TADS Telecom Summit Apidaze Luis Quina

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Luis Quina, COO Apidaze, presentation given in the Telecom Summit at TADS on 'Enterprise Case Study: Using APIDAZE to Embed Telecoms in Business Processes

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TADS Telecom Summit Apidaze Luis Quina

  1. 1. Luis B.QUINA, Co-Founder & COO simplicity performance Bangkok, Impact Forum 22 November 2013 pay as you go ROI
  2. 2. Cloud communications REST API 100% Made for Developers Voice, SMS & WebRTC DIDs available in 50 countries, 4000 cities
  3. 3. APIDAZE: Facts & Figures Founded in March 2013, team working together since 2010 (500+ b2b customers managed) Founders Richard Lalande CEO Co-Founder of SFR Luis Quina COO Philippe Sultan CTO Yves Weber CMO Our “DNA”: Software, Telco, SIP, Enterprise Telecom, WebRTC, CRM + Lead Management, Global Currently: private beta with enterprise developers and integration partners, operations running i Developers : building the community focusing on France & Europe
  4. 4. How a leading European affiliate network increased its revenue by 15% Number 1 Affiliate Network in Europe (web & mobile) 4.200 customers (leading advertisers) 90 million transactions a year 5 billion € sales generated through its affiliate network Business model: Revenue share paid by Advertiser and split between Zanox, affiliate and Apidaz
  5. 5. BEFORE Apidaze… Difficult to know the exact performance of each leads channel with a limited number of phone numbers ! How to make the right investment choices without a precise knowledge of ROI ?
  6. 6. 9
  7. 7. Simplicity + Speed = « Cut +Paste » CUT PASTE
  8. 8. 1- A user clicks on a banner or an e-mail sent by the affiliate network 2 – When the user arrives on the landing page, the APIDAZE API script is called and a unique number is displayed and the campaign generated dynamically.
  9. 9. www.apidaze.io 84 Avenue de la République 75010 Paris - France Have a project, a prototype idea ? Please send a message to lquina@apidaze.io Ask for a free developer account: contact@apidaze.io Co-organizer of the WebRTC Paris Meetup www.meetup.com/webrtc-paris/ TADS Sponsor, Bangkok, November 21-22 http://tadsummit.com/2013/

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