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TADS Telecom Summit NTT Naoki Uchida

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Naoki Uchida from NTT presents in the Telecom Summit at TADS 21-22 Nov 2013, 'Experiences in Building Telecom Applications within the Telco'

Naoki Uchida from NTT presents in the Telecom Summit at TADS 21-22 Nov 2013, 'Experiences in Building Telecom Applications within the Telco'

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  • 1. Telecom Application Developers Summit TELECO CASE STUDY: Experiences in Building Telecom Applications within the Telco November 22, 2013 Naoki Uchida, PhD. NTT Service innovation Labs.
  • 2. Agenda What we are Telco’s Reality Service Visualization in R&D How we are creating new services ~ Frameworks Service model Work field Portfolio Three type of purpose Summary Copyright©2013 NTT CORPORATION 1
  • 3. NTT group Operating revenues # of employees : 10.7 trillion yen (:=$107B) : 227,000 (as of Mar 2013) Fixed regional communication Holding company •Group strategy •R&D R&D Mobile communication LongLong-distance and Int’l communication Data com. & SI 830 consolidated subsidiaries No.2 among Japanese companies No.16 in the world No.1 among global carriers, No. 32 in all industries 2011, 2012 Aa2 Copyright©2013 NTT CORPORATION 2 2
  • 4. NTT R&D highExtremely high-density optical cable world's highest-density outdoor optical fiber cable with a smaller diameter and lighter weight. Wearable Electrodes Wearable electrodes have been fabricated by mounting a conductive textile on a shirt. This simple approach facilitates the continuous monitoring of heartbeats and serves as an electrocardiogram. 11/1511/15-GHz Wireless Relay System This system can restore IP relay networks easily and rapidly if fiber optic are damaged due to a disaster or other incident. GaNNobel process to release GaN-based devices from substrates A novel process to mechanically release GaN-based thin-film devices from substrates and transfer them to foreign substrates. Copyright©2013 NTT CORPORATION 3
  • 5. Agenda What we are Telco’s Reality Service Visualization in R&D How we are creating new services ~ Frameworks Service model Work field Portfolio Three type of purpose Summary Copyright©2013 NTT CORPORATION 4
  • 6. Regional Communication Business Status [x10000] 6000 # of Telephone subscribers 4000 5000 3500 4000 3000 Telephone 3000 Prim. IPtel 2000 2500 Flet'sTV 2000 HikarTV 1500 1000 1000 500 0 [x10000] IP-TV Service subscribers [x1000] 0 06.3 07.3 08.3 09.3 10.3 11.3 12.3 12.6 12.9 12.12 13.3 13.6 Broadband Lines in Japan and NTT’s FTTH 2500 Revenue/Expenses FY2013/1Q year-on-year 2000 73% 1500 [Bill.Yen] CATV FTTH Revenue LTE Expenses WiFi 500 60 40 FTTH(NTT) 1000 0 DSL -56.3 20 0 20 22.7 -33.7 40 11.9 11.12 12.3 12.6 12.9 Copyright©2013 NTT CORPORATION 5
  • 7. Mobile Business Status 160000000 # of subscribers and share OTT services 140000000 24% 120000000 100000000 80000000 60000000 40000000 20000000 0 16% +1000000 +500000 07.9 08.9 au(KDDI) 1010500 SB Mobile 411200 09.9 10.9 11.9 6000 [Yen] 12.9 13.9 ARPU Revenue/Expenses 5000 FY2013/1Q year-on-year 4000 [Bill.Yen] 3000 2000 0 -500000 -1500000 LTE Expansion 24,400 BS(2013.3) => 50,000(2014.3 planed) Revenue 1000 0 -1000000 au(KDDI) 45% MNP moving-in/out FY2012 +1500000 SB Mobile docomo 56% 06.9 EMOBILE 28% 28% 47million DLs/Japan docomo ▲1409500 Add. Service Data Voice 40 20 41.3 0 FY2012 FY2013E 420 510 2690 1730 2720 1340 Expenses 20 21.4 62.7 40 60 Copyright©2013 NTT CORPORATION 6
  • 8. From a "Provider" to a "Value Partner" NTT announced the medium-term management strategy “towards next step” on last November. The “Value Partner” that customers continue to select Value “Linking a wide range of services, connecting users and services” • Supporting business model transformation of our corporate customers (B2B2C business model) • Supporting the enriched lifestyles of our individual customers • Pursuing growth by self-transformation Goal Enhancing Global Cloud Services as the cornerstone of NTT’s business operations • Overseas sales > $20B(FY2016) ref. $12B(FY2012) • >50% revenue of enterprise business(FY2016) Comprehensively Strengthen Network Service Competitiveness • Cost reduction of Fix/Mobile access operation > 400B yen from that of FY2011 (FY2014) Copyright©2013 NTT CORPORATION 7
