Japie Swanepoel Saaci 2009

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Japie Swanepoel Saaci 2009

  1. 1. Taking Control of your own Online Destiny 27 July 2009
  2. 2. An online and mobile community where users upload , share and discover information, videos , photos , audio and experiences .
  3. 3. The Stats 1,6 billion internet users Facebook: 240 million 10 million on mobile internet 1,7 m South Africans 6,5 million + in SA + 405 000 blog pageviews
  4. 4. What tools are out there?
  5. 5. So What?
  6. 6. Take Charge of your own online destiny!
  7. 8. Your web site <ul><li>Content MUST be current and comprehensive </li></ul><ul><li>Respond to enquiries </li></ul><ul><li>always LINK to </li></ul><ul><li>There MUST be a call to action </li></ul>
  8. 9. Search Engines <ul><li>Sufficient and optimised copy </li></ul><ul><li>Correct tagging of images </li></ul><ul><li>always LINK from </li></ul><ul><li>implement WebPR </li></ul>
  9. 10. Blogging <ul><li>Write about your passion </li></ul><ul><li>Update often </li></ul><ul><li>Link to and from </li></ul><ul><li>Allow comments and make comments </li></ul>
  10. 11. Twitter <ul><li>say what your are passionate about </li></ul><ul><li>add value </li></ul><ul><li>follow people that add value to you </li></ul><ul><li>link to your blog, website </li></ul>
  11. 12. what else can be done? <ul><li>Pay Per Click advertising </li></ul><ul><li>Online PR and Link Building. </li></ul><ul><li>Social Media Marketing. </li></ul><ul><li>email marketing / communication </li></ul>
  12. 13. Your Action Plan <ul><li>Strategy </li></ul><ul><li>New / update web site </li></ul><ul><li>CALL TO ACTION </li></ul><ul><li>Be search engine friendly </li></ul><ul><li>Blog , if you like! </li></ul><ul><li>Tweet, if you can! </li></ul>
  13. 14. This presentation <ul><li>www.emarketingblog.co.za </li></ul>

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