Cadbury

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Cadbury Industry Cadbury products

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Cadbury

  1. 1. Introduction History Cadbury in India Brand Development Market Share Marketing StrategiesWhy they have Advertised ? Evolution Bibliography
  2. 2. Cadbury Dairy Milk, an enormous breath of emotionsShared Values like Family Togetherness & IndividualEnjoymentEntered the Indian market in 1948
  3. 3. Started in 1824By John Cadbury, In Birmingham, EnglandSold 11 kinds of Cocoa & 16kinds ofDrinking ChocolateManufactured 1st Milk Chocolate in 1897
  4. 4. IntroducedIntroduced in India in 1948 Kraft Foods India Cadbury India is a fully owned subsidy of Kraft Foods India Chocolate Market Remains at the top of the Indian Chocolate Market
  5. 5. Brand • Distinctive packaging design Development • Corporate purple colour Through • Glass and a half of full cream milk logo Packaging • Cadbury script logo. • FlavoursIrresistible Taste • EG. Fruit & Nut, Orange, Silk
  6. 6. Three Big Cadbury operates Market Share of 4 categories inPlayers India Chocolate• Cadbury • Chocolate • Over 70% in• Nestle Confectionary chocolate• Amul • Beverages category • Biscuits • Considered as • Candy “Gold Standard Chocolates”
  7. 7. Advertising Taglines Target • Shubh Aarambh Customers • Kuch meetha • Kids & hojaye Teenagers • Meethe me kuchNew Products meetha ho jayeInnovations • Have you felt silk• Variety of lately ? Chocolates
  8. 8. Need to fight for attention• Other Confectionary BrandsCelebrations• Different products for different festivalsProduct Awareness• Desire to eat a Cadbury after watching its commercial
  9. 9. Cadbury Worldwide Products Timeline 1865 – Cadbury 1875 – Cadbury 1897 – Cadbury Cocoa Essence Easter Eggs Milk Chocolate 1908 – Cadbury 1905 – Cadbury 1915 – Cadbury Bournville Dairy Milk Milk Tray Chocolate
  10. 10. Cadbury Products Worldwide Timeline 1920 – Cadbury 1923 – Cadbury 1929 – Cadbury Flake Crème Eggs Crunchie 1960 – Cadbury 1938 – Cadbury 1948 – Cadbury Dairy Milk Roses Fudge Buttons
  11. 11. Cadbury Worldwide Products Timeline 1968 – Cadbury 1970 – Cadbury 1974 – Cadbury Picnic Curly Wurly Snack 1974 – Cadbury 1983 – Cadbury 1985 – Cadbury Double Decker Wispa Boost
  12. 12. Cadbury Worldwide Products Timeline 1987 – Cadbury 1992 – Cadbury 1995 – Cadbury Twirl Timeout Wispa Gold 1996 – Cadbury 2001 – Cadbury 2009 – Cadbury Fuse Brunch Bar Snowbites
  13. 13. Cadbury Products Worldwide Timeline 2010 – Cadbury 2010 - Cadbury 2010 – Cadbury Silk Bliss Dairy Milk Shots 2011 – Cadbury 2012 – Cadbury Bournville Marvellous (Relaunched) Creations
  14. 14. www.cadburyindia.comwww.kraftfoodsindia.com www.evi.comwww.wiki.answers.com www.cadbury.co.uk www.youtube.com

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