• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Mobile World Congress - key trends from an automotive perspective

Mobile World Congress - key trends from an automotive perspective



SBD visited and presented at the Mobile World Congress in Barcelona and we’re sharing presentation together with a short event report. Highlights of the report include: ...

SBD visited and presented at the Mobile World Congress in Barcelona and we’re sharing presentation together with a short event report. Highlights of the report include:
• Overview of Operating Systems including MeeGo IVI demo from Chinese vehicle manufacturers
• Positive feedback from attendees on the future of Qt for automotive use
• Opinion on wireless communications including LTE and NFC
• Connectivity options for bringing telematics to cars



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds


Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Mobile World Congress - key trends from an automotive perspective Mobile World Congress - key trends from an automotive perspective Presentation Transcript

    • Mobile World Congress Key trends from anautomotive perspective February 2011
    • IntroductionThis complimentary event report from SBD provides a high-level overview of the keytrends from Mobile World Congress (MWC) that are likely to have an impact on theautomotive industry.In addition to visiting the show, SBD gave a presentation on the ‘Evolvingconnectivity needs of the automotive industry’ at the GSMA Embedded MobileSeminar. The presentation is attached towards the end of this report.This event report has been structured as follows:  Operating systems and apps  Wireless communication  Smartphone integration  SBD presentation at MWC 2
    • Operating Systems and Apps 3
    • Android for mobile, MeeGo for carsThe highlight of this year’s Mobile World Congress was the proliferation ofGoogle’s Android OS. A number of device makers displayed smartphones andtablets running Android.However, talking to SBD, a few vendors said that Android is reducing theperceived importance of hardware quality and that several low cost Androidtablets are being returned by dealers due to hardware issues.Nokia’s decision to ditch MeeGo for Windows for its smartphones means thatMeeGo’s future is now resting heavily on Intel’s shoulders. This was evident atthe show with Intel strongly promoting MeeGo for embedded systemsincluding In-Vehicle Infotainment (IVI). Intel also announced the public releaseof its AppUp program that allows 3rd party app developers to create MeeGoapps.There is growing scepticism within the industry on MeeGo’s future in the CEmarket. Despite this, Intel is confident that MeeGo will play an important rolein embedded systems, especially IVI, because of the links with GENIVI. Intelrevealed to SBD that it is talks with a number of car makers to integrate itsAtom processor and MeeGo OS in various automotive infotainment platforms. 4
    • Chinese OEMs first with MeeGo infotainmentAt the MeeGo stand, Intel showed IVI systems from Chinese vehicle manufacturers Geely andHawtai. Intel said these systems have just been launched in the Chinese market: 5
    • Mobile Devices and Qt keep goingUnknown to many is the French company Mobile Devices and its Linux-basedoperating system, MCT. This OS already powers a number of devices in themarket from simple telematics black boxes to connected PNDs (Coyote, Mappyin France).Mobile Devices’ solution is complete with the OS, SDK for apps and full supportfor connected services. The company told SBD that their solution has beenchosen by a vehicle manufacturer who will be launching a low-costinfotainment system with connected apps in the near future.SBD talked to a number of OEMs at the show about Qt. Overall, the outlookwas positive and a large majority believed that Qt will continue to play animportant role to create GUIs (Graphical User Interfaces), especially forautomotive applications.Intel’s AppUp SDK is based on Qt, and Intel hopes to attract 3rd partydevelopers who were once pinning their hopes on Nokia to create Qt apps forsmartphones. However, there are growing concerns that app developers arelikely to switch to Android than continue with Qt as it relies heavily on thesuccess of MeeGo in the CE market. 6
