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TADS Telecom Summitt hSenid Mobile Dinesh Saparamadu

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Dinesh Saparamadu, CEO hSenid Mobile, presentation at Telecom Summit of TADS 21-22 Nov 2013 on 'Building Successful Telco Developer Communities in Emerging Markets'

Dinesh Saparamadu, CEO hSenid Mobile, presentation at Telecom Summit of TADS 21-22 Nov 2013 on 'Building Successful Telco Developer Communities in Emerging Markets'

Published in: Technology, Business

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Transcript

  • 1. 1.5 billion Mobile app users 75 billion Downloads per year 1 million Apps on Google Play 1 million Apps on Apple
  • 2. 6.8 1.5 billion billion subscriptions Mobile app users worldwide
  • 3. 1/5 mobile subscribers use apps Addressed by the current apps ?
  • 4. How to Address 4 5 ? More local applications
  • 5. 1/3 mobile search is Local 90% of the apps are used for local information 86% made purchase decisions based on the information
  • 6. How to Address 4 5 ? Mobile account Simplified Payments Mobile wallets
  • 7. Australia 33 11 apps installed on average paid apps installed on average Source : Google - Mobile Planet Smartphone Research
  • 8. USA 33 8 apps installed on average paid apps installed on average Source : Google - Mobile Planet Smartphone Research
  • 9. China 17 4 apps installed on average paid apps installed on average Source : Google - Mobile Planet Smartphone Research
  • 10. India 26 2 apps installed on average paid apps installed on average Source : Google - Mobile Planet Smartphone Research
  • 11. Developed Countries Emerging Markets 33 20 10 3 apps installed on average paid apps installed on average
  • 12. How to Address 4 5 ? Network APIs
  • 13. Impressive app usage stats 540+ million users 5 million API calls per day 500+ million users 13 million API calls per day 7+ million subscribers 12 million API calls per MONTH
  • 14. Putting the numbers into context 15 million subscribers 25 million API calls per month 40 million subscribers 60 million API calls per month 60 million subscribers 100 million API calls per month
  • 15. UNCTAD Report features App zone 1st Local App Store with Etisalat Sri Lanka hSenid Mobile App zone Service consumer Developer community Content provider Platform operator
  • 16. Click here to view the video that was played http://www.youtube.com/watch?v=nW2C-lXYd1U
  • 17. 4 Critical Success Factors
  • 18. A Folk Story
  • 19. 1 Use your own strengths
  • 20. 1 Unlike handset manufacturers Use your Network Assets as strengths messaging Voice Location USSD Database/ Info Security / Loyalty
  • 21. 1 Unlike handset manufacturers Mash up apps using Network APIs LBS USSD SMS Voice
  • 22. 1 Unlike handset manufacturers Let your consumers use the mobile account to pay USSD SMS Voice
  • 23. 1 Unlike handset manufacturers Give your consumers a choice of experience
  • 24. 2 Need for an end-to-end platform
  • 25. 2 Programming Download SDKs Analytics Marketing Test using simulators App Lifecycle Publish App Store Provisioning Test Live Hosting
  • 26. 3 Make everything self-service
  • 27. 3 Programming Download SDKs Analytics Test using simulators Self Service App Provisioning Lifecycle Marketing Publish App Store Test Live Hosting
  • 28. 4 Vendor’s role going beyond platform
  • 29. Skill set to connect with Developers 4 to build successful developer communities
  • 30. Keep an ear out for feedback and evolve the platform 4
  • 31. Bringing global experience which includes Practical Domain experience and learning 4
  • 32. 4 Critical Success 1. Use your own strengths Factors 2. Need for an End-to-End Platform 3. Make all features self-care 4. Vendor’s role going beyond
  • 33. Proven Case Study Population 20 million Subscribers 6-7 million 12 years 85 apps 12 months 1200+ apps
  • 34. Thank You Twitter - follow us on @hSenidMobile