Bridging the Network
Divide
Mark Windle, Head of Marketing
Agenda
Introducing Adaptive Signalling
Adaptive Signalling for
– Service Migration to IMS
– WebRTC
Summary
2© Copyright Op...
3
Signalling
Change is
expensive & slow
Functionality
within elements
Interactions
between elements
+
The behaviour
of the...
4
i
Network Services
Voice, Messaging, Video, Data,
Consumer, Enterprise, M2M,
Roaming, Prepaid
Network Capabilities
Charg...
Adaptive Signalling White Paper
5© Copyright OpenCloud Ltd 2014
www.opencloud.com/resources/whitepapers/
Agenda
Introducing Adaptive Signalling
Adaptive Signalling for
– Service Migration to IMS
– WebRTC
Summary
6© Copyright Op...
Service Migration to IMS
7© Copyright OpenCloud Ltd 2014
Existing Service
SCP
Legacy IMS
?
Service Migration to IMS – Duplicate?
8© Copyright OpenCloud Ltd 2014
Existing Service
SCP AS
Legacy IMS
Duplicate
Duplica...
EOL Issues
 Maintenance
 Change Requests
 Replacement (eventually)
9© Copyright OpenCloud Ltd 2014
Existing Service
SCP...
10© Copyright OpenCloud Ltd 2014
Existing Service
IMS
SCP AS
Service Migration to IMS – Re-use then Replace?
R-IM-SSF
Adap...
11© Copyright OpenCloud Ltd 2014
Existing Service
SCP AS
Service Migration to IMS – Adaptive Signalling
Adaptive
Signallin...
Agenda
Introducing Adaptive Signalling
Adaptive Signalling for
– Service Migration to IMS
– WebRTC
Summary
12© Copyright O...
13© Copyright OpenCloud Ltd 2014
Adaptive Signalling for WebRTC
Adaptive
Signalling
Legacy IMS WebRTC
WebRTC Signalling
Ga...
14© Copyright OpenCloud Ltd 2014
Adaptive Signalling for WebRTC
Adaptive
Signalling
Legacy IMS
WebRTC Signalling
Gateway(s...
Productised Solution Framework
Carrier-grade – Virtualisable – Scalable – Software-based
Openly Extendable for
Other Proto...
Agenda
Introducing Adaptive Signalling
Adaptive Signalling for
– Service Migration to IMS
– WebRTC
Summary
16© Copyright O...
Consumer Choice – Change is Constant
17© Copyright OpenCloud Ltd 2014
Aggregated
users
Something for everyone
Commodity
Se...
Adaptive
Signalling
Enabling Competitive Service Innovation
18
Individuals
Multi-
Device Feature
Phone
Fixed
Phone
LaptopT...
Summary
It’s inevitable
It’s accelerating
It’s vital
19
Change
Open, adaptive signalling solutions
Change the network to m...
www.opencloud.com
OPENCLOUD LTD (HQ)
Edinburgh House
St John's Innovation Park
Cowley Road
Cambridge CB4 0DS
United Kingdo...
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OpenCloud IMS WebRTC Workshop Adaptive Signaling Bridging the Network Divide

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OpenCloud presentation at the IMS WebRTC Workshop, Adaptive Signaling Bridging the Network Divide. IMS World Forum in April 2014 in Barcelona

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OpenCloud IMS WebRTC Workshop Adaptive Signaling Bridging the Network Divide

