TADS Telecom Summit OpenCloud Mark Windle
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Mark Windle, OpenCloud, telecom summit presentation at TADS, 21-22 Nov 2013 Bangkok, on TELCO CASE STUDIES: Breaking Free of Your Slow Strategic Vendors, using Open Independent Telecom App Development

Mark Windle, OpenCloud, telecom summit presentation at TADS, 21-22 Nov 2013 Bangkok, on TELCO CASE STUDIES: Breaking Free of Your Slow Strategic Vendors, using Open Independent Telecom App Development

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TADS Telecom Summit OpenCloud Mark Windle Presentation Transcript

  • 1. TELCO CASE STUDIES: Breaking Free of Your Slow Strategic Vendors, using Open Independent Telecom App Development Using “Deep Network” APIs to become More Competitive Mark Windle, Head of Marketing
  • 2. About OpenCloud Year 2000: Founded – Wellington, New Zealand HQ: Cambridge, UK – – – – – Wellington, New Zealand Madrid, Spain Jakarta, Indonesia Rio de Janeiro, Brazil c.80 employees >50 Operators globally Growing fast – >60% CAGR over 5 years Privately held, VC-backed © Copyright OpenCloud Ltd 2013 2
  • 3. More then 50 operators use OpenCloud Rhino Large Telecoms Groups Independent Operators Tier 1 Operators Indonesia Finland USA And more … MVNOs France UK Poland China USA Argentina our Customers UK France Israel Israel Hong Kong Philippines Poland Portugal France Austria Czech Republic Poland Netherlands Spain © Copyright OpenCloud Ltd 2013 Netherlands Portugal Spain Netherlands Norway USA Poland France Philippines Japan USA Slovakia Indonesia Thailand UK Italy Saudi Arabia … and more 3 are UK Netherlands Greece Iraq
  • 4. Agenda Different Levels of API Exist “Deep Network” APIs provide the greatest flexibility Responding Competitively to Change Implementing change by adapting network signalling is an alternative that can be faster and significantly less expensive than changing network equipment Adaptive Signalling Applications solve network evolution challenges more competitively Case-Studies Network-based Telecom Applications enable service innovation A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required Enabling Competitive Change © Copyright OpenCloud Ltd 2013 It must be openly adaptable and extensible by the operator or any telecom application developer they chose 4
  • 5. “Public” APIs Other Departments and Systems Integrators “Internal” APIs Signalling Engineers and Network Application Developers “Deep Network” APIs Simplified API set Extremely Abstracted Tightly Controlled Risk-management and API consumer needs Trusted Use Direct Exposure All Capabilities Flexible Unlimited potential External Developers Businesses and the Long-tail Fixed Limited Use-cases Different levels of developer API exist with specific requirements and different use-cases The network equipment and signalling contains functional and informational assets 5
  • 6. Agenda Different Levels of API Exist “Deep Network” APIs provide the greatest flexibility Responding Competitively to Change Implementing change by adapting network signalling is an alternative that can be faster and significantly less expensive than changing network equipment Adaptive Signalling Applications solve network evolution challenges more competitively Case-Studies Network-based Telecom Applications enable service innovation A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required Enabling Competitive Change © Copyright OpenCloud Ltd 2013 It must be openly adaptable and extensible by the operator or any telecom application developer they chose 6
  • 7. Being more competitive means simultaneously cutting-cost and innovating Competition Source Functional Financial Motivation Differentiation Improve Margin Challenge Implement Change + Reduce Costs Barrier Difficult © Copyright OpenCloud Ltd 2013 + Expensive 7
  • 8. Being more competitive means finding more competitive ways to make changes Signalling The interactions between elements + The functionality of the elements The Network The functionality of the network Change? © Copyright OpenCloud Ltd 2013 8
