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TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
TADS Telecom and Developer Stream OnMobile Florent Stroppa
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TADS Telecom and Developer Stream OnMobile Florent Stroppa

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Florent Stroppa, OnMobile, presentation at Telecom and Developer Summits at TADS 21-22 Nov 2013 in Bangkok. "Reinventing Ringback Tones by Opening up the RBT infrastructure to Telecom App …

Florent Stroppa, OnMobile, presentation at Telecom and Developer Summits at TADS 21-22 Nov 2013 in Bangkok. "Reinventing Ringback Tones by Opening up the RBT infrastructure to Telecom App Developers.'

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Transcript

  • 1. RINGBACK TONE, REINVENTED TADS Conference - November 2013
  • 2. WHAT IS RINGBACK TONE?
  • 3. When someone calls you, you hear a ringtone
  • 4. When you are calling someone, you hear her ringback tone
  • 5. It sounds like this in the USA
  • 6. like this in Europe
  • 7. … and this in UK
  • 8. It comes from the network and it decides if it should be a ringback or a busy tone
  • 9. Years ago, it was generated by those machines Before the standard, synthesized ring and busy tones, those sounds were generated by large rotating machines and analog electronics. Since there was a wide array of different equipment used in different places, no two exchanges sounded exactly the same.
  • 10. Today it is much more advanced. In many countries, ringback music is a popular means of expression.
  • 11. As an example, when I call my boss, I listen to this ringback music
  • 12. Tomorrow, when you call me, you will listen to this ringback
  • 13. 3 THINGS ARE CHANGING THE ENVIRONMENT FOR RINGBACK TONES
  • 14. 1.  Rise of smartphones 2.  Simple RBT APIs 3.  VoLTE
  • 15. Smartphones are context-aware •  Apps are simplifying the manual process of updating the Ringback tone •  Smartphones are always connected and are aware of the surrounding context •  Apps can change the tone automatically based on the underlying context
  • 16. Simple RBT API •  OnMobile is updating its RBT platform with rich set of REST APIs and device SDKs •  Any type of audio can be supported – user generated music, app generated voice •  Simple APIs are all about reducing friction for developers and thus enabling new use cases for end-users
  • 17. •  With VoLTE, we are moving to HD Voice (also known as Wideband Audio) •  Where previous cell phone voice codecs only supported frequencies up to 3.5 kHz, Full-HD Voice supports the entire bandwidth range from 20 Hz to 20 kHz. •  This is the same qualitative leap that when we moved from tape to CD
  • 18. VoLTE will transform audio quality Circuit  Switched  Voice  
  • 19. RBT IN NUMBERS
  • 20. RBT is already big •  •  •  •  500M ringback music played per day 500 Press* to copy per second 5 new accounts per seconds – like FB OnMobile RBT service reaches 800M people per day globally
  • 21. TAKING A DIFFERENT LOOK AT RINGBACK TONE
  • 22. RBT is 8 seconds of airtime •  There are billions of calls made everyday. In most of them, the boring ringback tone is played and the rest is used to play ringback music •  The 8 seconds of airtime before the call is an underused asset, perceived as low-tech. •  140 characters and copper could also be seen as low-tech but we have twitter and broadband internet
  • 23. A lot can be conveyed in 8 seconds Sports   Ads   VOICE   RBT   8  secs     of  audio     Info   Faith   AUDIO   Music  
