An analysis of the telematics value chain in the USA
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An analysis of the telematics value chain in the USA

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A comprehensive look at the key players and telematics trends in the USA market... ...

A comprehensive look at the key players and telematics trends in the USA market...

This report provides the reader with the latest in market and technical trends for telematics services in the US along with a summary of the vehicle manufacturer telematics services available today or planned for the near future. It also provides an overview of the individual services offered by each OEM and highlights key players within the telematics value chain comprising in-vehicle hardware suppliers, mobile network operators, telematics service providers and call centre operators.

This report will enable you to:

Remain competitive by offering the right services and features in the US market Understand how services are being delivered

Develop innovative services and features with an outlook on future trends

Overcome issues with relation to connectivity, business models and supplier selection

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    An analysis of the telematics value chain in the USA An analysis of the telematics value chain in the USA Document Transcript

    • SBD Telematics and ITS research An analysis of the telematics value chain in the USA A comprehensive look at the key players and telematics trends in the USA market... OE telematics has become highly competitive in the USA with many more exciting new services being launched over the next two years. Telematics services used to focus on safety and security benefits and now are branching out to more connected navigation-based services and traffic information delivery. This places competitive pressure on vehicle manufacturers to keep up with this pace of development. This report provides the reader with the latest in market and technical trends for telematics services in the US along with a summary of the vehicle manufacturer telematics services available today or planned for the near future. It also provides an overview of the individual services offered by each OEM and highlights key players within the telematics value chain comprising in-vehicle hardware suppliers, mobile network operators, telematics service providers and call centre operators. This report will help you: Remain competitive by offering the right services and features in the US market Understand how services are being delivered Develop innovative services and features with an outlook on future trends Overcome issues with relation to connectivity, business models and supplier selection For additional information please email jappleby@sbd.co.uk or telephone Juanita on +44 (0) 1908 305101 and she will be happy to deal with your enquiry.
    • Safety and security evolving to more connected services... Driven by demand from consumers, the US market is currently the most competitive arena for OE telematics systems globally. The number of manufacturers bringing connectivity to their vehicles is increasing all the time and those with existing telematics systems are launching new services to keep themselves at the cutting edge. Competitive pressure is forcing other vehicle manufacturers to enter the market to avoid being perceived as technology laggards by potential customers. While most OE telematics systems in the US retain a focus on traditional safety and security services, the number of connected navigation services is growing. As the breadth of available services grows, competition is driving down the cost of these services to the end user. BMW and Ford both offer extended subscription-free periods to new vehicle owners - the challenge for other vehicle manufacturers will be whether they can compete and whether the US consumers’ willingness to pay for safety and security services will come to an end. As well as the variety in the services offered and how they are delivered to the customer, there is also diversity in the business goals that vehicle manufacturers have for their telematics programs. Some manufacturers are promoting their telematics capabilities in order to sell more vehicles. GM has refined and promoted OnStar’s capabilities over 14 years of operation but the core features remain safety and security-focused. Ford has taken a bold approach with SYNC and is trying to make the services and branding “cool” rather than focus on safety and security features. This report presents a summary of the vehicle manufacturer telematics services available in the US today or planned for the near future. It provides an overview of the individual services offered by each OEM and highlights key players within the telematics value chain comprising in-vehicle hardware suppliers, mobile network operators, telematics service providers and call centre operators. Looking beyond the simple facts, this report will enable the reader to analyse the key market trends and understand the differences between vehicle manufacturers’ telematics strategies.