  1. 1. Bridging the Network Divide Mark Windle, Head of Marketing
  2. 2. Agenda Introducing Adaptive Signalling Adaptive Signalling for – Service Migration to IMS – WebRTC Summary 2© Copyright OpenCloud Ltd 2014
  3. 3. 3 Signalling Change is expensive & slow Functionality within elements Interactions between elements + The behaviour of the network Being more competitive means finding more competitive ways to make changes Adaptive Signalling Solutions Open Solution Development Change is less expensive and faster
  4. 4. 4 i Network Services Voice, Messaging, Video, Data, Consumer, Enterprise, M2M, Roaming, Prepaid Network Capabilities Charging, Authentication, Home-Routing, mPayments Network Information Subscriber Profile, Service Provisioning, Location, Device, Status Adaptive Signalling Solutions Service Interactions  Charging Offload  Prepay-enabled Enterprise Services New Network Capabilities  SMS Home Routing  Fraud Prevention  Alternative Roaming Provider Outbound API Exposure  OneAPI  3rd-Party Development Internal Network Exposure  M2M  Enterprise Services  Generic Service innovation Interworking & Protocol Conversion  EOL Workarounds  Harmonised Service-Layer  HLR-HSS Synchronisation Internet Connectivity  Social Network Integration  WebRTC Rhino: Solving Network Evolution Challenges Signalling Adaptive Signalling
  5. 5. Adaptive Signalling White Paper 5© Copyright OpenCloud Ltd 2014 www.opencloud.com/resources/whitepapers/
  6. 6. Agenda Introducing Adaptive Signalling Adaptive Signalling for – Service Migration to IMS – WebRTC Summary 6© Copyright OpenCloud Ltd 2014
  7. 7. Service Migration to IMS 7© Copyright OpenCloud Ltd 2014 Existing Service SCP Legacy IMS ?
  8. 8. Service Migration to IMS – Duplicate? 8© Copyright OpenCloud Ltd 2014 Existing Service SCP AS Legacy IMS Duplicate Duplicate Costs  Maintenance  Space/Power  Change Requests
  9. 9. EOL Issues  Maintenance  Change Requests  Replacement (eventually) 9© Copyright OpenCloud Ltd 2014 Existing Service SCP Legacy Service Migration to IMS – Re-use? IM-SSF Adaptive Signalling IMS
  10. 10. 10© Copyright OpenCloud Ltd 2014 Existing Service IMS SCP AS Service Migration to IMS – Re-use then Replace? R-IM-SSF Adaptive Signalling Replace Legacy
  11. 11. 11© Copyright OpenCloud Ltd 2014 Existing Service SCP AS Service Migration to IMS – Adaptive Signalling Adaptive Signalling Interworking & Protocol Conversion  EOL Workarounds  IM-SSF  R-IM-SSF  HLR-HSS Synchronisation Service Interactions  Service Broker  SCIM  Charging Offload  Prepay-enabled Enterprise Services Entire Subscriber Base One Service Portfolio Eg. VoLTE Legacy IMS
  12. 12. Agenda Introducing Adaptive Signalling Adaptive Signalling for – Service Migration to IMS – WebRTC Summary 12© Copyright OpenCloud Ltd 2014
  13. 13. 13© Copyright OpenCloud Ltd 2014 Adaptive Signalling for WebRTC Adaptive Signalling Legacy IMS WebRTC WebRTC Signalling Gateway
  14. 14. 14© Copyright OpenCloud Ltd 2014 Adaptive Signalling for WebRTC Adaptive Signalling Legacy IMS WebRTC Signalling Gateway(s) ?? WebRTC
  15. 15. Productised Solution Framework Carrier-grade – Virtualisable – Scalable – Software-based Openly Extendable for Other Protocols Open Application Server Developer support  Documentation  Dev. Tools  Test Tools  Support PLUS Network Elements Network Signalling + + + Multiple Adaptive Signalling Applications Competitive Change requires Open Products Productised Common Protocols Telecom Application Developers  In-House  SI’s and Partners  3rd Party Community 15
  16. 16. Agenda Introducing Adaptive Signalling Adaptive Signalling for – Service Migration to IMS – WebRTC Summary 16© Copyright OpenCloud Ltd 2014
  17. 17. Consumer Choice – Change is Constant 17© Copyright OpenCloud Ltd 2014 Aggregated users Something for everyone Commodity Services / features The “Core” Revenue Individuals Differentiation The “Long tail” Market Share Personalisation
  18. 18. Adaptive Signalling Enabling Competitive Service Innovation 18 Individuals Multi- Device Feature Phone Fixed Phone LaptopTabletSmart Phone Smart TV Games Console Internet Others Multi- Access Legacy Circuit Switched Next-Gen IP Packet Switched Connected Machines Service Interactions Network Capabilities Outbound API Exposure Service Innovation Enablers Exposed Network Assets Internet Connectivity & Web Services Open Service Development Service Compositions Legacy Services Next-Gen Services Extensible “Off the shelf” Services 3rd Party Network Apps 3rd Party External Apps Social Groups Multi- Role Families Organisations Converged Service Layer
  19. 19. Summary It’s inevitable It’s accelerating It’s vital 19 Change Open, adaptive signalling solutions Change the network to make the network easier to change Service Migration to IMS, WebRTC and more simply more competitive
  20. 20. www.opencloud.com OPENCLOUD LTD (HQ) Edinburgh House St John's Innovation Park Cowley Road Cambridge CB4 0DS United Kingdom TEL +44 (0)1223 395 611 FAX +44 (0)1223 223 021 OPENCLOUD NZ LTD Level 5 Sovereign House 34 Manners Street Wellington 6011 New Zealand TEL +64 (0)4 498 0069 FAX +64 (0)4 385 2794 WEBSITES www.opencloud.com http://developer.opencloud.com EMAIL info@opencloud.com MEDIA ENQUIRIES pr@opencloud.com For further information: © Copyright OpenCloud Ltd 2014 20
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