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TADS Telecom Summit Layer 7 Ross Garrett

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Ross Garrett, Layer 7 (CA), presentation in the Telecom Summitt at TADS 21-22 Nov in Bangkok on 'The API-Driven Telco'

Ross Garrett, Layer 7 (CA), presentation in the Telecom Summitt at TADS 21-22 Nov in Bangkok on 'The API-Driven Telco'

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  • 1. The API-Driven Telco Ross Garrett Ross.Garrett@ca.com | @gssor
  • 2. Who is Layer 7? Financial'Services ' Communica1ons ' Public'Sector ' Select'Others '
  • 3. Why are APIs important http://openclipart.org/detail/25240/aiga-information--by-anonymous-25240
  • 4. APIs are the fabric of our world
  • 5. For many startups and disrupters, APIs are the very core of their product
  • 6. For most other organizations, APIs are the leading edge of innovation
  • 7. Even our things are controlled by APIs these days
  • 8. Who was the first API Provider? http://www.flickr.com/photos/purpleslog/3739947268/
  • 9. February 7th, 2000 Salesforce.com officially launched at the IDG Demo 2000 conference
  • 10. APIs have been a part of our industry for many years… SalesForce.com 2000 ProgrammableWeb 2005 Parlay X iPhone 2003 2007 Amazon 2002 Skype 2003 Parlay 1998 Flickr 2004 Facebook Twitter 2006 OneAPI 2008 RCS 2008 Twilio 2007/8 WebRTC 2011 iMessage 2011
  • 11. The API-Driven Telco
  • 12. Where Do APIs Create Value?
  • 13. Become API Oriented
  • 14. Mandate  to  Amazon  developers:   • Data  and  func+onality  will  only  be   exposed  through  APIs   • APIs  must  be  designed  for  use  by   external  developers   • If  you  don’t  do  this,  you  will  be   fired   -­‐  Jeff  Bezos,  c.  2002  
  • 15. Build Great APIs
  • 16. Promote your APIs
  • 17. Developer Hackathons For both Internal & External audiences
  • 18. What can we expect from the “Network” of tomorrow? http://www.tradingacademy.com/resources/financial-education-center/financial-images.aspx
  • 19. Network Virtualization Approach Orchestrated, Automatic & Remote Install Classic Network Appliance Approach GGSN SBC RAN DPI MR CDN ISV Virtual Appliances Standard High Volume Servers Standard High Volume Storage Standard High Volume Ethernet Switches Network Functions Virtualization http://www.flickr.com/photos/mendhak/7479942060/ http://portal.etsi.org/NFV/NFV_White_Paper.pdf
  • 20. Thank-you! Ross Garrett Ross.Garrett@ca.com | @gssor