Social Media
Strategy Workshop
6 March 2014
@japies
#ICSSocial
Our Partners
Agenda:
•

Introduction: why we are here, what we will discuss, what we wish to
accomplish

•

NSE report 2014

•

Social ...
The Stats
How has SM changed consumer
behavior?
News
Decide
Communicate
Learn
Play
•

Shop
Social gaming
Why Social Media?

to engage actively with
your customers / clients
The Key principles


Conversation



Relevant



Strategy



Pictures



Policy



Original



Respond



Consiste...
SALES
• Don’t have a “one strategy fits
all” policy
• Where are your prospects
having conversations?
• Connect
• Listen
• ...
MARKETING
• Efforts to create content
that attracts attention
and encourages readers
to share it with their
social network...
PR
•
•
•
•
•

No more spray and pray
Monitor the conversation
Look for opportunities
Influencer outreach
Use twitter to co...
CUSTOMER CARE
• CRM strategy, do you
have one?
• Its about the
conversation, so listen!
• Make an effort.
• Timeous.
• Oth...
STRATEGY
• Does a SM strategy exist in
your organisation?
• How do you go about setting
one up?
• Must align with overall
...
POLICY
• Not easy to set-up
• Need to include in
employee agreements.
• Can it be enforced?
• Every-one now a spokes
perso...
MEASURE!
• Determine criteria
• Daily, weekly, monthly,
quarterly
• GA
• Facebook insights
• Measurement tools
• Do more o...
ORM
Listen
to
ME!
ORM listening tools
DETRACTORS & FANS
•
•
•
•
•
•
•

Are you listening?
Is there a plan?
Influence the influencers.
Amplify compliments
Addres...
Are the INFLUENTIAL?
seo
seo

online
online
ads
ads

Google
Google
PPC
PPC

Other Online Tools
email
email

WebP
WebP
R
R

UX
UX
how will you use SM?
creating a
buzz

clients

communication
with clients
& stakeholders

marketing

providing
information

PR

advertising
aud...
www.interactiveconcepts.co.ke
japie@interactiveconcepts.co.ke
Social Media Workshop, Nairobi, 6 March 2014
Social Media Workshop, Nairobi, 6 March 2014
Social Media Workshop, Nairobi, 6 March 2014
Social Media Workshop, Nairobi, 6 March 2014
Social Media Workshop, Nairobi, 6 March 2014
Social Media Workshop, Nairobi, 6 March 2014
Social Media Workshop, Nairobi, 6 March 2014
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  • 250 million players of zinga games, 5 new gamers join every second
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  • Social Media Workshop, Nairobi, 6 March 2014

    1. 1. Social Media Strategy Workshop 6 March 2014 @japies #ICSSocial
    2. 2. Our Partners
    3. 3. Agenda: • Introduction: why we are here, what we will discuss, what we wish to accomplish • NSE report 2014 • Social media overview: history, stats and case studies • Social media: sales, marketing, PR, CRM • How will you measure success? • Your organisation’s strategy • Detractors: what to do?
    4. 4. The Stats
    5. 5. How has SM changed consumer behavior? News Decide Communicate Learn Play • Shop
    6. 6. Social gaming
    7. 7. Why Social Media? to engage actively with your customers / clients
    8. 8. The Key principles  Conversation  Relevant  Strategy  Pictures  Policy  Original  Respond  Consistent  Current
    9. 9. SALES • Don’t have a “one strategy fits all” policy • Where are your prospects having conversations? • Connect • Listen • Build a relationship • Engage in a conversation • Create content that adds value • Drive users to your web site, store, activations
    10. 10. MARKETING • Efforts to create content that attracts attention and encourages readers to share it with their social networks • Plan • Goals • Know each platform • Have platform specific goals
    11. 11. PR • • • • • No more spray and pray Monitor the conversation Look for opportunities Influencer outreach Use twitter to connect with journalists • Stronger focus on content marketing • Include SM references in all print, TV, radio interviews / releases. • Share. Share. Share.
    12. 12. CUSTOMER CARE • CRM strategy, do you have one? • Its about the conversation, so listen! • Make an effort. • Timeous. • Others can see. • Reward loyalty. • Great cost saving tool.
    13. 13. STRATEGY • Does a SM strategy exist in your organisation? • How do you go about setting one up? • Must align with overall business, marketing & communication strategies. • Don’t try to be what you are not. • From strategy comes action plan. • Be willing to be flexible. • Constantly review.
    14. 14. POLICY • Not easy to set-up • Need to include in employee agreements. • Can it be enforced? • Every-one now a spokes person all the time. • More guidelines. • Train / inform your team • http://socialmediagovernance.com/policies/
    15. 15. MEASURE! • Determine criteria • Daily, weekly, monthly, quarterly • GA • Facebook insights • Measurement tools • Do more of what worked and less of what did not • Discuss, debate and act accordingly. • Revise plans, action and measure again.
    16. 16. ORM Listen to ME!
    17. 17. ORM listening tools
    18. 18. DETRACTORS & FANS • • • • • • • Are you listening? Is there a plan? Influence the influencers. Amplify compliments Address complaints. Acknowldge their rights. Know who the top influencers are. • Include them in launches, press releases, etc. • What’s wrong with a faceto-face meeting.
    19. 19. Are the INFLUENTIAL?
    20. 20. seo seo online online ads ads Google Google PPC PPC Other Online Tools email email WebP WebP R R UX UX
    21. 21. how will you use SM?
    22. 22. creating a buzz clients communication with clients & stakeholders marketing providing information PR advertising audience engagement
    23. 23. www.interactiveconcepts.co.ke japie@interactiveconcepts.co.ke

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