Dragana Linfield, Etisalat's presentation at the Telecom Summit of TADS, 21-22 Nov 2013 in Bangkok on new opportunities in embedded communications.

1. Embedded Communications
New Opportunities
Dragana Linfield
Director of Future Comms
E8salat Group
Digital Services Unit

2. A Cloud based Platform for
Innovation at Web speed
E8salat pla>orm powered by Tropo:
• Deploy new services based on
communica8on APIs (voice, messaging,
video).
• Greatly simplifies the network
complexity and technology barrier
• Allows fast deployment of new
services.
E8salat API Pla>orm

3. Embedded Communication
• Deploy new services based on communica8on APIs (voice, messaging, video)
• Bridging between Web and Telco world
• Let’s innovate further for you and help you grow your eco-­‐system
Embedded
Communica8on
Games
• In games
communication
• On-line Gaming
WEB
• WebRTC
• Browser speaks
IP TV
Share video clips
Community chat
SMEs
In App
•
•
•
IVR
Conf call
Click to cal
|

4. Embedded comms for Enterprise
• Current challenges to remain focused, cost-­‐
effec8ve and en8cing.
• Improve interac8on with customers and drive
innova8on.
• Choose the service to make product more
aVrac8ve.
• Save money, 8me and differen8ate the way you
serve customers.

5. Give your customers
Privacy & Control
• A seller doesn't want to reveal his
number.
• Subscribe to a privacy service ‘Call Me’
buVon.
• Control when to receive calls. No8fica8on
by voice message/ email/SMS.
• Buyer simply ‘Clicks to Call’
• When the car is sold, ‘Call Me ‘ buVon is
deac8vated.

6. Take control of your business
with Etisalat Easy IVR
• Create menus via Text to Speech or upload
pre-­‐recorded voice in any language.
• Get a live E8salat IVR phone number
• Dynamically change IVR menu
• Create informa8on services directly from
IVR (opening hours, address, offers, etc)
• Addi8onal services ie Call Recording, Call
Transcript, Conference Call, Text Messages,
Flexible on-­‐hold msg

7. Bank – Personal Concierge
• Click to call -­‐ Premier Service to your
customers.
• Contacted from any web browser.
• Login to an exis8ng website press ‘Click to
Call’.
• Browser places a call. Customer talks to a CC
agent
• Build own front end Call Center. Mul8ple
‘Click to Call’ buVons eg Debit Cards, credit
Cards , Upgrade, etc.

8. Retail – Speak to lead
• Online enquiry from a prospec8ve customer.
• The faster the response 8me, the beVer
conversion rate and revenue.
• Connect when their interest is peaked.
• Informa8on directed to the sales person
wherever they are.
• Lead performance dashboard.

9. The Future is…Innovative!
• Innova8ve business and consumer communica8on-­‐enabled services
• Cu^ng edge innova8on to the region.
• Bridging between Web and Telco world
• Business can boost innova8on in their interac8on with customers, simply and rapidly
• Increase customer engagement
• Develop range of OTT services for SMB and Enterprise :
• On-­‐line Gaming
• On-­‐line Retailing
• Business Self-­‐Service
• Conferencing

10. Let’s innovate together and grow the ecosystem

11. Thank You