  • 9. Global Presence Office: 72 countries, Service area covers 160 countries 51,000 overseas employees (22%) High quality Data Center(DC) operator: 24 DCs, 380,000m2 footprint (No.2 in the world). 3rd largest IP backbone operator Applications Solutions NTT Group strengths Apps Advisory + services Managed service + NW/ DC + Services Mobility + R&D Managed ICT Footprint in emerging /developed countries Clients Business model transformation Accelerated investment Organic Enhancing HR Data Centers M&A R&D Networks Partnering IP Dev Copyright©2013 NTT CORPORATION 8
  • 10. Agenda What we are Telco’s Reality Service Visualization in R&D How we are creating new services ~ Frameworks Service model Work field Portfolio Three type of purpose Summary Copyright©2013 NTT CORPORATION 9
  • 11. Service Visualization Service visualization is an activity for making service prototypes as much as possible incorporating with R&D core technologies and those of other companies’. After offering prototypes to operating companies, they brush up through cooperation with their customers. Open innovation R&D Core-tech. & engines assemble feed-back Service offering (proto. and trial) Consideration of operating company matters (e.g., regulation, etc.) Service commercialization (rough) req. 2nd valley 1st valley Other parts/components engines ・・・ Service prototyping & trial assemble Commercial use promotion ・・・ Chassis(=NW) ・・・ Copyright©2013 NTT CORPORATION 10
  • 12. (ARAiR Stamper (AR-based remote support communication service) AiR Stamper is an example service formally collaborated with Metaio(AR technology company in Germany ). R&D provided its prototype to NTT East, and now it is under field trial with RICOH and Panasonic corporation. Instructor On-site worker AS server MCU AR server AiR stamp Mgmt. Copyright©2013 NTT CORPORATION 11
  • 13. Agenda What we are Telco’s Reality Service Visualization in R&D How we are creating new services ~ Frameworks Service model Work field Portfolio Three type of purpose Summary Copyright©2013 NTT CORPORATION 12
  • 14. Service model ~ A conceptual hierarchy of Services Super ordinate concepts (Super-classes) RTC NonRTC Service Classes Services (Instances) Use cases Domains of use cases Learning Foreign Tongs P2P VBS+ Mashup AiR Stamper 7-5-3 Anot . Conf. Set-up Appliances Remote Instructions Energy Business Medical/Health Care … MCC DS … EMS OOD/OiC Sight Finder FMC PUSH RTC w/MC Personal Welfare M2M RCS SIS Com. Com. P2M OTT Services HEMS + RemoCon SaaS CaaS CC Family … IDS Power Monitor/ Control Guide Booking Popularity Contests Community Government Agriculture Entertainment Copyright©2013 NTT CORPORATION 13
  • 15. Sight Finder Sight Finder can assist such as visually impaired, aged, foreign, and specialneeds people using sight information. The architecture consists of cloud-based recognition engines running in parallel. Recognition Engines Object Video/ Distributor Picture Text Maker Face Color Audio ROI* Sync. Voice Alarm Inst. *Region of Interest Location etc. Copyright©2013 NTT CORPORATION 14
  • 16. Sight-X ~Sight Finder variation Docomo’s commercial service, “Shabette(Speech)-Concierge” is a Siri-type speech recognition based Q&A service. Sight-X adds real-time image recognition capability to the above. User can get additional information of already registered object images. Tell me detail! Name 【宮坂醸造・真澄】 宮坂醸造・真澄】 純米「奥伝寒造り 「奥伝寒造り」 純米「奥伝寒造り」 ¥1200(税込) Caracteristics I’m curious about this. How is its reputation? Reputation 昔ながらの日本酒の 味ですが、くせのな い洗練された味で美 味しい魚ととても合 いました。(40代男 性) Like what? Similar wine 先月購入した“花美蔵” に似た味わいです Recommendation 冷蔵庫でよく冷や し、魚料理と一緒に 飲むと最高です! (20代女性) 日本酒通のAさん Copyright©2013 NTT CORPORATION 15
  • 17. Iro-coco (Color indicator) ~Sight Finder variation “Iro-coco” is a service for color-vision deficiency people. It indicates specified color objects by displaying color signs. Multiple color objects can be simultaneously indicated as well. Normal View Deficiency view The example indicates red objects. Color signs Red Orange Yellow Green Sky blue Blue Purple Copyright©2013 NTT CORPORATION 16
  • 18. Service Class broken down into Service instances All services(instances) are derived from the service class “Real-Time Communication with Media Conversion(RTC/w MC) ”. Services (instances) Sight Finder Service class RTC w/MC SightX Iro-coco The media stream is modified/processed during real-time communication with users and cloud. (Color Indicator) AiR Stamper …and more Copyright©2013 NTT CORPORATION 17
