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Broadband world forum service delivery framework KPN presentation

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KPN's presentation at the Broadband World Forum 2010 at the session "Service Delivery Platform Evolution Revolution, Convolution, Amalgamation, Elimination or Virtualization." ...

KPN's presentation at the Broadband World Forum 2010 at the session "Service Delivery Platform Evolution Revolution, Convolution, Amalgamation, Elimination or Virtualization."
KPN vision is to provide services to any device on any network at anytime. Eventually, it moves to "Everything-is-a-Service" model. From a user perspective consistent, on-par (Apple setting the bar) UX is one of the most important buying (and usage) motivation. Customer satisfaction efforts demand co-operation/partnership with others in the value chain, among which are (independent) developers, VARs, users, verticals, etc. Hence, services will encompass assets and capabilities from many different sources. Critical for this paradigm is fulfillment(including activation, registration, log-on), assurance and billing.

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  • 1. Service Delivery Platform Evolution KPN’s SDP Experiences Broadband World Forum 2010 Colin pons October 26, 2010
  • 2. Connecting users to Services and Content Customer demand, Technology and Business Model Innovation Trends drive the tear- down of classic Telco servide delivery model and value shift Competition at all points of the value chain 1
  • 3. Strategic choices: Competing with Internet Application/Content Providers and Device manufactuers 2
  • 4. Strategic choices: Bit Pipe Connectivity Provider. The DHL or Fedex of digital content? 3
  • 5. Strategic choices: Co-Operation Telco networks, enablers and service enriched/enhanced with service and content from third parties 4
  • 6. The Google Example 6
  • 7. Gadgets from the Reality Distortion Field 7
  • 8. Telco SDP
  • 9. WHAT IS NOT WORKING? 9
  • 10. Bad execution and lack of customer insight are dominant causes of failure in innovation, but the need for differentiated services is clear 10
  • 11. Bad execution and lack of customer insight are dominant causes of failure in innovation, but the need for differentiated services is clear 11
  • 12. Bad execution and lack of customer insight are dominant causes of failure in innovation, but the need for differentiated services is clear 12
  • 13. Bad execution and lack of customer insight are dominant causes of failure in innovation, but the need for differentiated services is clear 13
  • 14. Classic SDP and it predecesssor IN focused on the service development issue only Reduce development effort, costs and duration 14
  • 15. App Shops
  • 16. Service Delivery Framework... • A Methodology, not a product or technology (‘IMS’). • Re-useable components and well-defined (open) interfaces – Both service platforms (IT) and process IT (BOSS) • Not limited to service creation or initiation, but also continuous delivery 16
  • 17. The outline Assembly Middleware Enablers DataCenter 17
  • 18. The fundamentals – or what are our lessons learned