHack community to promote not only the service but all the commercial and go to market issues that filter great ideas to market successes. Table 2. A TAD Best Practices Given the different markets, different channels, different people all result in a large range of numbers on revenue share and commercial terms, what commercial aspects can be recommended to accelerate success? Table 3. TAD-Accelerator program Discuss and agree recommendations on a TAD Accelerator program where developers can be introduced to mentors, investors and possibly even development partners to assist them in creating commercial outcomes from their services. Getting funding for anything telecom related is close to impossible thanks to the closed nature of telcos and their large vendors which have scared investors away. 12:40-13:00 Synthesis and Conclusions GIZA BABYLON 2 PETRA 13:00 Lunch, Networking and Exhibition GIZA Fuaye (GIZA Foyer) 14:00 Workstream review Each of the work streams will report back through the facilitation leader the insights, recommendations, actions, and group discussion. GIZA Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 8 of 9
  9. 9. CLOSING PANEL 14:45 The Future of Telecom Application Development and Commercialization We're leaving the best until last, a rapid-fire review and intense discussion on the future of telecom application development and commercialization. We have the whole ecosystem in one place; hear from the people at the bleeding edge in service innovation share their insights on where to place your bets in 2015. Moderator Alan Quayle Panelists Amos Manasseh Practice Leader API Ecosystem Axiata Group James Body Head of R&D Truphone Luis Quina Borges Co-founder & COO Apidaze Evin Hunt CTO Shango Ben Klang Chief Technologist Mojo Lingo (TADHack winner) Mark White Founder & CEO Locatrix Dean Bubley Founder Disruptive Analysis GIZA 15:30 END OF DAY EVENT LOCATION Point Hotel Taksim Topcu Cad. No:2 Taksim Istanbul-Turkey Tel: +90 212 313 5000 Fax: +90 212 313 5041 www.pointhotel.com Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 9 of 9

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