    • ...know what tomorrow brings TABLE OF CONTENTS LIST OF FIGURES 1. Executive summary Fig. 1 Vehicle manufacturers’ telematics focus in the US 1.1 60-second summary of conclusions 60- Fig. 2 Key points of selected OEM telematics systems 1.2 Current status Fig. 3 The telematics value chain in the US 1.3 Market analysis Fig. 4 Timeline for telematics services in the USA 1.4 Future outlook Fig. 5 Current and planned telematics services in the 1.4.1 Safety and security features US 1.4.2 Connected navigation features Fig. 6 Fitment and pricing comparison of telematics 1.4.3 Infotainment services services 2. Introduction Fig. 7 Comparison of subscription costs over the first 3 2.1 The telematics value chain years 2.2 History of telematics in the USA Fig. 8 Sub-division of OE telematics services in the US Sub- 2.3 Current and planned services Fig. 9 Subscription services delivered by satellite 2.4 Service cost Fig. 10 Free-at-the-point-of-use traffic services Free- at- the- point- of- 2.4.1 Initial free period Fig. 11 AcuraLink services 2.4.2 Annual subscription cost Fig. 12 Online subscription packages and services 2.4.3 Pay per use fees Fig. 13 Assist subscription packages and services 3. Introduction to vehicle manufacturer services Fig. 14 BMW TeleService options 3.1 Subscription services delivered via satellite Fig. 15 SYNC subscription packages and services 3.1.1 XM satellite radio Fig. 16 Example of data routing with Ford SYNC 3.1.2 Sirius satellite radio Fig. 17 eCall implementation differences (SYNC v typical 3.2 Free-at-the-point-of-use traffic services Free- at- the- point- of- case) 3.3 Acura (AcuraLink) Fig. 18 OnStar subscription packages and services 3.4 Audi (Online) Fig. 19 OnStar monthly subscriber communications 3.5 BMW (Assist) Fig. 20 UVO subscription packages and services (under 3.6 Ford (SYNC) consideration) 3.7 GM (OnStar) Fig. 21 Enform subscription packages and services 3.8 Kia (UVO) Fig. 22 mbrace subscription packages and services 3.9 Lexus (Enform with Safety Connect) Fig. 23 Safety Connect subscription packages and 3.10 Mercedes Benz (mbrace) services 3.11 Toyota (Safety Connect) Fig. 24 TCU suppliers and system redundancy features 3.12 Overall trends and future outlook Fig. 25 TCU communication strategies 4. TCU and in-vehicle system in- Fig. 26 TCu bi-directional data communication channels bi- 4.1 Hardware components Fig. 27 Key MNOs in the US and their partnerships with 4.2 Communication strategy OEMs 4.3 Data transfer method Fig. 28 Coverage comparison 2G v 3G in the US 5. Mobile Network Operators (MNO) Fig. 29 Key TSPs in the US and their partnerships with 5.1 Coverage OEMs 5.2 Considerations for vehicle manufacturers Fig. 30 Key CCOs in the US and their partnerships with 6. Telematics Services Providers (TSP) OEMs 6.1 Profile of key TSPs 6.2 Industry trends 7. Call Centre Operators (CCO) 7.1 Profile of key CCOs 7.2 Industry trends SBD Tel: +44 (0)1908 305101 E-mail: postbox@sbd.co.uk www.sbd.co.uk
    • The SBD Mission... … to provide our customers with the knowledge, insight and understanding they need to develop class leading Telematics and Vehicle Security products and improved Cost Of Ownership performance About the report author... Paul Burnley – Senior ITS and Telematics Specialist Paul graduated from the University of Surrey with a Masters degree in Electrical and Electronic Engineering. He has worked with a number of leading suppliers developing cutting-edge automotive electronics. His strong technical background makes him an expert in investigating the operation of in-car and off-board systems, particularly in telematics and connectivity. Paul’s research covers both mature and emerging markets and he is widely regarded is Europe’s foremost expert for tracking legislation in Brazil. Pricing: For a quotation or further information please contact Juanita Appleby on: Report Electronic pdf copy 2880 - An analysis of the telematics £1600/ €2000/ $3200 Email: jappleby@sbd.co.uk value chain in the USA Phone: +44 (0)1908 305 101 Fax: +44 (0)1908 305 106 Related Reports Complete guide to telematics services in Europe and the USA This over 270 page report in an interactive, presentation format. This allows a considerable amount of market and technical information to be found in one source. This unique format includes all available services by vehicle manufacturer including definitions of services, overview of system architectures and interfaces, summary of business models and communication infrastructures. Reference SBD/TEL/2900 An introduction to automotive apps ~ Embedded platforms and smartphone integration This report provides an overview of the technical solutions that are available to vehicle manufacturers to allow their customers to safely access apps in the car, either through an embedded platform or a connected smartphone. The secondary aim of the report is to detangle the often confused reporting of automotive apps and in so doing to provide an accessible description of the related software structures and the associated implications on product and business strategies. Reference SBD/TEL/2950 Getting ready for public eCall This report analyses what will happen following the likely introduction of a mandate by the EC forcing vehicle manufacturers to equip all new cars with eCall. In addition to assessing the readiness of PSAPs to support public eCall, this report provides a strategic analysis of how vehicle manufacturers are likely to respond to the regulation. Reference SBD/TEL/2401 Analysis of the telematics value chain for private eCall This report analyses the service value chain for private eCall, outlining who the key players are and how they are adapting their services to remain competitive. Reference SBD/TEL/2402