TADS TS Etisalat Dragana Linfield
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Dragana Linfield, Etisalat's presentation at the Telecom Summit of TADS, 21-22 Nov 2013 in Bangkok on new opportunities in embedded communications.

Dragana Linfield, Etisalat's presentation at the Telecom Summit of TADS, 21-22 Nov 2013 in Bangkok on new opportunities in embedded communications.

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TADS TS Etisalat Dragana Linfield Presentation Transcript

  • 1. Embedded Communications New Opportunities Dragana  Linfield Director  of  Future  Comms   E8salat  Group Digital  Services  Unit
  • 2. A Cloud based Platform for Innovation at Web speed E8salat  pla>orm  powered  by  Tropo: •  Deploy  new  services  based  on   communica8on  APIs  (voice,  messaging,   video). •  Greatly  simplifies  the  network   complexity  and  technology  barrier   •  Allows  fast  deployment  of  new   services. E8salat  API  Pla>orm  
  • 3. Embedded Communication •  Deploy  new  services  based  on  communica8on  APIs  (voice,  messaging,  video) •  Bridging  between  Web  and  Telco  world •  Let’s  innovate  further  for  you  and  help  you  grow  your  eco-­‐system Embedded   Communica8on Games •  In games communication •  On-line Gaming WEB •  WebRTC •  Browser speaks IP  TV Share video clips Community chat SMEs   In  App •  •  •  IVR Conf call Click to cal |
  • 4. Embedded comms for Enterprise •  Current  challenges  to  remain  focused,  cost-­‐ effec8ve  and  en8cing. •  Improve  interac8on  with  customers  and  drive   innova8on. •  Choose  the  service  to  make  product  more   aVrac8ve. •  Save  money,  8me  and  differen8ate  the  way  you   serve  customers.
  • 5. Give your customers Privacy & Control •  A   seller   doesn't   want   to   reveal   his   number. •  Subscribe   to   a   privacy   service   ‘Call   Me’   buVon.   •  Control  when  to  receive  calls.  No8fica8on   by  voice  message/  email/SMS. •  Buyer  simply  ‘Clicks  to  Call’   •  When  the  car  is  sold,  ‘Call  Me  ‘  buVon  is   deac8vated.
  • 6. Take control of your business with Etisalat Easy IVR •  Create  menus  via  Text  to  Speech  or  upload   pre-­‐recorded  voice  in  any  language. •  Get  a  live  E8salat  IVR  phone  number •  Dynamically  change  IVR  menu •  Create   informa8on   services   directly   from   IVR  (opening  hours,  address,  offers,  etc) •  Addi8onal   services   ie   Call   Recording,   Call   Transcript,  Conference  Call,  Text  Messages,   Flexible  on-­‐hold  msg
  • 7. Bank – Personal Concierge •  Click  to  call  -­‐  Premier  Service  to  your   customers.   •  Contacted  from  any  web  browser. •  Login  to  an  exis8ng  website  press  ‘Click  to   Call’.   •  Browser  places  a  call.  Customer  talks  to  a  CC   agent   •  Build  own  front  end  Call  Center.  Mul8ple   ‘Click  to  Call’  buVons  eg  Debit  Cards,  credit   Cards  ,  Upgrade,  etc.  
  • 8. Retail – Speak to lead •  Online  enquiry  from  a  prospec8ve  customer. •  The   faster   the   response   8me,   the   beVer   conversion  rate  and  revenue. •  Connect  when  their  interest  is  peaked. •  Informa8on   directed   to   the   sales   person   wherever  they  are. •  Lead  performance  dashboard.
  • 9. The Future is…Innovative! •  Innova8ve  business  and  consumer  communica8on-­‐enabled  services •  Cu^ng  edge  innova8on  to  the  region. •  Bridging  between  Web  and  Telco  world •  Business  can  boost  innova8on  in  their  interac8on  with  customers,  simply  and  rapidly •  Increase  customer  engagement •  Develop  range  of  OTT  services  for  SMB  and  Enterprise  :   •  On-­‐line  Gaming •  On-­‐line  Retailing •  Business  Self-­‐Service •  Conferencing
  • 10. Let’s innovate together and grow the ecosystem
  • 11. Thank You