    • WAC pushes ahead, but capabilities disappoint The Wholesale App Community (WAC) celebrated its anniversary and announced the commercial launch of its solution. WAC apps are strongly backed by network operators as the apps are cross-platform compatible. This way, network operators can have their own app stores and target a larger audience (Windows phones, Android phones etc). However, as the apps are based on a middleware solution, the capabilities are still limited and cannot compete with native apps (those downloaded from the Android Market for example). WAC expects to improve the functionality with future releases of its solution specification, including support for HTML 5. SBD believes that the WAC solution will not have an impact on in-car apps in the near future. However, such solutions that are middleware-based or browser- based (and hence OS independent) could be very interesting to vehicle manufacturers in the future. 7
    • Wireless communications 8
    • Hype over LTE continuesNumerous network operators were showing off their LTE capabilities. AlcatelLucent and Audi demoed an A8 with LTE, running applications such as videostreaming and music downloads over the air.During the GSMA seminar on embedded connectivity, several speakersexpressed their concerns over LTE. The general consensus was that LTE isinevitable, but still a few years away due to infrastructure requirements andlack of sustainable business models to manage high data costs. Anotheropinion was that M2M applications do not typically require data transfer largeenough to justify LTE. Infotainment applications in the car such as online musicstreaming are likely to use the occupants’ smartphones rather than theembedded communication module. 9
    • NFC gaining tractionA number of handset makers including Nokia, Blackberry and Samsungcommitted to fitting NFC on future devices. NXP and Continental showed a‘technology concept’ car fitted with NFC.Features demonstrated included door unlocking, in-car personalization such asseat settings, music menu, telephone address book options, location anddiagnostic data transfer to phone etc.NFC has started to gain traction within the mobile phone industry, especiallyfor mobile payments. Vehicle manufacturers are already working on NFCenabled key fobs (e.g. BMW) and in-car applications such as ‘touch to pair’Bluetooth functionality. 10
    • Smartphone integration 11
    • Motorola ATRIX highlights the possibilitiesThe Motorola ATRIX has a dual core processor and runs two operating systems: Android and a‘light’ Linux OS. Because of this high processing power, Motorola is selling an accessory ‘laptop’,which comprises of just the keyboard and a display. When the phone is docked in the laptop, theLinux OS is used to run basic PC applications such as internet browser whilst the mobile phonedisplay is also streamed to the laptop screen so that the phone can be fully controlled via thelaptop interface.Motorola is also selling an in-car dock, which automatically triggers the ‘car mode’ on the phonewith a suitable HMI (large buttons etc). In the future, it may be possible to connect the phone toan in-car display, where the entire automotive infotainment platform can be run from the phone. 12
    • SBD at Mobile World CongressThe following slides are from the presentation made by SBD on the ‘Evolving connectivity needs of the automotive industry’ at the GSMA Embedded Mobile Seminar 13
    • The evolving connectivity needs of the automotive industryAbhi(Abhishek Visveswaran)15th February 2010GSMA Mobile World Congress
    • About usBridging the gap between the automotive industry and the real world
    • Telematics over the years1999 2004 2009
    • How to enable connectivity? Connectivity Built-in Brought-inClient OEMpays pays Embedded for for External modem modem SIM SIM BT SIM USB SAP slot User phone key BT BT BT BT USB DUN/ WiFi SPP HFP MAP PAN
    • No single perfect solution Connectivity Built-in (Embedded) Brought-in Premium OEM Volume OEMe.g. 1 e.g. 2 Easy for customer to operate Low hardware cost Best communications performance User pays ongoing data costs Robust (safety & security services) Need for smartphone integration
    • Opportunity for embedded exists Connectivity Built-in (Embedded) Brought-inSAFETY AND DIAGNOSTICS ELECTRIC CONNECTED INFO- SECURITY VEHICLES NAVIGATION -TAINMENT
    • Biggest challenge ~ Business modelData usage a key part of the costs
    • Profiling services by data usage
    • Key concerns from OEMs Embedded systems becoming obsoleteLocked to a single network operator Internet Tethering restrictions
    • Interest worldwide Low butBig market Huge potential changing
    • Looking ahead ~ points to considerRealistic business modelsPlatform scalabilityCompatibility
    • Know what tomorrow brings…www.sbd.co.uk
    • Free postersPlease use the following links to download the posters: Apps poster Connectivity poster