Rich Communications Highlights, Time to Change the Strategy
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Rich Communications Highlights, Time to Change the Strategy

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Review of the WebRTC pre-conference workshop, and the main conference. Highlight the need to change the RCS strategy, copy Libon and get the RCS API better written.

Review of the WebRTC pre-conference workshop, and the main conference. Highlight the need to change the RCS strategy, copy Libon and get the RCS API better written.

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Rich Communications Highlights, Time to Change the Strategy Rich Communications Highlights, Time to Change the Strategy Presentation Transcript

  • Rich Communications Highlights Time to change the plan
  • Structure • Overall Impressions and RCS Situation Analysis o o We must promote cool stuff o 2 Orange Libon shows the way o • • • The Generals need to change the plan There’s a $100B hole we need to fill Orange Libon Case Study Fraunhofer Fokus on RCS APIs Paris to Berlin joyn hackathon © 2010 Alan Quayle Business and Service Development
  • Its time for the generals to change the RCS strategy Simply hoping ‘when RCS is everywhere that people will use it’ is not a strategy its wishful thinking – Apple needs to see the value in RCS.
  • RCS Strategy RCS Go To Market It will all be OK when RCS is everywhere. It will all be OK when RCS is everywhere. RCS lacks a go to market plan – still technology / standards led Treated as an inflexible plan – ‘it will be this way!’
  • Current RCS Strategy Telco Exec Careers The ‘believe don’t think’ approach is simply because some exec’s have tied their careers to a fixed RCS plan – the plan needs to change
  • Orange Libon shows us the way – they where the only ones to talk about real customer results
  • The industry is not promoting the cool stuff, as requested in the TAD Manifesto, for the joyn hackathon Solaiemes was the underlying technology, that should be promoted!!!!!
  • Analysys Mason Prediction on Voice Usage Telco voice usage will remain significant (74% of usage by 2018). New comms services will be essential to maintain revenue given price pressure and data revenues not offsetting declines.
  • Analysys Mason Prediction on Messaging and ARPU Telco messaging will become niche, anticipate rapid revenue decline as SMS moves to data. Analysys Mason is predicting a >25% ARPU decline by 2018. Industry needs to find >$100B in new revenues within 5 years.
  • RCS and an IP Client – fast, innovative and interoperable (plus gets around the silly roaming in RCS)
  • IP Client is key – innovate! Do not rely on the tired old network groups to deliver a tired old and increasingly irrelevant service
  • People will use telco’s innovative services!
  • This was the ONLY preso that showed numbers on customer impact!!!!!
  • Bypass legacy roaming which simply drives every more customers to other service providers
  • Nikas made a great point of NOT using RCS to complete with other service providers
  • Bring together VoLTE, RCS, and WebRTC to embed communications everywhere
  • RCS API strategy is KEY
  • The OMA joyn API is just not modern and well written – Need an open call to real communication API experts like Tropo, Twilio, etc. to create a modern well-written RCS API.