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Japie ict i_hub 12 may 2011

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Feedback from Ad-Tech 2011 in San Francisco relating to tablets, social gaming and group buying.

Feedback from Ad-Tech 2011 in San Francisco relating to tablets, social gaming and group buying.

Published in: Business

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  • 1. Feedback & Trends: @japies
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6. Group buying’s 4 pillars:
    • commerce
    • local
    • social
    • mobile
  • 7.  
  • 8. How can can you ride the wave?
    • Start your own social buying business
    • Get your products / services onto a social buying web site
    • Add a social buying plug-in onto your own web site
  • 9.  
  • 10. Social gaming
  • 11. What is Social Gaming?
  • 12.  
  • 13.  
  • 14. How can can you play along?
    • Install a game app on you web site
    • Identify branding opportunities within local games or intl. games in your target market
    • Develop your own games
    • If all else fails: just start playing
  • 15.
    • The tablet revolution is here!
  • 16.  
  • 17. How can can you be tablet ready?
    • get in the game
    • Iterate and re-imagine constantly
    • Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs
    • Fit content to the device experience
    • Be rigorously platform-agnostic
    • Manage expectations
    • Make your web presence HTML 5 compliant
  • 18. @japies emarketingblog.co.za