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Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
Policy Control and Charging 2013 Conference Summary
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Policy Control and Charging 2013 Conference Summary

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Highlights from the Policy Control and

Highlights from the Policy Control and

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  • 1. Policy Control and DataCharging Conference 2013HighlightsPolicy Control and Real-Time Charging Conference15th-17th April 2013, Berlinwww.alanquayle.com/blog© 2013 Alan Quayle Business and Service Development 1
  • 2. © 2013 Alan Quayle Business and Service Development 2David Sharpley from Amdocs gave a nice review of the emergence of theevolution of the policy market. By 2017 Policy Market could be $2.4B anddominated by a few vendors, this is the big question facing the industry, where isthe growth going to come from?
  • 3. © 2013 Alan Quayle Business and Service Development 3For many of these scenarios customer interaction is required, which is challenging. Turbo Boosthas been shown in the Cable industry not to work, as it requires the customer to do something.Many of these have business model issues, such as Toll Free and Free Shipping, though use casessuch as ‘unlimited’ FaceBook access work in developing markets; but they are on an evolution tocustomers wanting unconstrained internet access.
  • 4. © 2013 Alan Quayle Business and Service Development 4In developing markets there are clear opportunities for specific packages, BUT we are starting tosee a migration to traditional developed market approach of GB data plans and peopleincreasingly DO NOT want to be constrained to a just a few web sites, and stung on charges if theyclick on the link that takes them outside of Facebook. Is it just a temporary gaming of internetaccess?
  • 5. © 2013 Alan Quayle Business and Service Development 5Christophe Coutelle from Huawei reviewed the role of analytics in sweating thenetwork assets
  • 6. © 2013 Alan Quayle Business and Service Development 6As long as all flows of a similar type are treated equally regulatory issues can bemostly avoided, but DPI is not perfect, and some flows are missed, as we’lldiscuss later.
  • 7. © 2013 Alan Quayle Business and Service Development 7This is powerful, making the network look good. Customers are paying for MBB,so make that service the best it can be.
  • 8. © 2013 Alan Quayle Business and Service Development 8This use case came up in the Telco Big Data conference in Dec 2012 – impressivereturn on investment.
  • 9. © 2013 Alan Quayle Business and Service Development 9Some called it policy on the handset, which I think is the wrong focus. Rather theoperators’ self-care portal on the device can be used for promotions. I reviewlater an interesting use case from Ben Toner of Roke.
  • 10. © 2013 Alan Quayle Business and Service Development 10Christophe showed we have much more to do in simply operating the networkbetter.
  • 11. © 2013 Alan Quayle Business and Service Development 11Cassio from Bell Canada gave an important presentation on the need to breakthrough the data silos and present a complete and real-time view of the customer
  • 12. © 2013 Alan Quayle Business and Service Development 12In doing so Telcos can finally start to have a better view of the customer.
  • 13. © 2013 Alan Quayle Business and Service Development 13This is a key point, it’s a Front End integration exercise, that accesses data acrossthe existing back-end systems. So charging finally has a view that a customerroams often, yet goes not use data, hence make a data roaming offer the next timethey land.
  • 14. © 2013 Alan Quayle Business and Service Development 14Vendors have not taken that much note of UDR, when its potentially much moreimportant than all the fancy policy ideas, and is a prerequisite for any of the BigData wishful thinking happening at the moment.
  • 15. © 2013 Alan Quayle Business and Service Development 15SPDY is an open networking protocol developed primarily at Google fortransporting web content. It has wide industry support. Given Video is thedominant traffic type, its important to understand these changes. SSL makesDPI tougher!
  • 16. © 2013 Alan Quayle Business and Service Development 16Antoine Mercer from Bouygues sums it up well, need DSC (Diameter SignalingController) to fixed the problems created by telco standards people not learningfrom the fixed network. The Money is in the OCS!
  • 17. © 2013 Alan Quayle Business and Service Development 17In practice people have no idea, for developed markets they simply buy a 1GBplan, and upgrade if that proves inadequate. Similarly with prepaid people oftenbuy a package of data. They just want a reasonably priced package with no faff.
  • 18. © 2013 Alan Quayle Business and Service Development 18Some internet-based service providers are competitors (Skype, Netflix), some arepartners (Spotify). End to End QoS is not real and they know it, they care aboutchannel to market not QoS.
  • 19. © 2013 Alan Quayle Business and Service Development 19This is terrible customer service. The customers that want tethering will bewholly pissed off at such blocking, that’s why they buy phones not controlled bythe Telco. Tethering uses more data, more data use equals more money!!!MAKE IT SIMPLE
  • 20. © 2013 Alan Quayle Business and Service Development 20Turkcell’s data plans – where people are increasingly gong once they get hookedon Mobile Broadband
  • 21. © 2013 Alan Quayle Business and Service Development 21Increasingly I think these application focused packages will become niche aspeople simply want to access their services without interference
  • 22. © 2013 Alan Quayle Business and Service Development 22Customers are not dumb, once they see its cheaper to buy straight internet accessrather than a constrained plan, they make the move.
  • 23. © 2013 Alan Quayle Business and Service Development 23This is a great example of how developing markets are encouraging theircustomers to adopt MBB.
  • 24. © 2013 Alan Quayle Business and Service Development 24Its all about showing how much of the data plan has been consumed – ratherthan the old school way of punishing for overage.
  • 25. © 2013 Alan Quayle Business and Service Development 25Great example of the importance of analytics to improve profitability
  • 26. © 2013 Alan Quayle Business and Service Development 26Fixed ISPs focus on a reliable network where services simply work. They’re notengaged in a conversation. The ISP part of the offer is simply the right bundleand communicating usage. That’s it. All the other offers are about finding waysto get people hooked on MBB.
  • 27. © 2013 Alan Quayle Business and Service Development 27Great review of SDN – its complex, adds cost, and delay – its going to be manyyears before it breaks outside the data center into the wide area network.
  • 28. © 2013 Alan Quayle Business and Service Development 28Simple use case for intelligence on the handset to help customers
  • 29. © 2013 Alan Quayle Business and Service Development 29Shira Levine from Infonetics gave a great summary of the current status – policyhas got more complex, need a new deployment model.

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