  • 24. Callee Info Thanks to personal data and smartphones, a wide range of callee* info can be transmitted to the network: •  Availability •  Low battery level •  Location (kids when parents call) •  Roaming status
  • 25. Sports – Ringback sports
  • 26. Sports - Ringback Sports •  Ringback music is about expressing yourself through music •  Ringback sports is about supporting your team during tournaments and global events such as the World Cup
  • 27. Cause-RBT Help users support a cause and virally ask for donations
  • 28. Ad-RBT •  Ad‐RBT does not require special handsets or 3G data service: it works with 100% of mobile users. Fixed, local or international, at home or roaming abroad all receive RBT •  Ad‐RBT reaches a highly attentive audience as the caller is waiting for the callee to answer •  The RBT is the only “unused time” during the call which is suitable for advertising.
  • 29. EVOC8
  • 30. The evoc8 platform Evoc8 is the platform that will allow third parties to build RBT app on top of OnMobile RBT infrastructure •  The Facebook platform helps Web developers build Facebook apps. •  iOS helps mobile app developers build iPhone and iPad apps •  Evoc8 helps telco app developers build RBT apps
  • 31. A few demo apps using evoc8
  • 32. We are launching a developer challenge during TADS
  • 33. THANKS for your attention Bangalore, Mumbai, Paris, Seattle www.onmobile.com
  • 34. COPYRIGHT PRESENTATION
  • 35. Pictures copyright Slide  3  -­‐  h?p://cdn.imore.com/sites/imore.com/files/field/image/2013/04/iphone_5_call_hero.jp   Slide  5  -­‐  h?p://farm9.staNcflickr.com/8429/7759310220_6b8e35f671_h.jpg   Slide  6  -­‐   h?p://st.gdefon.com/wallpapers_original/wallpapers/257461_Nlt-­‐shiU_-­‐parizh_-­‐gorod_-­‐lyudi_-­‐ yejfeleva_3072x2048_(www.GdeFon.ru).jpg   Slide  7  -­‐  :  h?p://www.flickr.com/photos/doug88888/8386940215/sizes/l/in/photolist-­‐dM8g8v-­‐aQGJhr-­‐aTcqve-­‐ aQegnx-­‐b3bGpp-­‐aQ7mwB-­‐a4ykF7-­‐aQGHrr-­‐82TbLR-­‐9x7MxH-­‐ a2LfpV-­‐8aGjRY-­‐7YgLGe-­‐88BECx-­‐84e1yM-­‐84RnLn-­‐88vLWu-­‐83G1zb-­‐87AdiH-­‐89HgGy-­‐7Ya1Jp-­‐89fyMZ-­‐7SgX9c-­‐8a2 D4W-­‐8NcXUZ-­‐8aZ2PA-­‐7ZrAb6-­‐836awh-­‐89fKd8-­‐a9MLNA-­‐86RLyG-­‐9KoBE2-­‐fxMo3V-­‐dMMAAD-­‐7YAmmM-­‐9fn3ab-­‐ dFgswr-­‐84hZYS-­‐as5goF-­‐99yUaj-­‐g3FWXw-­‐99yU33-­‐8jEeEx-­‐9CqGeM-­‐8KoFyB-­‐7zy512-­‐7Etb3L-­‐a9m 6pk-­‐8bkvxZ-­‐a3wmFk-­‐a3zd41/   Slide  8  -­‐  h?p://www.flickr.com/photos/brown_family_album/4607229186/sizes/o/in/photolist-­‐828fHY-­‐ bsgV8P-­‐ab8Y2y-­‐arfH4E-­‐dcLrm5-­‐dCUix-­‐7QtoqU-­‐7Qqs3n-­‐7QpZCB-­‐ajWm9P-­‐7QtgGw-­‐7Qqu5z-­‐7QNoQ-­‐fQupJN-­‐ fQdrMa-­‐fQuyMS-­‐fQdz4n-­‐fQurAh-­‐fQczqn-­‐fQcDLr-­‐fQdKhr-­‐fQuo7f-­‐fQudTw-­‐fQucdo-­‐fQu1YL-­‐a2R9Mn-­‐bmt78u-­‐ fQdq48-­‐fQdGw8-­‐fQuALj-­‐fQu6Z5-­‐fQcGr4-­‐fQuuQS-­‐fQcu6M-­‐fQcKAV-­‐fQujAf-­‐fQu3Kq-­‐fQu8Rh-­‐fQch9g-­‐fQtYEQ-­‐ fQugjh-­‐dGc1AW-­‐fGf4Rz-­‐9vcZmd-­‐fGf2FR-­‐fGf4Za-­‐fGf4Gn-­‐8mSJPK-­‐7TcXl-­‐fQdk3V-­‐fQvgc3   Slide  10  -­‐  Image:  h?p://farm9.staNcflickr.com/8429/7759310220_6b8e35f671_h.jpg   Slide  11  -­‐  h?p://wp.streetwise.co/wp-­‐content/uploads/2013/01/How-­‐to-­‐dominate-­‐a-­‐phone-­‐interview.jpg   Slide  12  -­‐  h?p://www.flickr.com/photos/balNc-­‐development-­‐forum/5369318551/sizes/l/in/photostream/   Slide  25  -­‐  h?p://www.flickr.com/photos/jusNngreen19/7765997812/sizes/l/in/photostream/   Slide  27  -­‐  h?p://www.ifrcmedia.org/blog/wp-­‐content/uploads/2012/08/p-­‐PHL0521.jpg                

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