  • 9. Being more competitive means finding more competitive ways to make changes Alternative: Change the signalling Habit: Change the network elements Costly and Slow The Network The functionality of the network Change? © Copyright OpenCloud Ltd 2013 9
  • 10. Agenda Different Levels of API Exist “Deep Network” APIs provide the greatest flexibility Responding Competitively to Change Implementing change by adapting network signalling is an alternative that can be faster and significantly less expensive than changing network equipment Adaptive Signalling Applications solve network evolution challenges more competitively Case-Studies Network-based Telecom Applications enable service innovation A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required Enabling Competitive Change © Copyright OpenCloud Ltd 2013 It must be openly adaptable and extensible by the operator or any telecom application developer they chose 10
  • 11. Telkomsel (Indonesia) – Signalling Routing for OCS OCS OCS  Fast - Experience  Flexible Routing  Cost-effective solution © Copyright OpenCloud Ltd 2013 OCS 11
  • 12. Polkomtel (Poland) – IN Replacement IN SCP IN SCP P-INAP NextGen NextGen SCP SCP P-INAP Standard INAP  Network Evolution  Service Evolution  Cost-saving ? The Network Switches © Copyright OpenCloud Ltd 2013 12
  • 13. Bouygues Telecom – Harmonised Service Layer © Copyright OpenCloud Ltd 2013 13
  • 14. The flexibility of open “deep network” APIs enables a wide-range of use-cases Legacy & IMS Convergence Intelligent Charging Offload SMS Homenetwork routing Protocol Conversion HLR  HSS Synchronisation etc Solving network evolution challenges … more competitively © Copyright OpenCloud Ltd 2013 14
  • 15. and Service Innovation Multi-number Call Screening RCS Roaming Services Home-zone VPN Personalisation M2M And so on © Copyright OpenCloud Ltd 2013 15
  • 16. Agenda Different Levels of API Exist “Deep Network” APIs provide the greatest flexibility Responding Competitively to Change Implementing change by adapting network signalling is an alternative that can be faster and significantly less expensive than changing network equipment Adaptive Signalling Applications solve network evolution challenges more competitively Case-Studies Network-based Telecom Applications enable service innovation A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required Enabling Competitive Change © Copyright OpenCloud Ltd 2013 It must be openly adaptable and extensible by the operator or any telecom application developer they chose 16
  • 17. Competitive Change requires Open Products PLUS Productised Solution Framework Carrier-grade – Virtualisable – Scalable – Software-based Multiple Applications + + + Open Application Server Productised Common Protocols Openly Extendable for Other Protocols Telecom Application Developers    In-House SI’s and Partners 3rd Party Community Developer support     Documentation Dev. Tools Test Tools Support Network Signalling Network Elements 17
  • 18. Summary Different Levels of API Exist “Deep Network” APIs provide the greatest flexibility Responding Competitively to Change Implementing change by adapting network signalling is an alternative that can be faster and significantly less expensive than changing network equipment Adaptive Signalling Applications solve network evolution challenges more competitively Case-Studies Network-based Telecom Applications enable service innovation A proven, productised solution framework(carriergrade, virtualisable, scalable software) is required Enabling Competitive Change © Copyright OpenCloud Ltd 2013 It must be openly adaptable and extensible by the operator or any telecom application developer they chose 18
  • 19. COMMENTS & QUESTIONS © Copyright OpenCloud Ltd 2013 19
  • 20. For further information: OPENCLOUD LTD (HQ) Edinburgh House St John's Innovation Park Cowley Road Cambridge CB4 0DS United Kingdom TEL +44 (0)1223 395 611 FAX +44 (0)1223 223 021 WEBSITES www.opencloud.com http://developer.opencloud.com EMAIL info@opencloud.com MEDIA ENQUIRIES pr@opencloud.com OPENCLOUD NZ LTD Level 5 Sovereign House 34 Manners Street Wellington 6011 New Zealand TEL +64 (0)4 498 0069 FAX +64 (0)4 385 2794 www.opencloud.com 20