  • 19. Architecture for RTC with Media Conversions Converged media stream A Audio Video B Contributes Additional info./ annotation with Media proc. RTC w/ MC Services Services (instances) Media proc. Enablers A Real-time Communication Platform Copyright©2013 NTT CORPORATION B 18
  • 20. Agenda What we are Telco’s Reality Service Visualization in R&D How we are creating new services ~ Frameworks Service model Work field Portfolio Three type of purpose Summary Copyright©2013 NTT CORPORATION 19
  • 21. Work field Portfolio The work field portfolio gives an overall view of created/creating services. It also allows combinational considerations for technologies and application domains. Use-case domain Technology Personal Home Work City Media processing HTML5/WebRTC Big data mining Copyright©2013 NTT CORPORATION 20
  • 22. HTML5/WebRTC impact on Carriers • Independent from OS and machines • Ability to realize similar native-applications • Enabling browser based RTC 1. Possibility to restructure current OTT driven App/Contents markets 2. New business opportunity using its scale merit of “One-source-multi-devices” nature 3. Providing novel-UX services combining with RTC and Web Copyright©2013 NTT CORPORATION 21
  • 23. HTML5/WebRTC applicable domain PERSONAL HOME BUSINESS CITY Copyright©2013 NTT CORPORATION 22
  • 24. OiC(Office in the Cloud) OiC is a HTML5 based novel service which establishes a virtual office in the cloud, where all office staffs work together virtually using any HTML5 browser equipped devices from remote (i.e., nomadic working). Cloud NGN(+Wifi)/LTE Copyright©2013 NTT CORPORATION 23
  • 25. OiC Screen Entry screen is designed as an office SNS and basic communication screen is like that of RCS. Other applications include teleconference, collaboration, document share, scheduler, and many business applications are all browser based. OiC Cloud Browser (basic communication tool) Browser (office member list = phone book and presence) Copyright©2013 NTT CORPORATION 24
  • 26. “Informative city” concept Everywhere you go, you can get information • you want based on your preference and situation. • that can only be found there. • using your own usual device. You can also generate information • for someone in the same area. We aim to at “Informative city”, where such information services are filled with. Copyright©2013 NTT CORPORATION 25
  • 27. Wifi-LBS(Location Based Service) 「Wi-Fi LBS」 Wifi-LBS can provide wide variety of location-based services to users. HTML5 browser and small resident program* enables Wifi-LBS. LB rich contents delivery/aquisition services Virtual library/ cinema theater Location info. delivery Ad-hoc services by mobile Wifi AP Mobile Wifi AP curator Mobile Wifi AP Tour guide LB messaging w/ photos and voice Coupon push Wifi based meter reader LB communication services Movement monitoring Mobile Wifi services in train/bus Copyright©2013 NTT CORPORATION 26
  • 28. Agenda What we are Telco’s Reality Service Visualization in R&D How we are creating new services ~ Frameworks Service model Work field Portfolio Three type of purpose Summary Copyright©2013 NTT CORPORATION 27
  • 29. Three type of purpose This defines service visualization purpose and the work procedure. Type-I: R&D proposal incorporating near-term and maturated R&D technologies Type-II: Service visualization aimed at addressing issues on the business side Type-III: Feedback of R&D core technology development Type-III Business side R&D core tech. development Type-I Type-II Time required for commercialization Copyright©2013 NTT CORPORATION 28
  • 30. Summary Telco’s Reality Organic growth in communication area is getting difficult. Transforming from “a provider” to a “Value partner” Service Visualization in R&D How we are creating new services ~ Frameworks Service model • Service class gives an unified architecture allowing efficient service implementation. • Service(instance)s can be derived from the service class, that enriches service ideas. Work field Portfolio • This portfolio gives an overall view of created/creating services. • It allows combinational considerations for technologies and application domains. Three type of purpose • defines the purpose of service visualization and the work procedure. Copyright©2013 NTT CORPORATION 29
  • 31. Collaborations are welcome ☺ Thank you Contact: sst@lab.ntt.co.jp 30